Overview
In this Digital Engagement Lead role, you steer strategic communications, marketing and digital engagement for Harrow’s Public Health work. You will align cross-sector partnerships to promote accessible health information and healthier behaviours, driving impact on health inequalities. You’ll shape partnership-wide communications strategies, manage the Healthy Harrow platform, and use data and evaluation to optimise campaigns. You’ll work with senior leaders and partners to deliver meaningful improvements for residents and foster innovation.
Responsibilities
- Lead development and delivery of partnership-wide communications strategies, campaigns and digital engagement initiatives
- Oversee ongoing development and content quality of the Healthy Harrow platform and related digital channels
- Utilise audience insight, data and evaluation to improve campaign performance and engagement
- Coordinate with local government, NHS and voluntary sector partners to align communications with health priorities
- Engage with senior leaders and programme leads to shape communications across the health and care system
- Develop accessible, clear, and engaging content for diverse audiences
- Manage multiple communications projects with competing deadlines while maintaining quality
- Commission, manage and monitor external suppliers or contracts for communications services
- Identify opportunities for innovation and respond to emerging public health priorities
- Promote health literacy and inclusive communications to reach diverse communities
Key requirements
- Proven experience leading strategic communications, marketing and engagement campaigns from planning to evaluation
- Strong knowledge of communications, marketing and digital engagement principles and their role in behaviour change and health outcomes
- Experience managing websites, digital platforms and online engagement channels with content development skills
- Ability to develop and deliver integrated strategies aligned with organisational priorities and measurable impact
- Strong written and verbal communication skills for clear, accessible messaging
- Excellent stakeholder engagement and cross-organisational collaboration skills
- Experience using audience insight, analytics and performance data for decision-making and improvement
- Ability to manage multiple projects with deadlines and high quality standards
- Experience commissioning and managing external suppliers or contracts for communications services
- Knowledge of accessibility standards, digital inclusion and inclusive communications
- Understanding of health inequalities and health literacy factors affecting information access
- Ability to identify opportunities for innovation and manage reputational risk
- communication
- stakeholder engagement
- collaboration
- digital platform management
- content development for digital channels
- audience insight and analytics
Digital Engagement Lead in London employer: Harrow Council
Harrow Council is an exceptional employer, dedicated to fostering an inclusive work culture that prioritises the growth and development of its employees. As a Deafblind & Multi-Sensory Inclusion Advisor, you will have the opportunity to make a meaningful impact on the lives of children and young people while benefiting from comprehensive training and support in a collaborative environment. Located in London, the council offers unique advantages such as access to diverse resources and a commitment to community engagement, making it a rewarding place to work.
