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- Tasks: Lead innovative eCommerce marketing strategies for a luxury retailer and drive AI-driven growth.
- Company: Join Harrods, the iconic luxury department store with a mission to inspire.
- Benefits: Hybrid working model, career development opportunities, and a supportive environment.
- Why this job: Shape the future of digital performance in a transformative year for Harrods.
- Qualifications: Proven experience in managing large eCommerce budgets and leading teams.
- Other info: Embrace diversity and grow in a culture that values authenticity.
The predicted salary is between 36000 - 60000 £ per year.
Join Harrods and lead cutting‑edge eCommerce marketing strategies for the world’s most iconic luxury retailer. Drive innovation with AI and shape the future of digital performance during a pivotal year of transformation.
As Head of Ecommerce Marketing (12‑month maternity cover), you will own the performance marketing strategy across SEO, paid search, paid social, and affiliates. This role combines strategic leadership, technical expertise, and commercial acumen to deliver profitable online growth. You’ll manage a £10m budget, lead a team of 10 specialists, and champion AI‑driven innovation to enhance efficiency and customer experience.
Key Responsibilities Include:
- Develop and execute a future‑ready ecommerce marketing strategy leveraging AI, automation, and multi‑platform search.
- Lead and optimise a £10m performance marketing budget, ensuring profitability and efficiency.
- Oversee the migration of the affiliate network from Rakuten to Partnerize, ensuring continuity and compliance.
- Drive innovation through AI‑led bidding, predictive modelling, and creative automation with a robust test‑and‑learn roadmap.
- Collaborate cross‑functionally to align campaigns with brand moments and enhance omnichannel measurement and data utilisation.
About You
You are a strategic leader with deep expertise in SEO, paid search, affiliates, and paid social. You thrive in fast‑paced, digitally‑driven environments and have a proven track record of managing multi‑million‑pound budgets to deliver profitable growth. Your technical fluency, commercial sharpness, and ability to inspire teams make you ready to lead Harrods into an AI‑driven future.
To Succeed in This Role You Will Need:
- Proven experience managing large‑scale ecommerce marketing budgets and delivering measurable growth.
- Strong knowledge of AI‑driven optimisation tools, performance marketing technology, and affiliate ecosystems.
- Exceptional leadership and stakeholder management skills, with the ability to navigate ambiguity and drive transformation.
Depending on your role, you may be fully on‑site or have a mix of on‑site and home working – this is what we refer to as ‘Hybrid’. Our hybrid working policy allows colleagues to work from home for part of the week, with a minimum of three days on‑site, depending on business needs.
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought‑after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive.
Head of eCommerce Marketing employer: Harrods
Contact Detail:
Harrods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Harrods and its eCommerce strategies. We want to see your passion for the brand and how you can contribute to its future. Tailor your responses to show you’re the perfect fit for the role!
✨Tip Number 3
Showcase your skills with a portfolio! If you’ve got past campaigns or projects that highlight your expertise in performance marketing, bring them along. We love seeing real examples of your work and how you’ve driven results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who are ready to make an impact at Harrods.
We think you need these skills to ace Head of eCommerce Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in eCommerce marketing, especially with AI and performance strategies. We want to see how your skills align with our vision at Harrods!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth and managed budgets in previous roles. Numbers speak volumes, so let us know about the impact you've made!
Be Authentic: We value personality and authenticity, so let your true self shine through in your application. Share your passion for eCommerce and how you can contribute to our iconic brand's future.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to review your application and get you on the path to joining our team!
How to prepare for a job interview at Harrods
✨Know Your Numbers
As the Head of eCommerce Marketing, you'll be managing a hefty £10m budget. Make sure you come prepared with examples of how you've successfully managed large budgets in the past. Be ready to discuss specific metrics and results you've achieved through your strategies.
✨Showcase Your AI Savvy
This role is all about driving innovation with AI. Brush up on the latest AI-driven optimisation tools and be prepared to discuss how you've used them in previous roles. Share specific examples of how AI has enhanced your marketing strategies or improved performance.
✨Leadership is Key
You'll be leading a team of 10 specialists, so it's crucial to demonstrate your leadership skills. Think of instances where you've inspired your team or navigated challenges. Be ready to talk about your approach to stakeholder management and how you foster collaboration across departments.
✨Prepare for the Future
Harrods is looking for someone who can shape the future of digital performance. Come equipped with ideas on future-ready eCommerce marketing strategies. Discuss how you would leverage automation and multi-platform search to drive growth, and be ready to share your vision for the role.
