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For Companies At a Glance
- Tasks: Lead CRM campaigns and collaborate with teams to deliver impactful brand communications.
- Company: Join Harrods, a luxury department store known for its inspiring shopping experiences.
- Benefits: Enjoy flexible working, 25 days holiday, birthday off, and up to 33% in-store discount.
- Why this job: Make a real impact in a fast-paced environment while developing your career in CRM.
- Qualifications: Experience in CRM channels and strong communication skills are essential.
- Other info: Embrace a diverse culture where your unique strengths can shine.
The predicted salary is between 30000 - 42000 £ per year.
We are looking for a CRM Executive to support the CRM Manager and work alongside other CRM Executives on Brand communications at Harrods. These communications will be delivered via email, direct mail, SMS or push notifications and will deliver against both customer and business requirements in a fast-paced environment.
As the CRM Executive you will lead responding to briefs with the wider teams (Marketing, Creative etc), ensuring the plan is delivered on time and reported on, and commercial targets are top of mind. The role will also see you take full ownership of the assigned CRM campaigns, to deliver on the current channel roadmap as well as support the Manager in the development of new campaigns.
Job Responsibilities include:
- Support the definition of the customer targeting for each campaign & communication according to their objectives and building the targeting in ESP for higher tier campaigns.
- Own the email AB testing plan and work with the Partnerships team to identify opportunities to optimise campaigns.
- Actively use reporting, analysis and insight to develop and optimise Brand campaigns.
- Work with other stakeholders to continuously improve campaign segmentation and flows to work for the business needs.
- Responsible for the execution and troubleshooting of the Direct Mail channel, including Magazine and branded postal communications, ensuring timely delivery and brand consistency.
About You
The ideal candidate must be adaptable to change, take initiative, be very skilled in multi-tasking and an excellent communicator as the role involves working with various teams in the business from Marketing to Creative, Insights, IT, Loyalty and Partnerships. It is important that you have previous experience in supporting with a strategy for one or more CRM Channels (Email, SMS, Push or Direct Mail) as well as campaign execution and segmentation.
Good understanding of ESPs and Google Analytics - Experience with Emarsys or similar ESP is essential. Understand email best practices and GDPR - be an expert within the team. Experience in project managing/highly organised to manage a busy calendar. Clear communication both written and verbal. Ability to work under pressure with quick turnaround times.
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants), and a season ticket loan.
Uniquely You
Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods.
Additional Information
Time Type: Permanent Department: CRM (Francesca Albani)
CRM Executive employer: Harrods Careers
Contact Detail:
Harrods Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get to know the company inside out! Research Harrods, its values, and its CRM strategies. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they relate to the role. We want to see your problem-solving skills and how you handle pressure!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Harrods family!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your experience with CRM channels like email and SMS, and show how you can support our team in delivering top-notch campaigns.
Show Off Your Skills: Don’t hold back on showcasing your skills in project management and communication. We want to see how you can juggle multiple tasks and keep everything running smoothly, especially in a fast-paced environment like ours.
Be Data-Driven: Since the role involves using reporting and analysis, mention any experience you have with tools like Google Analytics or ESPs. Show us how you’ve used data to optimise campaigns in the past – we love a numbers-savvy candidate!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the Harrods family!
How to prepare for a job interview at Harrods Careers
✨Know Your CRM Channels
Make sure you brush up on your knowledge of CRM channels like email, SMS, and direct mail. Be ready to discuss your previous experience with these channels and how you've successfully executed campaigns in the past. This will show that you understand the role and can hit the ground running.
✨Showcase Your Analytical Skills
Since the role involves using reporting and analysis to optimise campaigns, be prepared to talk about how you've used data in your previous roles. Bring examples of how you've improved campaign performance through insights and analytics, especially if you've worked with tools like Google Analytics or Emarsys.
✨Demonstrate Your Communication Skills
As a CRM Executive, you'll need to communicate effectively with various teams. Practice articulating your thoughts clearly and concisely. You might even want to prepare a few examples of how you've collaborated with different departments to achieve campaign goals.
✨Be Ready for Quick Turnarounds
This role is in a fast-paced environment, so be prepared to discuss how you've managed tight deadlines in the past. Share specific instances where you successfully juggled multiple tasks and delivered results under pressure, showcasing your organisational skills and adaptability.
