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- Tasks: Join our Digital team to optimise PPC campaigns and drive traffic to Harrods.
- Company: Harrods is a world-renowned luxury department store, offering top designer brands.
- Benefits: Enjoy a friendly work environment, career growth opportunities, and support for your development.
- Why this job: Be part of a prestigious brand, working with cutting-edge digital marketing strategies in a fast-paced setting.
- Qualifications: Proven PPC experience, strong understanding of digital marketing KPIs, and proficiency in Google Ads and Analytics.
- Other info: We celebrate diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a PPC executive to join our Digital team here at Harrods. You will support in delivering the PPC strategy to drive business goals.
About the Role
The PPC executive will be optimising campaigns, monitoring KPIs and leveraging first party data. This role is essential in driving traffic to Harrods' owned retail properties and website; aligning with Harrods luxury positioning and adapting to platform updates to ensure the business is ahead of competitors. In this role you will also do the following:
- Manage budgets effectively, including invoice processes and allocate spend across channels based on performance and strategic priorities.
- Manage testing roadmap and execution, including testing concept and performance output.
- Support with product feed management and optimisations.
- Stay up to date with digital trends, Google changes, and paid media innovations relevant to the luxury sector.
About You
The ideal candidate will have a proven track record of delivering measurable ROI from PPC campaigns as well as a strong understanding of digital marketing KPIs: CTR, CPC, CPA, ROAS, and conversion rates. We are also looking for someone who is proficient in Google Ads, SA360, Microsoft Ads, Google Analytics, and Google Tag Manager. You will also have the following:
- Excellent attention to detail.
- Excellent communication skills both written and verbal.
- The ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Excellent interpersonal skills.
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.
Uniquely You
Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
PPC Executive employer: Harrods
Contact Detail:
Harrods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing, especially those relevant to the luxury sector. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the PPC and digital marketing fields. Attend industry events or join online forums where you can connect with others who work at Harrods or similar companies. This could lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past PPC campaigns you've managed. Be ready to discuss how you optimised budgets and improved KPIs, as this aligns perfectly with what Harrods is looking for.
✨Tip Number 4
Stay updated on Google Ads and other platforms mentioned in the job description. Consider taking a short course or certification to enhance your proficiency, which will make you a more attractive candidate for the role.
We think you need these skills to ace PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC campaigns and digital marketing. Include specific metrics that demonstrate your success, such as ROI, CTR, and conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and luxury brands. Mention your familiarity with tools like Google Ads and Google Analytics, and how you can contribute to Harrods' goals.
Showcase Relevant Skills: Emphasise your attention to detail and communication skills in your application. Provide examples of how you've managed multiple campaigns or adapted to changes in digital trends.
Research Harrods: Familiarise yourself with Harrods' brand values and recent marketing initiatives. This knowledge will help you tailor your application and show your genuine interest in the company.
How to prepare for a job interview at Harrods
✨Know Your KPIs
Familiarise yourself with key performance indicators like CTR, CPC, CPA, ROAS, and conversion rates. Be prepared to discuss how you've used these metrics in past campaigns to drive measurable ROI.
✨Showcase Your Technical Skills
Highlight your proficiency in tools such as Google Ads, SA360, Microsoft Ads, Google Analytics, and Google Tag Manager. Consider bringing examples of how you've leveraged these platforms to optimise campaigns.
✨Stay Ahead of Trends
Demonstrate your knowledge of the latest digital trends and platform updates, especially those relevant to the luxury sector. This shows that you're proactive and can adapt strategies to keep the business competitive.
✨Communicate Effectively
Since excellent communication skills are essential, practice articulating your thoughts clearly and confidently. Prepare to discuss how you manage multiple campaigns and collaborate with team members in a fast-paced environment.
