Job Title: Head of Brand
Salary: £Executive Level Package
Location: England
Reference: J79397
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One of the UK’s most progressive printing group embarking on further expansion is looking for a brand superstar to head up its marketing team. This is a truly exciting time to join a business in a newly created role.
This is a critical senior brand management role responsible for ensuring not only the organisation’s products and service, but also its mission, values, culture are consistently communicated to all target audiences, so as to capture their attention and win their hearts.
The Head of Brand will develop the brand strategy, plan and launch new initiatives, lead communication development and support the steering of categories in collaboration with Commercial Excellence.
What You’ll Be Doing
Define brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short and long term;
Establish operational processes that ensure effective governance and compliance with brand standards across all media, collaterals and platforms touch points;
Work with cross-functional teams to establish and articulate our brand promise, and ensure that all products, services, and communications consistently reflect that promise;
Setup and monitor business performance goals to drive brand awareness and intended perception;
Collaborate with cross-functional teams to drive, strengthen, and amplify brand awareness to all audiences, including customers, employees and shareholders
Own and drive planning and execution of brand communication processes, campaigns, programs and channels including social media, public relations, internal communications and advertising;
Observe and analyse market trends, competitors and consumer insights;
Support marketing tactics, product development, pricing and development of new business opportunities;
Define team structure, roles, responsibilities and success metrics of the brand team;
What we are looking for:
Experience in a similar role with a degree in business, advertising and marketing or brand management;
Proven people and team management and development experience;
Highly motivated self-starter with the hunger to achieve goals productively, relentlessly and creatively
Analytical and structured individual, with strong ability in organising information and driving development and execution of action plans;
Highly meticulous; enjoys looking into details in pursuit of perfection
A strong team player with an ability to develop effective working relationships across the organisation, as well as externally;
A captivating and creative storyteller
Excellent communication skills to devise and articulate messages and thoughts in a clear and concise manner;
Multitasker who thrives in a fast paced, high pressure environment
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