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- Tasks: Lead data-driven offline marketing initiatives and enhance overall marketing effectiveness.
- Company: Join Culligan Harvey, a leading water softening company with a rich history.
- Benefits: 25 days holiday, flexible leave, employee discounts, wellbeing programs, and social events.
- Why this job: Make a real impact through innovative marketing strategies and data insights.
- Qualifications: Experience in offline marketing, strong analytical skills, and excellent communication.
- Other info: Dynamic work environment with opportunities for ongoing learning and development.
The predicted salary is between 36000 - 60000 £ per year.
Join our dynamic Marketing team as an experienced Performance and Insight Manager, where you'll play a pivotal dual role. You'll spearhead customer growth through data-driven offline marketing initiatives while delivering the insights, measurements, and reporting that enhance our overall marketing effectiveness. This exciting new position blends analytical prowess with direct channel management across offline acquisition, allowing for thorough planning, accurate targeting, and ongoing performance enhancement.
Offline Acquisition Strategy and Delivery
- Design and oversee a robust offline acquisition strategy that spans across various channels such as direct mail, print, inserts, door drops, partnerships, radio, and OOH.
- Craft annual and quarterly channel plans that align with customer growth objectives and budget targets.
- Take the lead in briefing, creative development, production, and execution of campaigns, ensuring all assets adhere to brand and compliance standards.
- Foster and manage relationships with agencies and suppliers to guarantee cost-effective delivery and high-quality output.
Performance Measurement & Marketing Reporting
- Own reporting of all offline and wider marketing performance, including response rates, CPA, ROI and attribution.
- Build weekly, monthly and quarterly dashboards and circulate insight-led commentary to stakeholders.
- Ensure all reporting is accurate, timely and aligned with agreed KPIs and measurement frameworks.
- Provide post-campaign analysis with clear recommendations to improve future delivery.
Customer Insight & Data-Driven Targeting
- Analyse customer behaviour, segmentation, audience performance and purchasing patterns to inform targeting and channel planning.
- Partner with Data & Insight teams to select the right audiences and segments for campaigns, ensuring efficient use of data.
- Analyse customer journeys and funnels to uncover the key factors influencing acquisition, both positively and negatively.
- Translate these insights into compelling, actionable narratives that resonate with our marketing and commercial teams.
Test-and-Learn, Optimisation & Marketing Effectiveness
- Lead structured test-and-learn programmes across offline channels (creative, formats, offers, targeting, frequency).
- Analyse uplift, attribution, and incremental impact to accurately measure the contribution of each channel.
- Refine the channel mix, allocate spending wisely, and innovate creative strategies to enhance ROI.
- Support the development of marketing measurement methodologies, including attribution models and response forecasting.
Cross Functional Collaboration & Stakeholder Influence
- Work closely with Brand, Digital Acquisition, CRM, and the Sales team to ensure integrated marketing execution.
- Partner with Finance on budgeting, forecasting and performance reconciliation.
- Present insights, recommendations and performance updates to senior stakeholders in a clear, compelling way.
- Champion data literacy and evidence-based decision-making across the marketing function.
Demonstrated expertise in offline marketing, campaign management, and/or direct response strategies. Exceptional analytical abilities and insight generation, along with a solid background in performance reporting. Thorough knowledge of attribution, ROI assessment, and marketing effectiveness. Skilled in utilising analytics and reporting tools like Power BI, Google Analytics, Excel, and more. Proven experience in managing agencies and supplier relationships. Self-motivated and adept at driving projects from inception to completion. Background in dynamic, entrepreneurial settings. Outstanding communication skills.
Benefits:
- 25 Days Holiday + Bank Holidays.
- Flexible Holiday Scheme (buy or sell up to 5 days of your annual leave).
- Substantial employee discount on water softeners plus 30% discount for friends and family.
- Perks at Work retail/leisure/travel discounts and more.
- Cycle to work program.
- Wellbeing programs – Your wellbeing is important to us.
- Free eye test plus contribution towards prescription glasses.
- Enhanced maternity & paternity leave.
- Free fruits daily and free coffee on Fridays.
- Social events: Summer Family BBQ and Annual Awards + activities and fundraisers throughout the year.
- Paid volunteering day.
- Relaxed Dress Code.
- Access to ongoing learning and development through our online learning platforms.
Performance & Insight Manager in Woking employer: Harvey Water Softeners Limited
Contact Detail:
Harvey Water Softeners Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance & Insight Manager in Woking
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in offline acquisition. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss specific examples of how you've used data to drive marketing success in past roles. Bring along some insights or reports you've created to showcase your expertise.
✨Tip Number 3
Be ready to talk strategy! Brush up on your knowledge of offline marketing channels and be prepared to share your thoughts on what makes a successful campaign. This will show that you're not just a numbers person but also a strategic thinker.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Culligan Harvey. Don’t miss out on this opportunity!
We think you need these skills to ace Performance & Insight Manager in Woking
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in offline marketing and performance reporting. We want to see how your skills align with the role of Performance & Insight Manager, so don’t hold back on showcasing your analytical prowess!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact on customer growth and campaign effectiveness. Use metrics where possible – numbers speak volumes, and we love seeing how you’ve driven results!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and ensure your insights are easy to understand. This will reflect your ability to communicate effectively, which is key for this role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Harvey Water Softeners Limited
✨Know Your Numbers
As a Performance & Insight Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPA, ROI, and response rates. Be ready to discuss how you've used these metrics in past roles to drive successful campaigns.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in designing offline acquisition strategies. Think of specific examples where you crafted channel plans that aligned with growth objectives. Highlight any creative campaigns you've led and the results they achieved.
✨Master the Art of Storytelling
You’ll need to translate data into compelling narratives. Practice explaining complex insights in a simple way. Use examples from your previous work where your insights influenced marketing decisions or improved campaign performance.
✨Collaboration is Key
This role requires cross-functional collaboration. Be prepared to discuss how you've worked with different teams, like Brand or Sales, to execute integrated marketing strategies. Share examples of how you’ve influenced stakeholders with your insights.