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- Tasks: Lead CRM strategies and support brand partnerships for maximum marketing success.
- Company: Join Harrods, a luxury department store known for top designers and exceptional shopping experiences.
- Benefits: Enjoy flexible working, 25 days holiday, birthday off, and up to 33% in-store discount.
- Why this job: Be part of a dynamic team that values creativity and offers growth opportunities in a vibrant culture.
- Qualifications: Experience in brand partnerships, project management, and understanding of email best practices and GDPR.
- Other info: We celebrate diversity and encourage applications from all backgrounds; your uniqueness makes us exceptional.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a CRM Brand Specialist to join our Digital team here at Harrods. This new position in the team will be essential in unlocking and supporting major growth potential with our Partnerships and CRM divisions.
About the Role
The CRM Brand Specialist will lead the roadmap to help build the new CRM landscape for our brand partners and provide invaluable support in aligning the strategies of both teams to achieve maximum commercial and marketing success. You will also:
- Ensure campaigns are delivered on time and work with your manager to lead productive consultation brief meetings with our brands and partners to support their initiatives in-line with our CRM objectives.
- Intercept and interrogate client briefs to respond with bespoke solutions, innovating with the CRM team to deliver best in class media solutions across the CRM portfolio.
- Ensure plans are delivered on time and reported on, with commercial targets top of mind.
- Work across both our BAU and Lifecycle/Retention strategies across all channels (Email, SMS, Push and Direct Mail).
About You
The ideal candidate will have previous experience working with brands and partnerships, supporting brand partner marketing strategies and objectives, as well as operating with commercial insight and acumen in executing brand partnerships. It is important that you have a good understanding of ESPs and Google Analytics and the importance of reporting on KPIs across all channels. You will also have the following:
- Experience in project managing/highly organised to manage a busy calendar.
- Excellent communication and organisation skills to confidently lead discussions with internal and external stakeholders.
- Understanding of email best practices and GDPR - be that expert within the team.
- Experience in developing and maintaining a wide network of relationships to unlock resources and expertise to achieve role objectives.
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. In return for your hard work, you’ll benefit from a competitive salary and an excellent benefits package, including a company pension, flexible working, 25 days’ holiday and your birthday off, up to 33% in-store discount and a travel season ticket loan.
Uniquely You
Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. At Harrods, we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods.
Additional Information:
Time Type: Permanent
Department: CRM (Alex Dang)
CRM Brand Specialist employer: Harrods
Contact Detail:
Harrods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Brand Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and brand partnerships. Understanding current best practices will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the CRM and marketing fields. Attend industry events or join relevant online communities to connect with people who can provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed projects or campaigns in the past. Highlighting your organisational skills and ability to meet deadlines will resonate well with the hiring team.
✨Tip Number 4
Research Harrods' brand values and recent initiatives. Being able to articulate how your experience aligns with their mission will demonstrate your enthusiasm and fit for the company culture.
We think you need these skills to ace CRM Brand Specialist
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the CRM Brand Specialist position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Tailored CV: Ensure your CV reflects relevant experience in CRM, brand partnerships, and project management. Use specific examples that demonstrate your ability to meet the expectations outlined in the job description.
Write a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of CRM strategies and your experience with email best practices and GDPR compliance, as these are crucial for the position.
Showcase Your Communication Skills: Since excellent communication is vital for this role, consider including examples of how you've successfully led discussions or collaborated with stakeholders in previous positions. This will demonstrate your capability to fulfil one of the key requirements of the job.
How to prepare for a job interview at Harrods
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a CRM Brand Specialist. Familiarise yourself with the key tasks mentioned in the job description, such as leading the CRM roadmap and managing campaigns. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Communication Skills
Since the role involves leading discussions with internal and external stakeholders, be prepared to demonstrate your excellent communication skills. Think of examples from your past experiences where you successfully managed stakeholder relationships or led productive meetings.
✨Highlight Your Analytical Skills
The job requires a good understanding of Google Analytics and reporting on KPIs. Be ready to discuss how you've used data to inform marketing strategies in previous roles. Bring specific examples of how your analytical skills have contributed to successful campaigns.
✨Demonstrate Project Management Experience
As the role involves project management and organisation, prepare to discuss your experience in managing multiple projects simultaneously. Share examples of how you've kept projects on track and met deadlines, especially in a fast-paced environment.