At a Glance
- Tasks: Lead and optimise Paid Search campaigns to drive subscriber growth.
- Company: Dynamic media company with a focus on innovation and collaboration.
- Benefits: Hybrid work model, competitive pay, and opportunities for professional growth.
- Other info: Fast-paced environment with chances to learn and adapt in a changing industry.
- Why this job: Join a creative team and make a real impact in the digital marketing space.
- Qualifications: Experience in Paid Search and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Location: London
Duration: 12 Months Contract
Mode: Hybrid (3 Days/Week)
Responsibilities:
- Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.
- Ensure campaigns are executed flawlessly, with a constant eye on performance.
- Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
- Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.
- Drive Paid Search innovation within the team - identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
- Hands-on bid based buying and optimization across a number of platforms.
Qualifications:
- Hands-on, in-platform experience within a Paid Search position.
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
- Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
- Strong verbal and written communication skills.
- Analytical and comfortable dealing with data and reporting.
- Reasonable availability to respond to requests and attend to the Real Time needs of campaigns outside normal business hours.
- Willingness and flexibility to pitch in with various ad-hoc projects to help support the larger team, including cross-functional support to other bid-based buyers (social, programmatic, SEM).
- Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.
- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.
- Must have the legal right to work in the country you are applying for.
Paid Search Optimization Specialist in London employer: Harvey Nash IT Recruitment UK
As a Paid Search Optimization Specialist in London, you will thrive in a dynamic and innovative environment that prioritises employee growth and collaboration. Our hybrid work model fosters a healthy work-life balance while providing access to cutting-edge tools and resources, ensuring you can excel in your role. Join us to be part of a forward-thinking team that values creativity, encourages professional development, and offers unique opportunities to drive impactful campaigns in the fast-paced world of digital marketing.
Contact Details:
Harvey Nash IT Recruitment UK Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Optimization Specialist in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past Paid Search campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by practising common questions and scenarios related to Paid Search. Think about how you can demonstrate your analytical skills and experience with campaign optimisation. We want to see your passion and expertise shine through!
We think you need these skills to ace Paid Search Optimization Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Paid Search Optimization Specialist role. Highlight your hands-on experience with Paid Search campaigns and any specific tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can drive innovation in our Paid Search strategies. Let us know why you're excited about joining StudySmarter!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention any relevant experience you have with tracking and measuring campaign success. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Harvey Nash IT Recruitment UK
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in your past Paid Search campaigns. Be ready to discuss specific strategies you implemented, the results you achieved, and how you optimised for performance. This shows you not only have hands-on experience but also a strategic mindset.
✨Brush Up on Data Analysis Skills
Since the role involves tracking and analysing campaign success, be prepared to talk about your analytical skills. Bring examples of how you've used data to inform decisions in previous roles. Familiarity with tools like Google Analytics or any attribution software will definitely give you an edge.
✨Show Your Collaborative Spirit
This position requires liaising with various teams, so highlight your teamwork skills. Share examples of how you’ve successfully collaborated with media strategy teams or other departments. Emphasise your ability to communicate effectively and build strong professional relationships.
✨Stay Ahead of Industry Trends
Demonstrate your passion for the industry by discussing recent trends or innovations in Paid Search. Mention any new tools or betas you’ve tested and how they impacted your campaigns. This shows you’re proactive and committed to driving innovation within the team.
