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For Companies At a Glance
- Tasks: Support CRM strategies across Email, SMS, Push, and Direct Mail channels.
- Company: Join Harrods, a luxury department store known for its exclusive brands and iconic location.
- Benefits: Enjoy flexible working, 25 days holiday plus your birthday off, and up to 33% store discount.
- Why this job: Be part of a dynamic team, present insights, and contribute to memorable shopping experiences.
- Qualifications: Experience in CRM strategies and automated communications is essential; knowledge of analytics tools is a plus.
- Other info: We celebrate individuality and welcome diverse applicants who align with our values.
The predicted salary is between 28800 - 43200 £ per year.
Overview
The CRM Executive plays a key part within the CRM team and supports both the Retention and CRM Managers with delivering on the Lifecycle and BAU strategies across all channels (Email, SMS, Push and Direct Mail). You will work closely with the Beauty Marketing and Loyalty teams on supporting their promotional initiatives for each of our H Beauty regional stores and our sub-loyalty program.
Responsibilities
- Own and lead on multiple projects including lifecycle strategies and technical automated and service campaigns.
- Present back to leadership and key stakeholders on the performance of our CRM campaigns and the current state of play of our AB testing plan.
- Support and contribute to the development of CRM channel strategies and automated lifecycle trigger communications.
Qualifications
- Previous experience owning or supporting with a strategy for a CRM Channel
- Previous experience developing strategic and execution of automated lifecycle trigger communications
- Be able to multitask in an everchanging fast paced environment
- Good understanding of ESPs and Google Analytics – SAP or similar is desirable
- Understand email best practises and GDPR
About Harrods
Harrods is one of the world\’s leading luxury department stores and we\’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world\’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we\’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.
Benefits
In return, you\’ll receive an excellent benefits package, including a company pension, flexible working, 25 days\’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.
Uniquely You
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods
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CRM Executive employer: Harrods
Contact Detail:
Harrods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially those related to automated lifecycle communications. This will not only help you understand the role better but also give you talking points during interviews.
✨Tip Number 2
Network with professionals in the CRM field, particularly those who have experience with ESPs and analytics tools. Engaging with them can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past experiences with CRM strategies and automated campaigns. Being able to articulate your contributions and results will demonstrate your capability to handle the responsibilities of the role.
✨Tip Number 4
Stay updated on GDPR compliance and email best practices, as these are crucial for the role. Showing that you are knowledgeable about these areas will set you apart from other candidates.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and requirements of the CRM Executive position. Tailor your application to highlight relevant experiences that align with these aspects.
Highlight Relevant Experience: Emphasise any previous experience you have in CRM strategies, automated communications, or project management. Use specific examples to demonstrate your skills and how they relate to the role.
Showcase Your Skills: Mention your familiarity with ESPs, analytics tools, and email best practices. If you have experience with GDPR compliance, make sure to include that as well, as it is a desirable skill for this position.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your interest in the role but also reflects your understanding of Harrods' values and culture. Make it personal and engaging to stand out from other applicants.
How to prepare for a job interview at Harrods
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience with CRM channel strategies. Highlight specific projects where you developed or supported automated lifecycle trigger communications, as this is crucial for the role.
✨Demonstrate Multitasking Skills
Since the role requires managing multiple projects simultaneously, share examples of how you've successfully juggled various tasks in a fast-paced environment. This will show your ability to thrive under pressure.
✨Familiarise Yourself with Relevant Tools
Brush up on your knowledge of ESPs and analytics tools like Google Analytics or SAP. Being able to discuss how you've used these tools in past roles will demonstrate your technical proficiency and readiness for the position.
✨Understand Email Best Practices
Make sure you are well-versed in email marketing best practices and GDPR compliance. Be ready to discuss how you have implemented these in your previous work, as this knowledge is essential for the role.
