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For Companies At a Glance
- Tasks: Lead CRM campaigns and collaborate with teams to deliver impactful brand communications.
- Company: Join Harrods, a luxury department store known for its inspiring shopping experiences.
- Benefits: Enjoy flexible working, 25 days holiday, birthday off, and up to 33% in-store discount.
- Why this job: Make a real impact in a fast-paced environment while developing your career.
- Qualifications: Experience in CRM channels and strong communication skills are essential.
- Other info: Embrace a diverse culture where your unique strengths can shine.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a CRM Executive to support the CRM Manager and work alongside other CRM Executives on Brand communications at Harrods. These communications will be delivered via email, direct mail, SMS or push notifications and will deliver against both customer and business requirements in a fast-paced environment.
As the CRM Executive you will lead of responding to briefs with the wider teams (Marketing, Creative etc), ensuring the plan is delivered on time and reported on, and commercial targets are top of mind. The role will also see you take full ownership of the assigned CRM campaigns, to deliver on the current channel roadmap as well as support the Manager in the development of new campaigns.
Job Responsibilities include:
- Support the definition of the customer targeting for each campaign & communication according to their objectives and building the targeting in ESP for higher tier campaigns.
- Own the email AB testing plan and work with the Partnerships team to identify opportunities to optimise campaigns.
- Actively use reporting, analysis and insight to develop and optimise Brand campaigns.
- Work with other stakeholders to continuously improve campaign segmentation and flows to work for the business needs.
- Responsible for the execution and troubleshooting of the Direct Mail channel, including Magazine and branded postal communications, ensuring timely delivery and brand consistency.
About You
The ideal candidate must be adaptable to change, take initiative, very skilled in multi-tasking and excellent communicator as the role involves working with various teams in the business from Marketing to Creative, Insights, IT, Loyalty and Partnerships. It is important that you have previous experience in supporting with a strategy for one or more CRM Channels (Email, SMS, Push or Direct Mail) as well as campaign execution and segmentation.
Good understanding of ESPs and Google Analytics - Experience with Emarsys or similar ESP is essential. Understand email best practices and GDPR - be an expert within the team. Experience in project managing/highly organised to manage a busy calendar. Clear Communication both written and verbal. Ability to work under pressure with quick turnaround times.
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants), and a season ticket loan.
Uniquely You
Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods.
Additional Information
Time Type: Permanent
Department: CRM
CRM Executive in London employer: Harrods Careers
Contact Detail:
Harrods Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Harrods or similar companies. A friendly chat can open doors and give you insights that might just help you land that CRM Executive role.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether it's at a networking event or an interview, be ready to discuss your experience with CRM channels. Highlight your knowledge of ESPs and how you've optimised campaigns in the past.
✨Tip Number 3
Be proactive! If you see a job opening on our website, don’t just apply—follow up! A quick email expressing your enthusiasm can set you apart from other candidates. We love seeing candidates who take initiative!
✨Tip Number 4
Prepare for the unexpected! In a fast-paced environment like Harrods, adaptability is key. Think about examples from your past where you’ve successfully managed multiple tasks or adapted to changes quickly, and be ready to share them during interviews.
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your experience with CRM channels like email, SMS, and direct mail, and show us how you can contribute to our brand communications.
Show Off Your Skills: Don’t hold back on showcasing your skills in project management and communication. We want to see how you’ve successfully managed campaigns and collaborated with different teams in the past.
Be Data-Driven: Since this role involves a lot of reporting and analysis, mention any experience you have with tools like Google Analytics or ESPs. Show us how you've used data to optimise campaigns and achieve results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join the Harrods team!
How to prepare for a job interview at Harrods Careers
✨Know Your CRM Channels
Make sure you brush up on your knowledge of CRM channels like email, SMS, and direct mail. Be ready to discuss your previous experience with these channels and how you've successfully executed campaigns in the past. This will show that you understand the role and can hit the ground running.
✨Showcase Your Analytical Skills
Since the role involves using reporting and analysis to optimise campaigns, be prepared to talk about how you've used data in your previous roles. Bring examples of how you've improved campaign performance through insights and what tools you used, like Google Analytics or Emarsys.
✨Demonstrate Your Project Management Skills
The ability to juggle multiple tasks is key for this position. Share specific examples of how you've managed busy calendars and tight deadlines in the past. Highlight any project management tools you’ve used to keep everything organised and on track.
✨Communicate Clearly and Confidently
As you'll be working with various teams, strong communication skills are a must. Practice articulating your thoughts clearly and confidently. You might even want to prepare a few questions to ask during the interview to demonstrate your engagement and interest in the role.
