At a Glance
- Tasks: Manage and optimise AI-driven social media campaigns for maximum impact.
- Company: Dynamic digital marketing agency in London with a focus on innovation.
- Benefits: Hybrid work model, competitive pay, and opportunities for professional growth.
- Other info: Join a vibrant team and enhance your skills in a fast-paced environment.
- Why this job: Be at the forefront of digital marketing, shaping the future of automated advertising.
- Qualifications: Experience in paid media, strong analytical skills, and a knack for creative collaboration.
The predicted salary is between 40000 - 50000 £ per year.
The Paid Social Optimization Specialist is a strategic evolution of the traditional Media Buyer. In an era where bidding and placements are increasingly automated by platform algorithms, this role focuses on managing the inputs rather than the levers. You will be responsible for architecting the data signals, creative feedback loops, and business guardrails that allow AI-driven platforms to perform at their peak. You are the pilot of the machine, ensuring that automation remains aligned with complex business objectives and high-quality data.
Specific Responsibilities
- Algorithmic Steering: Manage and optimize Black Box campaign types by shifting focus from manual bid adjustments to value-based signal management.
- Data Signal Hygiene: Act as the primary owner of data integrity, monitoring the health of Conversion APIs (CAPI), offline conversion uploads, and pixel firing to ensure the AI is optimizing toward high-value business outcomes.
- Creative Performance Analysis: Partner with creative teams to treat Creative as Targeting. You will analyze which visual attributes drive algorithmic success and request specific assets to feed the AI's learning phase.
- Constraint & Guardrail Management: Implement and monitor brand safety controls, negative placements, and frequency caps to ensure AI spend does not deviate from brand standards.
- Anomaly Detection & Intervention: Utilize automated reporting to identify performance hallucinations or spend inefficiencies, intervening manually when AI models over-scale or under-perform against KPIs.
Requirements & Qualifications
- Hands-on experience in paid digital media platforms.
- Deep understanding of the modern tracking landscape, including Server Side tagging, first-party data strategies, and privacy-centric measurement.
- Analytical mindset with the ability to translate machine logic into a human-readable strategy.
- Proficiency in advanced data manipulation and outside-the-platform analysis.
- Strong communication skills to act as a bridge between technical data sets and creative production teams.
Paid Social Optimization Specialist in London employer: Harvey Nash IT Recruitment UK
As a Paid Social Optimization Specialist in London, you will thrive in a dynamic and innovative environment that champions creativity and data-driven strategies. Our hybrid work model promotes a healthy work-life balance while offering extensive opportunities for professional growth and collaboration with talented teams. Join us to be at the forefront of digital marketing, where your expertise will directly influence impactful campaigns and drive meaningful results.
Contact Details:
Harvey Nash IT Recruitment UK Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Optimization Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your experience with paid social campaigns. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid social optimisation. Be ready to discuss how you would manage data signals and creative performance analysis in real-world scenarios.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Social Optimization Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Paid Social Optimization Specialist. Highlight your experience with data signals, creative analysis, and any hands-on work with digital media platforms. We want to see how you can pilot the machine!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Talk about your analytical mindset and how you've successfully managed campaigns in the past. Remember, we love a good story!
Showcase Your Skills:Don’t just list your skills; demonstrate them! If you’ve worked with Conversion APIs or have experience in creative performance analysis, give us examples. We want to know how you’ve used these skills to achieve high-value outcomes.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Harvey Nash IT Recruitment UK
✨Know Your Algorithms
Make sure you brush up on your understanding of algorithmic steering and how it applies to paid social campaigns. Be ready to discuss specific examples of how you've managed data signals and optimised campaigns in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset. Think of instances where you've translated complex data into actionable strategies. This role requires a strong grasp of data integrity, so be ready to talk about your experience with Conversion APIs and pixel management.
✨Collaborate Creatively
Since this position involves working closely with creative teams, come prepared with ideas on how to treat 'Creative as Targeting'. Share examples of how you've analysed creative performance and collaborated to enhance campaign success.
✨Understand Brand Safety
Familiarise yourself with brand safety controls and how to implement them effectively. Be ready to discuss how you've managed constraints and guardrails in previous roles to ensure that AI spend aligns with brand standards.
