At a Glance
- Tasks: Lead digital marketing strategies and deliver impactful campaigns across multiple brands.
- Company: Join Harts Group, a vibrant hospitality company in Soho, London.
- Benefits: Enjoy 50% off food & drink, career development, and paid volunteering days.
- Other info: Work in a supportive team with opportunities for travel and personal growth.
- Why this job: Make a real impact in the hospitality industry while growing your skills.
- Qualifications: 3+ years in digital marketing with strong analytical and campaign management skills.
The predicted salary is between 40000 - 50000 £ per year.
Digital Marketing Manager | El Pastor, Quo Vadis, The Drop, Two Drops & El Siete | Soho, London
We're looking for a commercially minded Digital Marketing Manager to lead the digital marketing strategy across El Pastor, Quo Vadis, The Drop and El Siete.
- Meaningful Benefits At Harts Group
- Digital Marketing Manager Salary of £40,000 - £50,000 DOE
- 50% Off all Food & Drink across all Harts Group
- Company trips to meet our Top suppliers in Mexico, Spain and across the UK
- Increasing holiday allowance on top of your 28 days paid holidays
- Monthly food & drink tastings to keep your tastebuds busy
- Career development, 1-on-1 coaching and training opportunities
- Enhanced Maternity & Paternity packages
- Access to Wagestream Platform where you can access your wages early and manage your money
- A paid volunteering day to support our communities and causes that matter to you
- Cycle to Work Scheme
- Access to Hospitality Action to support your wellbeing in and out of work
- CODE membership with amazing discounts in the hospitality industry
- Test drive our new openings, you are invited to a brilliant meal with your team
- Working with a great group of individuals where you can be yourself and enjoy your career
- The Digital Marketing Manager Role
- Working across the El Pastor Group brands, you'll be responsible for delivering digital campaigns that drive commercial performance, increase brand awareness and grow revenue.
• You’ll work closely with internal teams and external partners to
- Develop and deliver digital marketing campaigns across paid media, SEO, CRM and social media.
- Manage website content, landing pages and conversion optimisation to improve customer experience and online bookings.
- Plan and deliver email marketing campaigns that increase customer engagement, repeat visits and revenue.
- Manage PPC, paid social and retargeting campaigns, continually optimising performance and return on investment.
- Feed into content creation and social media strategy across Instagram, Facebook and Tik Tok, balancing brand storytelling with commercial objectives.
- Build and manage relationships with photographers, videographers, creators and hospitality influencers to drive awareness and measurable results.
- Analyse campaign performance using GA4, Meta Ads Manager and other reporting tools, producing regular insights and recommendations.
- Work collaboratively with Sales and Operations teams to support business objectives and maximise revenue opportunities.
- Working Pattern
- Monday-Friday, 9:30am-6:00pm (1 day working from home)
2-3 evening events per month.
Requirements
- At least 3 years' experience in Digital or Performance Marketing, ideally within hospitality, lifestyle or agency environments.
- Strong working knowledge of Google Analytics 4 (GA4), Google Ads, Meta Ads Manager and SEO.
- Experience delivering ROI-focused digital campaigns across paid media, CRM, email marketing and social media.
- A commercial mindset with the ability to interpret data, identify opportunities and make informed decisions.
- Experience managing website content, conversion optimisation and digital reporting.
- Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
- Experience with SEMrush, Looker Studio, Power BI or AI marketing tools would be advantageous but isn't essential.
- A genuine passion for hospitality, restaurants and creating exceptional guest experiences.
- What Success Looks Like
- Consistent growth in revenue, bookings and customer acquisition.
- Improved website conversion rates and digital performance across all channels.
- Strong return on investment from paid media and marketing campaigns.
- Increased engagement and audience growth across social media, including Tik Tok.
- Clear reporting that demonstrates commercial impact and supports future decision making.
- Successful collaboration with internal teams, external partners and brand ambassadors to strengthen the El Pastor Group brands.
- Harts Group Way
We’re excited to hear from candidates who bring curiosity, commitment, and a passion for Hospitality.
We believe in creating an inclusive, diverse, and equal workplace where everyone is valued.
In return, we offer competitive salaries, opportunities for career development, and continuous training, all within a supportive and friendly team where camaraderie and mutual respect are at the heart of everything we do.
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Digital Marketing Manager employer: Harts Group
Harts Group is an exceptional employer, offering a vibrant and community-driven work environment at Quo Vadis in the heart of Soho, London. With a focus on employee growth, you will benefit from competitive pay, career coaching, and enticing perks like discounts on food and drinks, all while working alongside a passionate team dedicated to Modern British cuisine.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harts Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harts Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harts Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harts Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harts Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harts Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harts Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harts Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harts Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harts Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
