At a Glance
- Tasks: Lead and optimise Paid Search campaigns to drive subscriber growth.
- Company: Dynamic media company in London with a hybrid work model.
- Benefits: Competitive pay, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with chances to work on diverse projects.
- Why this job: Join a creative team and innovate in the fast-paced world of digital marketing.
- Qualifications: Experience in Paid Search and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Location: London
Duration: 12 Months Contract
Mode: Hybrid (3 Days/Week)
Responsibilities:
- Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.
- Ensure campaigns are executed flawlessly, with a constant eye on performance.
- Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
- Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.
- Drive Paid Search innovation within the team - identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
- Hands-on bid based buying and optimization across a number of platforms.
Qualifications:
- Hands-on, in-platform experience within a Paid Search position.
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
- Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
- Strong verbal and written communication skills.
- Analytical and comfortable dealing with data and reporting.
- Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours.
- Willingness and flexibility to 'pitch in' with various ad-hoc projects to help support the larger team, including cross-functional support to other bid-based buyers (social, programmatic, SEM).
- Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.
- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.
- Must have the legal right to work in the country you are applying for.
Paid Search Optimization Specialist in City of London employer: Harvey Nash
As a Paid Search Optimization Specialist in London, you will thrive in a dynamic and innovative work environment that champions creativity and collaboration. Our hybrid work model promotes a healthy work-life balance while offering ample opportunities for professional growth and development within the fast-paced digital marketing landscape. Join us to be part of a forward-thinking team that values your contributions and encourages continuous learning, all while enjoying the vibrant culture of one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Optimization Specialist in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful Paid Search campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of current trends in Paid Search. Be ready to discuss how you've tackled challenges in past campaigns and what innovative strategies you've implemented.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Search Optimization Specialist in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Paid Search Optimization Specialist. Highlight your hands-on experience with Paid Search campaigns and any specific tools you've used, like Kochava for mobile marketing attribution.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our goals at StudySmarter. Don’t forget to mention your ability to juggle multiple assignments and your analytical mindset.
Showcase Your Achievements:When detailing your past experiences, focus on quantifiable achievements. Did you increase subscriber acquisition through a campaign? Share those numbers! We love seeing how you’ve made an impact in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Harvey Nash
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in your past Paid Search campaigns. Be ready to discuss specific strategies you implemented, the results you achieved, and how you optimised for performance. This shows you not only have hands-on experience but also a deep understanding of what drives success.
✨Brush Up on Data Analysis Skills
Since the role involves tracking and analysing campaign success, it’s crucial to demonstrate your analytical skills. Prepare examples of how you've used data to inform your decisions in previous roles. Familiarise yourself with tools like Google Analytics or any attribution software you’ve used, as this will likely come up in conversation.
✨Show Your Collaborative Spirit
This position requires liaising with various teams, so be prepared to talk about your experience working cross-functionally. Share examples of how you’ve collaborated with media strategy teams or other departments to achieve campaign goals. Highlighting your communication skills and teamwork will set you apart.
✨Stay Ahead of Industry Trends
The digital marketing landscape is always changing, especially in Paid Search. Research current trends and innovations in the industry before your interview. Being able to discuss recent developments or new tools you’re excited about will show your passion for the field and your commitment to driving innovation.
