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For Companies At a Glance
- Tasks: Lead our CRM strategy to boost customer loyalty and engagement through email marketing.
- Company: Join Harrod UK Ltd, a leader in horticultural and sports brands.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Make an impact by shaping customer journeys and optimizing campaigns for real results.
- Qualifications: Experience in digital marketing, especially with email campaigns and data analysis is essential.
- Other info: Collaborate with a passionate team and contribute to exciting marketing initiatives.
The predicted salary is between 28800 - 43200 £ per year.
Purpose
Own the strategy for driving customer retention, reactivation and lifetime value. Responsible for planning and developing multi-channel CRM strategy including implementing and optimising campaign execution and segmentations across Harrod Horticultural and Harrod Sport brands.
Job Description
- Manage the day-to-day running of our Email marketing strategy including owning the email marketing calendar for our newsletter and the set up/ maintenance of automated customer journeys within Dotdigital, identifying opportunities to regularly optimise performance to drive KPIs (loyalty, engagement, reactivation).
- Planning and shaping exciting customer journeys and communication strategies based on customer insight and behaviour.
- Improve relevancy/personalisation of all email through different content or appropriate customer segmentation and targeting including the use of preference centres.
- Create testing plan to ensure continual test and learn with A/B experiments to drive email KPIs (open rate, click rate, purchase) at customer segment level to ensure we are continuously optimising.
- Develop initiatives to ensure we are maximising data capture of potential customers (including the set-up of new pop-ups or data capture points across channels) and driving engagement and conversion from these sign ups.
- Collaborate with the Social Media & Communications Executive to align with broader marketing messaging and content, and manage the build and scheduling of all campaign emails. Including elements of copywriting and visual assets.
- Own weekly and monthly email and customer segment performance reviews, interpreting data and insights to generate learnings for future activity.
- Support the growth of customer retention, driving improvements across key metrics such as repeat customer rate and customer lifetime value.
- Planning and co-ordinating all DM and online brochures, including product selection, pagination planning, creative stages and final print.
- Event & exhibition management and co-ordination, delivering on customer retention opportunities.
Person Specification
- A proven background in briefing, executing, measuring and optimising email or digital marketing campaigns
- Strong organisational skills – able to plan and allocate resource for multiple campaigns and projects of varying complexity
- Analytical, numerate and results orientated with good commercial judgement and KPI understanding
- Strong hands-on experience using Dotdigital (or similar ESP systems)
- Customer focussed with a proven track record of considering customer segments and insight and applying this knowledge to marketing campaigns
- Strong interpersonal and communication skills with the ability to work as part of a team and with senior stakeholders
- Proven reporting skills and experience using reporting tools and Excel
- Ability to assess creative against commercial goals and campaign objectives
- Attention to detail is essential with good problem-solving skills
Harrod UK Ltd | CRM Marketing Executive employer: Harrod UK Ltd
Contact Detail:
Harrod UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Harrod UK Ltd | CRM Marketing Executive
✨Tip Number 1
Familiarize yourself with Dotdigital, as it's a key tool for this role. Consider taking online courses or tutorials to enhance your skills in using this platform effectively.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific KPIs and results you've achieved.
✨Tip Number 3
Highlight your experience with customer segmentation and personalization strategies. Think of creative ways you've improved engagement through targeted campaigns.
✨Tip Number 4
Prepare to discuss your project management skills. Be ready to share how you've successfully coordinated multiple campaigns simultaneously while meeting deadlines.
We think you need these skills to ace Harrod UK Ltd | CRM Marketing Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the CRM Marketing Executive position at Harrod UK Ltd. Understand the key responsibilities and required skills, especially around email marketing strategy and customer retention.
Tailor Your CV: Customize your CV to highlight relevant experience in email marketing, campaign management, and customer segmentation. Use specific examples that demonstrate your ability to drive customer engagement and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM marketing and your understanding of the importance of customer insights. Mention any experience with Dotdigital or similar systems, and how you can contribute to the company's goals.
Highlight Analytical Skills: Emphasize your analytical abilities in your application. Provide examples of how you've used data to optimize marketing campaigns and improve KPIs like open rates and customer lifetime value.
How to prepare for a job interview at Harrod UK Ltd
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your experience with email marketing strategies, particularly in using platforms like Dotdigital. Highlight specific campaigns you've managed, focusing on how you optimized performance and drove key metrics such as open rates and customer engagement.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to share examples of how you've used data to inform your marketing decisions. Discuss any A/B testing you've conducted and the insights gained from those experiments.
✨Emphasize Customer-Centric Strategies
Talk about how you have tailored marketing campaigns based on customer insights and behavior. Be specific about how you've improved personalization and segmentation in your previous roles to enhance customer retention and lifetime value.
✨Prepare for Collaboration Questions
As the role involves working closely with other teams, be ready to discuss your experience collaborating with different departments, such as social media or creative teams. Share examples of how you aligned messaging and content across channels to achieve common goals.
