At a Glance
- Tasks: Manage and optimise Paid Search campaigns to drive subscriber growth.
- Company: Dynamic media company based in London with a hybrid work model.
- Benefits: Competitive pay, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to learn and adapt in a fast-paced industry.
- Why this job: Join a team driving innovation in digital marketing and make a real impact.
- Qualifications: Experience in Paid Search, strong analytical skills, and a proactive attitude.
The predicted salary is between 40000 - 50000 £ per year.
Location: London
Duration: 12 Months Contract
Mode: Hybrid (3 Days/Week)
Responsibilities
- Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.
- Ensure campaigns are executed flawlessly, with a constant eye on performance.
- Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
- Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.
- Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
- Hand-on bid based buying and optimization across a number of platforms.
Qualifications
- Hands-on, in-platform experience within a Paid Search position.
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
- Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
- Strong verbal and written communication skills.
- Analytical and comfortable dealing with data and reporting.
- Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours.
- Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger team, including cross-functional support to other bid-based buyers (social, programmatic, SEM).
- Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.
- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.
- Must have the legal right to work in the country you are applying for.
Paid Search Optimization Specialist employer: Harvey Nash Group
As a Paid Search Optimization Specialist in London, you will thrive in a dynamic and innovative work culture that prioritises employee growth and collaboration. Our hybrid working model allows for flexibility while fostering strong professional relationships across departments, ensuring you have the support needed to excel in your role. With a focus on continuous learning and development, we offer unique opportunities to drive Paid Search innovation and stay ahead of market trends, making us an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Optimization Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful Paid Search campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of current trends in Paid Search. Be ready to discuss how you've tackled challenges in past campaigns and how you can drive innovation in this role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Search Optimization Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Search Optimization Specialist role. Highlight your hands-on experience with direct response campaigns and any specific tools you've used, like Kochava. We want to see how your skills match up with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about paid search and how you can drive innovation within our team. Don't forget to mention your ability to juggle multiple assignments – we love a self-starter!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Talk about how you've tracked and measured campaign success in the past, and how you used that data to inform your strategies. We’re all about performance here!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, it shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at Harvey Nash Group
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in your past Paid Search campaigns. Be ready to discuss specific strategies you implemented, the results you achieved, and how you optimised for performance. This shows you not only have hands-on experience but also a deep understanding of what drives success.
✨Show Off Your Analytical Skills
Since this role involves tracking and measuring campaign success, come prepared with examples of how you've used data to inform your decisions. Bring along any reports or metrics that highlight your analytical prowess. This will demonstrate your comfort with data and your ability to derive actionable insights.
✨Be Ready to Discuss Innovation
The job requires driving Paid Search innovation, so think about any tools or processes you've developed or improved in previous roles. Be prepared to share your thoughts on current market trends and how you would apply them to enhance campaign performance. This shows you're proactive and forward-thinking.
✨Communicate Effectively
Strong communication skills are key in this role, especially when liaising with cross-functional teams. Practice articulating your ideas clearly and concisely. You might even want to prepare a few questions to ask during the interview to show your engagement and interest in collaboration.
