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- Tasks: Analyse customer data to drive insights and enhance loyalty programmes.
- Company: Join the iconic Harrods team in a dynamic digital environment.
- Benefits: Flexible working, 25 days holiday, birthday off, and up to 33% in-store discount.
- Other info: Embrace a culture of diversity and continuous improvement at Harrods.
- Why this job: Make a real impact on customer engagement through data-driven insights.
- Qualifications: Strong analytical skills with experience in SQL, Excel, and a background in Statistics or Business.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for an Insights Analyst to join the Digital team at Harrods, sitting within the Loyalty & CRM Insights team. You’ll play a key role in shaping how we understand, engage, and grow our Rewards customer base through data‑driven insight. This role is ideal for someone who’s naturally curious, enjoys experimenting with methodologies, and wants to turn analysis into clear commercial impact.
About the Role
You’ll partner closely with Loyalty teams to uncover customer insights, improve campaign effectiveness, and bring clarity to complex questions. You’ll be encouraged to experiment with analytical approaches, stay curious about Data Science and ML commercial applications, and take ownership of projects end‑to‑end, from problem definition to storytelling and impact measurement. You’ll translate complex analysis into clear, actionable insight for both technical and non‑technical audiences.
Job Responsibilities:
- Work with Loyalty stakeholders on reporting, campaign planning, and optimisation of customer communications.
- Recommend ways to enhance brand relevance and keep the Loyalty Programme engaging, meaningful, and valuable for our customers.
- Own analytical projects end‑to‑end, exploring ways to measure impact on customer lifecycle and lifetime.
- Track KPIs and contribute to longer‑term effectiveness initiatives.
- Measure impact using control groups, A/B testing, proxy groups, and uplift analysis.
- Share insights, learnings, and methodologies to help raise overall data maturity.
- Build commercial acumen, linking insight to customer value and business outcome.
About You:
The ideal candidate will be analytical, curious, and comfortable with data and you enjoy explaining what it means and why it matters. It is important that you are solid with SQL, Excel, and PowerPoint skills (visualisation tools a plus). You will have a background in Statistics, Mathematics, Science, Business, or similar with experience with customer or consumer data.
You will also have the following:
- Understanding of personalised Loyalty / CRM / Marketing activity.
- Strong attention to detail and stakeholder management.
- A passion for using data to influence decisions.
- Curiosity about ML and data science techniques.
- A mindset of experimentation and continuous improvement.
- Appetite to build commercial understanding.
About Us:
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You:
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. In return, you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.
Uniquely You:
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods.
Additional Information:
Time Type: Permanent
Department: Customer Insight (Michely Caetano)
Insights Analyst employer: Harrods
Contact Detail:
Harrods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights Analyst
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Harrods on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Harrods' customer loyalty strategies. Show us how your analytical skills can enhance their programmes and make a real impact on customer engagement.
✨Tip Number 3
Practice your storytelling skills! Be ready to explain complex data insights in a way that’s easy to understand. We want to see how you can turn numbers into narratives that resonate with both technical and non-technical folks.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Harrods family.
We think you need these skills to ace Insights Analyst
Some tips for your application 🫡
Show Your Curiosity: We want to see your natural curiosity shine through in your application. Share examples of how you've explored data or experimented with different methodologies in the past. This will show us that you're not just about numbers, but about understanding the story behind them!
Tailor Your Application: Make sure to customise your application for the Insights Analyst role. Highlight your experience with SQL, Excel, and any visualisation tools you’ve used. We love seeing how your skills align with our needs, so don’t hold back on showcasing your relevant expertise!
Keep It Clear and Engaging: Remember, we’re looking for someone who can translate complex analysis into clear insights. Use straightforward language and avoid jargon where possible. This will demonstrate your ability to communicate effectively with both technical and non-technical audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Harrods!
How to prepare for a job interview at Harrods
✨Know Your Data
As an Insights Analyst, you'll be working with data all the time. Make sure you brush up on your SQL and Excel skills before the interview. Be ready to discuss how you've used data to drive insights in past roles, and think of specific examples where your analysis led to tangible results.
✨Understand the Brand
Harrods is a luxury brand, so it's crucial to understand their customer base and what makes their Loyalty Programme unique. Research their current campaigns and think about how you can enhance brand relevance through data-driven insights. Show them that you're not just interested in the role, but also in the brand itself.
✨Be Curious and Experimental
The job description highlights a mindset of experimentation. Prepare to discuss how you've approached problem-solving in the past. Share examples of when you tried different analytical methods or A/B testing to uncover insights. This will demonstrate your curiosity and willingness to innovate.
✨Communicate Clearly
You'll need to translate complex data into actionable insights for various audiences. Practice explaining your past projects in simple terms, focusing on the impact of your findings. Being able to communicate effectively will set you apart, especially when discussing technical concepts with non-technical stakeholders.