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For Companies At a Glance
- Tasks: Lead CRM campaigns and collaborate with teams to deliver impactful brand communications.
- Company: Join Harrods, a luxury department store known for top designers and exceptional experiences.
- Benefits: Enjoy flexible working, 25 days holiday, birthday off, and up to 33% in-store discount.
- Why this job: Make a real impact in a fast-paced environment while developing your career in CRM.
- Qualifications: Experience in CRM channels and strong communication skills are essential.
- Other info: Embrace a diverse culture where your unique strengths can shine.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a CRM Executive to support the CRM Manager and work alongside other CRM Executives on Brand communications at Harrods. These communications will be delivered via email, direct mail, SMS or push notifications and will deliver against both customer and business requirements in a fast-paced environment.
As the CRM Executive you will lead responding to briefs with the wider teams (Marketing, Creative etc), ensuring the plan is delivered on time and reported on, and commercial targets are top of mind. The role will also see you take full ownership of the assigned CRM campaigns, to deliver on the current channel roadmap as well as support the Manager in the development of new campaigns.
Job Responsibilities include:
- Support the definition of the customer targeting for each campaign & communication according to their objectives and building the targeting in ESP for higher tier campaigns.
- Own the email AB testing plan and work with the Partnerships team to identify opportunities to optimise campaigns.
- Actively use reporting, analysis and insight to develop and optimise Brand campaigns.
- Work with other stakeholders to continuously improve campaign segmentation and flows to work for the business needs.
- Responsible for the execution and troubleshooting of the Direct Mail channel, including Magazine and branded postal communications, ensuring timely delivery and brand consistency.
About You
The ideal candidate must be adaptable to change, take initiative, be very skilled in multi-tasking and an excellent communicator as the role involves working with various teams in the business from Marketing to Creative, Insights, IT, Loyalty and Partnerships. It is important that you have previous experience in supporting with a strategy for one or more CRM Channels (Email, SMS, Push or Direct Mail) as well as campaign execution and segmentation.
You will also have the following:
- Good understanding of ESPs and Google Analytics - Experience with Emarsys or similar ESP is essential.
- Understand email best practices and GDPR - be an expert within the team.
- Experience in project managing/highly organised to manage a busy calendar.
- Clear Communication both written and verbal.
- Ability to work under pressure with quick turnaround times.
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants), and a season ticket loan.
Uniquely You
Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
CRM Executive employer: Harrods
Contact Detail:
Harrods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Harrods or similar companies. A friendly chat can open doors and give you insights that might just help you land that CRM Executive role.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, be ready to discuss your experience with CRM channels and how you've optimised campaigns in the past. Bring examples of your work to the table!
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest CRM strategies and tools, especially around email best practices and GDPR. This knowledge will not only impress but also show you're proactive and passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Harrods team. Don’t miss out!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with CRM channels like email, SMS, and direct mail. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Communication Skills: As a CRM Executive, clear communication is key! Use your application to demonstrate your written communication prowess. Whether it’s through your cover letter or CV, make sure it’s concise, engaging, and free of jargon.
Highlight Your Analytical Skills: We love data-driven decision-making! If you’ve got experience with reporting and analysis, especially using tools like Google Analytics or ESPs, make sure to mention it. Show us how you’ve used insights to optimise campaigns in the past.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Harrods
✨Know Your CRM Channels
Make sure you brush up on your knowledge of CRM channels like email, SMS, and direct mail. Be ready to discuss your previous experience with these channels and how you've successfully executed campaigns in the past. This will show that you understand the role and can hit the ground running.
✨Master the Metrics
Familiarise yourself with key metrics and tools like Google Analytics and ESPs such as Emarsys. Be prepared to talk about how you've used data to optimise campaigns and improve targeting. This will demonstrate your analytical skills and your ability to drive results.
✨Showcase Your Communication Skills
As a CRM Executive, you'll be working with various teams, so it's crucial to highlight your communication skills. Think of examples where you've effectively collaborated with others or resolved conflicts. This will help convey that you're a team player who can thrive in a fast-paced environment.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing tight deadlines or troubleshooting campaign issues. Prepare some examples from your past experiences that showcase your problem-solving abilities and adaptability. This will help you stand out as a candidate who can handle pressure and deliver results.
