At a Glance
- Tasks: Lead exciting marketing campaigns for Magic: The Gathering across EMEA.
- Company: Join Hasbro and Wizards of the Coast, where play is taken seriously.
- Benefits: Enjoy flexible working, learning opportunities, and community initiatives.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape legendary gaming experiences and connect with passionate players.
- Qualifications: Degree or experience in marketing; love for gaming culture is a plus.
The predicted salary is between 60000 - 75000 £ per year.
- Brand Manager - Magic: The Gathering EMEA
- Uxbridge
Wetake play seriously.
We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before.
At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.
This is your chance to shape legendary play that lasts a lifetime.
- Brand Manager, Magic: The Gathering - EMEA
- Reporting to: EMEA Senior Brand Manager
Based in: Stockley Park, Uxbridge, West London with Hybrid working x 3 days Tuesday to Thursday in the office required.
Stockley Park is well connected via train and bus, and with ample parking, but please check your commute before applying.
Travel: up to 5% per year.
ROLE OVERVIEW
Wizards of the Coast, creator of
Magic: The Gathering TCG and digital games, and publisher of Dungeons & Dragons, is looking for an EMEA Brand Manager to help shape and land the campaigns that bring every Magic set to life across the region.
You will bring experience marketing high-profile, multiplatform games, alongside brand or product marketing built in a customer-focused entertainment or software business.
A Brand Manager for
Magic: The Gathering delivers the strategy and execution of regional set-release campaigns across EMEA, owning end-to-end delivery quality, keeping campaigns true to the agreed strategy, and driving brand performance against KPIs and budget.
You will work closely with commercial stakeholders, agencies, and functional leads to bring go-to-market plans to life.
Working with functional leads and agencies across EMEA, you will brief, manage, execute, and report on Magic IP campaigns from first idea to final read-out - the brand guardian for
Magic: The Gathering in the region.
WHAT THIS ROLE OWNS
- Magic Brand & Go-to-Market Strategy
- Define and lead EMEA campaign-execution priorities aligned with the global brand direction.
- Translate global strategies into regionally relevant marketing plans and activations.
- Own the development of integrated go-to-market campaigns across key markets.
- Ensure consistency of brand messaging while adapting to local audience and cultural nuances.
- Campaign Execution & Performance
- Lead end-to-end campaign delivery across multiple channels including digital, retail, events, and creator activity.
- Manage timelines, deliverables, and cross-functional alignment to ensure campaigns land effectively.
- Track and optimise performance against defined KPIs including reach, engagement, and conversion.
- Identify opportunities to improve campaign effectiveness and execution excellence.
- Community & Player Engagement
- Embed community thinking into all brand activity, ensuring campaigns resonate with core and new players.
- Support initiatives that strengthen player participation, retention, and long-term engagement.
- Partner with community and play teams to ensure alignment between campaign activity and player experience.
- Contribute to the development of scalable engagement programmes that support ecosystem growth.
- Cross-Functional Collaboration
- Partner closely with sales, retail, digital, community, and creative teams to get campaigns into market.
- Align regional execution with global stakeholders and priorities.
- Act as a central point of coordination across multiple workstreams.
- Insights & Performance Tracking
- Track campaign KPIs including awareness, engagement, conversion, and player growth.
- Translate performance data into clear insights and recommendations.
- Leverage audience and community insights to inform future campaign planning.
- Identify emerging trends across markets and player segments.
WHAT’S NEEDED TO BE SUCCESSFUL
You will thrive here if you take real ownership, work well across teams, and enjoy running a campaign end-to-end.
- Degree educated, or equivalent practical experience; business or marketing preferred.
- Experience in physical or digital product marketing, ideally within games, entertainment, or services.
- Genuine enthusiasm for geek and gaming culture; knowing your way around Magic: The Gathering is a real plus.
- Ownership & Execution
- Takes accountability for campaigns from planning through to reporting.
- Delivers high-quality work with strong attention to detail.
- Identifies risks early and proactively drives solutions.
- Campaign Improvement & Player Impact
- Improves campaigns, processes, and ways of working.
- Brings ideas that strengthen brand impact and player engagement.
- Applies curiosity and a test-and-learn mindset.
- Builds strong cross-functional relationships.
- Communicates clearly and keeps stakeholders aligned.
- Influences through insight, collaboration, and credibility.
- Brand Leadership
- Champions the brand and player experience.
- Contributes to a positive, solution-focused team culture.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.
Benefits and programs may include
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
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Brand Manager - Magic: The Gathering EMEA New Uxbridge employer: Hasbro, Inc.
At Hasbro, we believe in the power of play and foster a vibrant work culture that encourages creativity and collaboration. As a Senior Demand Planning Business Partner in our West London office, you'll enjoy a hybrid working model, competitive benefits, and ample opportunities for professional growth while being part of a team that values innovation and community engagement. Join us to shape legendary experiences and make a meaningful impact in a company that truly cares about its employees and their development.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Magic: The Gathering EMEA New Uxbridge
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Brand Manager - Magic: The Gathering EMEA New Uxbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hasbro, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hasbro, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hasbro, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hasbro, Inc.
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✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
