Digital Marketing Manager

Digital Marketing Manager

Glasgow Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead digital marketing strategies and campaigns across various platforms to boost engagement.
  • Company: Join a dynamic team passionate about the food and beverage industry.
  • Benefits: Enjoy flexible working options and exciting corporate perks.
  • Why this job: Be part of a creative environment that values innovation and impactful marketing.
  • Qualifications: 5+ years in digital marketing with a degree in marketing or related field required.
  • Other info: Stay ahead of trends and collaborate with key partners for successful campaigns.

The predicted salary is between 36000 - 60000 £ per year.

If you live and breathe digital marketing, we want to talk to you! We are looking for a Digital Marketing Manager to develop and implement digital marketing strategies and promotional campaigns across multiple platforms. The candidate should have a strong grasp and knowledge of the latest digital marketing tools and be able to lead integrated digital marketing campaigns from concept to execution. He/she should also be competent in time management with great business acumen. Being savvy in content creation with strong communication skills is also a requirement as this role will be responsible for driving key messages as well as to ensure the tone of brand voice is consistent across all channels.

Responsibilities:

  • Develop and execute the company’s digital marketing strategies to drive consumer engagement and growth.
  • Produce creative brief and content to develop marketing assets and ensure highly effective messaging towards the relevant target audience.
  • Plan timelines from development stage to deployment of marketing visual assets and communication materials across multiple touchpoints through social media, SEO/SEM, website, eDMs, online banners, mobile app and all other 3rd parties communication channels.
  • Manage internal and external stakeholders to communicate marketing campaigns, activities, local store promotions, menu updates and promotional events effectively.
  • Identify and initiate relationships with key partners, negotiate and prepare strategic marketing plans with each partner from conceptualisation to campaign launch.
  • Measure, track ROI and report performance of all digital marketing campaigns.
  • Analyse results with plans and forecasts to assess goals and meet KPIs.
  • Prepare management reports on performance of digital marketing initiatives and promotions.
  • Assess customer feedbacks and take actionable steps, where required to ensure the business is in line with its brand voice and vision.
  • Coordinate and plan photoshoots and filming for content use.
  • Perform administrative duties such as source for quotations, prepare reports and managing inventory of all marketing assets.
  • Keep abreast of competitors activities and market trends.
  • Provide thought leadership and perspective for adoption where appropriate.

Requirements:

  • Minimum of 5 years of proven work experience in digital marketing.
  • Degree or diploma in marketing or related field.
  • Experience in setting up and optimizing Google Adwords, Facebook, Instagram and TikTok ad campaigns.
  • Knowledge of website analytics tools such as Google Analytics.
  • Excellent presentation, communication and interpersonal skills.
  • Strategic and creative skill sets in content, copywriting and community management.
  • Strong project management skills with great attention to detail.
  • Able to lead, guide and motivate team members.
  • Up to date with the latest trends and best practices in online marketing.
  • Strong passion for F&B industry.

Digital Marketing Manager employer: HARRY'S INTERNATIONAL PTE. LTD.

Join a dynamic and innovative team as a Digital Marketing Manager, where your passion for digital marketing will be nurtured in a vibrant work culture that values creativity and collaboration. With a strong focus on employee growth, we offer opportunities for professional development and the chance to lead impactful campaigns in the fast-paced F&B industry. Located in a thriving area, our company provides unique advantages such as access to cutting-edge marketing tools and a supportive environment that encourages fresh ideas and strategic thinking.
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Contact Detail:

HARRY'S INTERNATIONAL PTE. LTD. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Manager

✨Tip Number 1

Network with professionals in the digital marketing field, especially those who have experience in the F&B industry. Attend industry events, webinars, and workshops to connect with potential colleagues and learn about the latest trends.

✨Tip Number 2

Showcase your expertise by creating a personal portfolio that highlights successful digital marketing campaigns you've managed. Include metrics and results to demonstrate your impact and effectiveness in previous roles.

✨Tip Number 3

Stay updated on the latest digital marketing tools and platforms. Familiarise yourself with Google Analytics, SEO/SEM strategies, and social media advertising to ensure you can hit the ground running if you land the job.

✨Tip Number 4

Prepare to discuss how you would approach developing and executing a digital marketing strategy for StudySmarter. Think about innovative ideas that align with our brand voice and how you would measure success.

We think you need these skills to ace Digital Marketing Manager

Digital Marketing Strategy Development
Content Creation and Copywriting
SEO/SEM Proficiency
Social Media Advertising (Facebook, Instagram, TikTok)
Google AdWords Management
Website Analytics (Google Analytics)
Project Management
Time Management
Stakeholder Management
Creative Brief Production
Performance Measurement and ROI Tracking
Market Trend Analysis
Interpersonal Communication Skills
Team Leadership and Motivation
Attention to Detail

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially any specific campaigns you've led or contributed to. Use keywords from the job description to ensure it aligns with what the company is looking for.

Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the F&B industry. Share specific examples of successful campaigns you've managed and how they relate to the responsibilities outlined in the job description.

Showcase Your Skills: Include a section in your application that showcases your proficiency with digital marketing tools like Google Analytics, AdWords, and social media platforms. Mention any certifications or courses you've completed that are relevant to the role.

Highlight Your Project Management Experience: Since strong project management skills are essential for this role, provide examples of how you've successfully managed timelines and coordinated with stakeholders in previous positions. This will demonstrate your ability to handle the responsibilities of the job.

How to prepare for a job interview at HARRY'S INTERNATIONAL PTE. LTD.

✨Showcase Your Digital Savvy

Make sure to highlight your experience with the latest digital marketing tools and platforms. Be prepared to discuss specific campaigns you've led, focusing on the strategies you implemented and the results achieved.

✨Demonstrate Strong Communication Skills

Since this role requires effective messaging across various channels, practice articulating your ideas clearly. Bring examples of content you've created that align with brand voice and tone, showcasing your ability to engage target audiences.

✨Prepare for Project Management Questions

Expect questions about your time management and project management skills. Have examples ready that illustrate how you've successfully managed multiple campaigns or projects simultaneously, ensuring deadlines were met without compromising quality.

✨Know the Industry Trends

Stay updated on the latest trends in digital marketing and the F&B industry. Be ready to discuss how these trends can be leveraged in your strategies, demonstrating your passion and knowledge about the field.

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