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- Tasks: Lead the design and execution of automated marketing campaigns to enhance customer engagement.
- Company: Join Harrods, a world-renowned luxury department store, known for top designers and exceptional shopping experiences.
- Benefits: Enjoy flexible working, 25 days’ holiday, birthday off, and up to 33% in-store discount.
- Why this job: Be part of a dynamic team that values creativity and innovation in luxury retail marketing.
- Qualifications: Experience in CRM and marketing automation, with strong communication and problem-solving skills required.
- Other info: We celebrate diversity and encourage applications from all backgrounds; your uniqueness is our strength.
The predicted salary is between 36000 - 60000 £ per year.
We have an exciting opportunity of a Lifecycle Lead to join our Digital team here at Harrods. You will support the Retention Manager to develop and execute a comprehensive customer lifecycle automation strategy that aligns with Harrods overall marketing priorities and enhances the customer journey.
About the Role
As the Lifecycle Lead you will play a crucial role in enhancing our customer relationship management strategy by leading the design, implementation, and optimisation of triggered and automated marketing campaigns. You will also:
- Lead the planning, development, and execution of automated marketing campaigns, including email, SMS, Push and in-app messaging, to target customers at key moments in their Harrods lifecycle.
- Utilise data & insights to create targeted campaigns that resonate with different customer segments, focusing on personalisation & relevance to drive response rates.
- Work closely with cross-functional teams, including Loyalty, Marketing, Digital Trade, IT, and Analytics, to ensure a seamless customer experience across all touchpoints.
- Develop and maintain best practices for CRM data management, campaign execution, and reporting.
About You
We are looking for someone who is a strategic thinker with a deep understanding of CRM systems, marketing automation tools, and the luxury retail landscape. The ideal candidate will have a proven track record of driving customer engagement, loyalty, and sales through sophisticated automation strategies leveraging a range of digital channels. You will also have the following:
- Previous experience in CRM, marketing automation or other relevant roles, including experience managing others within these functions, able to set priorities and manage workloads.
- Strong communication skills and attention to detail, confidence in presenting and justifying your proposals and performance to senior stakeholders across the business.
- Be commercially minded, able to forecast & budget campaigns and operational costs in your team.
- Positive, can-do attitude, comfortable with problem solving, dealing with ambiguity and being adaptable.
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants), and a season ticket loan.
Uniquely You
Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods.
Lifecycle Lead employer: Harrods Limited
Contact Detail:
Harrods Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Lead
✨Tip Number 1
Familiarise yourself with Harrods' brand and customer experience. Understanding their luxury positioning and customer expectations will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the CRM and marketing automation fields. Engaging with industry peers can provide insights into best practices and trends that you can discuss during your application process.
✨Tip Number 3
Prepare to showcase your previous successes in driving customer engagement through automated campaigns. Be ready to share specific examples of how your strategies have positively impacted customer loyalty and sales.
✨Tip Number 4
Demonstrate your adaptability and problem-solving skills. Be prepared to discuss scenarios where you've successfully navigated challenges in campaign execution or data management, as these qualities are highly valued in this role.
We think you need these skills to ace Lifecycle Lead
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements of the Lifecycle Lead position. Tailor your application to highlight how your skills and experiences align with these aspects.
Showcase Relevant Experience: Emphasise your previous experience in CRM and marketing automation. Provide specific examples of campaigns you have led, focusing on your strategic thinking and ability to drive customer engagement.
Highlight Communication Skills: Since strong communication skills are essential for this role, include examples of how you've effectively presented ideas or strategies to senior stakeholders. This will demonstrate your confidence and ability to justify your proposals.
Personalise Your Application: Make sure to personalise your cover letter and CV. Mention why you are specifically interested in working at Harrods and how you can contribute to their mission of enhancing the customer journey through innovative lifecycle strategies.
How to prepare for a job interview at Harrods Limited
✨Understand the Customer Lifecycle
Familiarise yourself with the customer lifecycle specific to luxury retail. Be prepared to discuss how you would enhance customer engagement at each stage, from awareness to loyalty, and how your strategies can align with Harrods' marketing priorities.
✨Showcase Your CRM Expertise
Highlight your experience with CRM systems and marketing automation tools. Be ready to provide examples of successful campaigns you've led, focusing on how you used data insights to drive personalisation and relevance in your messaging.
✨Collaborate Across Teams
Emphasise your ability to work with cross-functional teams. Prepare to discuss how you’ve previously collaborated with departments like Marketing, IT, and Analytics to create a seamless customer experience, and be ready to share specific examples.
✨Demonstrate Strategic Thinking
Prepare to discuss your strategic approach to campaign planning and execution. Be ready to explain how you prioritise tasks, manage workloads, and forecast budgets, showcasing your commercial mindset and problem-solving skills.
