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- Tasks: Lead exciting e-marketing campaigns in Gardening and Sport to boost customer loyalty and engagement.
- Company: Join Harrod UK Ltd, a dynamic company focused on innovative marketing strategies.
- Benefits: Enjoy a creative work environment with opportunities for growth and skill development.
- Why this job: Be part of a team that values creativity and data-driven decisions while making a real impact.
- Qualifications: Experience in digital marketing, strong organizational skills, and a knack for analytics are essential.
- Other info: Stay updated with the latest email marketing trends and best practices.
The predicted salary is between 36000 - 60000 £ per year.
Purpose
Responsible for planning, developing and executing e-marketing campaigns in both the Gardening and Sport markets to drive customer retention, reactivation and lifetime value. Also to manage and co-ordinate events and catalogue production.
Job Description
- Manage the day-to-day running of our Email marketing strategy including owning the email marketing calendar for our newsletter and the set up/maintenance of automated customer journeys within Dotdigital, identifying opportunities to regularly optimise performance to drive KPIs (loyalty, engagement, reactivation).
- Planning and shaping exciting customer journeys and communication strategies based on customer insight and behaviour, developing customer segmentations to ensure we are continuously optimising.
- Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
- Create testing plan to ensure continual test and learn with A/B experiments to drive email KPIs (open rate, click rate, purchase) at customer segment level to ensure we are continuously optimising.
- Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands’ tone of voice guidelines.
- Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
- Own weekly and monthly email and customer segment performance reviews, interpreting data and insights to generate learnings for future activity.
- Support the growth of customer retention, driving improvements across key metrics such as repeat customer rate and customer lifetime value.
- Stay up to date with email marketing best practices, industry trends, and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance and maximise results.
- Event & exhibition management and co-ordination
- Planning and co-ordinating all DM and online brochures, including product selection, pagination planning, creative stages and final print.
Person Specification
- A proven background in briefing, executing, measuring and optimising email or digital marketing campaigns
- Strong organisational skills – able to plan and allocate resource for multiple campaigns and projects of varying complexity
- Analytical, numerate and results orientated with good commercial judgement and KPI understanding
- Strong hands-on experience using Dotdigital (or similar ESP systems)
- Customer focussed with a proven track record of considering customer segments and insight and applying this knowledge to marketing campaigns
- Strong interpersonal and communication skills at all levels
- Proven reporting skills and experience using reporting tools and Excel
- Ability to assess creative against commercial goals and campaign objectives
- Attention to detail is essential with good problem-solving skills
Harrod UK Ltd | Marketing Executive employer: Harrod UK Ltd
Contact Detail:
Harrod UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Harrod UK Ltd | Marketing Executive
✨Tip Number 1
Familiarize yourself with Dotdigital or similar email service provider systems. Since this role requires hands-on experience with these tools, understanding their functionalities will give you a significant edge during the interview.
✨Tip Number 2
Stay updated on the latest trends in email marketing and customer engagement strategies. Being knowledgeable about current best practices will demonstrate your commitment to the field and your ability to drive results.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimized email campaigns in the past. Highlighting your analytical skills and results-oriented mindset will show that you can effectively contribute to our marketing efforts.
✨Tip Number 4
Practice articulating your understanding of customer segmentation and how it impacts marketing strategies. This knowledge is crucial for the role, and being able to communicate it clearly will set you apart from other candidates.
We think you need these skills to ace Harrod UK Ltd | Marketing Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Marketing Executive position at Harrod UK Ltd. Understand the key responsibilities, such as managing email marketing strategies and optimizing customer journeys.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with email marketing campaigns, particularly any work with Dotdigital or similar platforms. Showcase specific examples of how you've driven KPIs like open rates and customer retention.
Showcase Analytical Skills: Demonstrate your analytical abilities by including examples of how you've used data to inform marketing decisions. Mention any tools you’ve used for reporting and how you’ve interpreted metrics to optimize campaigns.
Tailor Your Application: Customize your application materials to reflect the tone and style of Harrod UK Ltd. Use language that aligns with their brand voice and ensure your copywriting skills shine through in your application.
How to prepare for a job interview at Harrod UK Ltd
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your experience with email marketing strategies, particularly with tools like Dotdigital. Highlight specific campaigns you've managed, focusing on how you optimized performance metrics such as open rates and click-through rates.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to share examples of how you've used data to inform your marketing decisions. Discuss any A/B testing you've conducted and the insights gained from those experiments.
✨Emphasize Customer-Centric Approaches
Talk about how you have tailored marketing campaigns based on customer insights and behavior. Be specific about how you segment audiences and create personalized content that resonates with different customer groups.
✨Prepare for Event Management Questions
Since event coordination is part of the job, think of examples where you've successfully planned and executed events or marketing materials. Be ready to discuss your organizational skills and how you manage multiple projects simultaneously.
