Data Analyst

Role: Data Analyst/Digital Analyst/Web Analyst (Senior Position)

IR35: Outside

Location: Leeds Area (Hybrid 2 Days/Week)

Start Date: ASAP

Overview

We’re supporting a major eCommerce brand as they enter a new phase of digital performance optimisation. To accelerate their ambitions, they’re seeking a highly experienced Digital Analytics Consultant who can lead their analytics and insight function, delivering clear, actionable data that drives commercial impact.

This is a senior-level interim position ideal for someone who brings deep technical knowledge, a sharp commercial instinct, and a proven track record of translating digital behaviour into strategic business decisions.

What You’ll Deliver

Analytics Strategy & Tooling

• Define and execute a fit-for-purpose analytics strategy aligned to digital growth goals
• Own the setup, configuration, and governance of analytics platforms including GA360, GTM, and BigQuery
• Ensure clean, consistent, and scalable data collection across all digital platforms

Insight & Optimisation

• Analyse behavioural and performance data to uncover insights across acquisition, conversion, and retention
• Support experimentation and personalisation initiatives with data-led recommendations
• Build dashboards and performance reports using BI tools such as Looker or Tableau

Stakeholder Enablement

• Act as a senior analytics partner to product, marketing, UX, and trading teams
• Present high-impact insights that influence executive decision-making
• Translate complex data into stories that drive business and customer outcomes

Tagging & Implementation Oversight

• Lead event tagging strategy through GTM or similar tools
• Work with developers and QA teams to ensure robust implementation of analytics tracking
• Monitor and troubleshoot data discrepancies to ensure accuracy and trust in reporting

What You’ll Bring

• 5+ years\’ experience in digital/web analytics roles, ideally within ecommerce or similar fast-paced digital environments
• Expert-level proficiency with GA360, BigQuery, GTM, and SQL
• Hands-on experience with CRO tools, heatmapping platforms, and testing frameworks
• Proven ability to work autonomously in a senior capacity, delivering at pace and with precision
• Strong communication and storytelling skills — able to influence both technical and non-technical stakeholders
• Bonus: GA and/or Adobe Analytics certifications

This role is well-suited to a seasoned digital analytics professional who thrives in delivery-focused environments and can quickly add value through insight, optimisation, and technical leadership.