Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead advertising strategy, manage campaigns, and build media partnerships to boost brand visibility.
- Company: Join Harvey Norman, a global brand known for innovative in-house advertising.
- Benefits: Enjoy competitive salary, career growth, staff discounts, and a collaborative work environment.
- Why this job: Be part of a dynamic team shaping advertising strategies that drive real impact.
- Qualifications: Bachelor's degree and 3+ years in advertising or media planning required.
- Other info: Position based in Sutton Coldfield with occasional travel to Ireland for training.
The predicted salary is between 43200 - 72000 £ per year.
NATIONAL ADVERTISING MANAGER – UK
Job description
At Harvey Norman all our advertising is planned and developed in house, from media buying and negotiation, to concept, creation and production. We have an incredibly exciting opportunity for a passionate and experienced advertising professional with strong retail marketing experience and a desire to lead a global brand in the UK market to join our team as UK National Advertising Manager.
ABOUT THE JOB
Reporting to our CEO the UK National Advertising Manager you will lead the company’s advertising strategy, leveraging traditional media to drive brand awareness and digital platforms to maximize conversions. The role requires strategic planning, creative execution, media buying expertise, and fostering strong media partnerships to achieve company goals.
Key Responsibilities
Strategy and Planning
·
Wok with our CEO and global teams in developing and
executing an integrated advertising strategy that aligns with the company’s
business objectives.
·
Use traditional media channels (e.g., TV, radio,
print, and out-of-home) to enhance brand awareness and reach.
·
Leverage digital media (e.g., search, social, display,
and programmatic advertising) to drive customer engagement and conversion.
·
Analyse market trends and consumer insights to inform
advertising campaigns.
Campaign Management
·
Conceptualize, create, and manage advertising
campaigns across all relevant media channels working with our brand teams in
Ireland and Australia.
·
Oversee the end-to-end process of media buying, from
negotiation to placement and tracking performance.
·
Collaborate with creative teams to ensure messaging is
consistent, compelling, and tailored to target audiences.
Media Partnerships
·
Build and maintain strong relationships with media partners to maximize value
and negotiate favourable
terms for the brands.
·
Explore and secure innovative media partnerships that
enhance brand visibility and engagement.
·
Represent the company at media-related events and
networking opportunities to foster collaboration.
Budget Management
·
Manage the advertising budget, ensuring cost-effective
allocation of resources.
·
Monitor and report on budget performance, optimizing spends for maximum ROI.
Performance Analysis
·
Define KPIs for campaigns and track performance across
traditional and digital channels.
·
Prepare regular reports with insights,
recommendations, and data-driven strategies for future campaigns.
·
Use analytics tools and platforms to assess campaign
effectiveness and identify areas for
improvement.
Team Collaboration
·
Work closely with internal teams, including product
and marketing managers, general managers and store teams to ensure advertising
efforts align with broader business goals.
·
Coordinate with regional teams to localize national
campaigns for greater impact.
·
Guide and mentor junior team members or external
collaborators when needed.
Qualifications
Required
·
Bachelor’s degree in marketing, Advertising, Business,
or a related field.
·
3+ years of experience in advertising, media planning,
or a related role, ideally with a retail brand.
·
Strong knowledge of traditional and digital media
landscapes, including local trends and best practices.
·
Proven track record in developing and managing large-scale advertising
campaigns.
·
Demonstrable experience in media buying, negotiation,
and partnership building.
Preferred
·
Familiarity with analytics tools (e.g., Google
Analytics, Facebook Ads Manager, or similar platforms).
·
Retail marketing experience.
·
Strong understanding of consumer behaviour
and audience segmentation.
Skills
Strong knowledge of media production for TV, Radio, Print and Digital.
·
Strategic thinking with a focus on results and ROI.
·
Excellent communication, negotiation, and
interpersonal skills.
·
Strong organizational skills with the ability to
manage multiple campaigns simultaneously.
·
Proficient in analytics and performance tracking.
·
Creative mindset with a data-driven approach to
problem-solving.
What We Offer
·
Competitive salary.
·
Opportunities for professional growth and career
advancement with a culture of developing an promoting from within the company.
·
A collaborative and innovative work environment.
·
Comprehensive benefits package.
· Generous staff discount.
· Training and development.
· Long Service Recognition
This role is based in our UK Head Office, Sutton Coldfield with occasional travel to our stores in Belfast, Northern Ireland. Successful candidate will be required to travel for a period to our Irish Head Office in Dublin, Ireland for training.
Remote Working is not available for this role.
We do not require the assistance of agencies at this time, thank you.
National Advertising Manager UK employer: Harvey Norman UK
Contact Detail:
Harvey Norman UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Advertising Manager UK
✨Tip Number 1
Familiarize yourself with the latest trends in both traditional and digital media. Understanding how these channels work together will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the advertising and retail marketing sectors. Attend industry events or webinars to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific advertising campaigns you've managed, focusing on your role in strategy, execution, and performance analysis. Be ready to share measurable outcomes to showcase your impact.
✨Tip Number 4
Research Harvey Norman's current advertising strategies and campaigns. Being knowledgeable about their brand and market position will show your genuine interest and help you align your ideas with their goals.
We think you need these skills to ace National Advertising Manager UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in advertising and retail marketing. Focus on your achievements in media buying, campaign management, and strategic planning to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for advertising and your understanding of the UK market. Mention specific campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasize your skills in both traditional and digital media landscapes. Include examples of how you've used analytics tools to drive campaign performance and optimize budgets.
Showcase Team Collaboration: Discuss your experience working with cross-functional teams. Provide examples of how you've collaborated with creative teams and other departments to achieve advertising goals.
How to prepare for a job interview at Harvey Norman UK
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and executing advertising strategies. Highlight specific examples where your strategic planning led to successful campaigns, especially in retail marketing.
✨Demonstrate Media Buying Expertise
Discuss your experience with media buying and negotiation. Be ready to share how you've built strong media partnerships and the impact these relationships had on campaign success.
✨Highlight Your Creative Execution Skills
Prepare to talk about your creative process in conceptualizing and managing advertising campaigns. Share examples of how you collaborated with creative teams to ensure consistent and compelling messaging.
✨Emphasize Data-Driven Decision Making
Show your familiarity with analytics tools and how you've used data to track performance and optimize campaigns. Discuss specific KPIs you've defined and how they informed your advertising strategies.
