At a Glance
- Tasks: Lead sales and marketing strategies to boost company growth and client engagement.
- Company: Join a leading commercial printer in the Midlands, known for innovation and quality.
- Benefits: Enjoy a highly attractive salary, equity options, and a dynamic work environment.
- Why this job: Be part of a creative team driving impactful marketing campaigns in a modern setting.
- Qualifications: Proven sales experience in commercial printing with a strong track record of success.
- Other info: This is a board-level role requiring strategic thinking and excellent presentation skills.
The predicted salary is between 43200 - 72000 £ per year.
This leading commercial printer in the Midlands is actively recruiting for a key role within the company. This innovative enterprise seeks a Sales & Marketing Director to elevate their market presence by implementing social media and marketing strategies, and increasing revenue through creative sales techniques. The company has invested heavily in modern, state-of-the-art machinery to stay at the forefront of innovation. Their goal is to ensure every print job is not just good, but brilliant.
To achieve this, staff must possess extensive knowledge of paper types, suitable stocks that reflect positively on clients' brands, and cost-effective methods to ensure quality and competitive pricing. The new team member should also understand which special finishing techniques add value to production. While rooted in the pre-digital age, the company now embraces multiple channels to promote its services, which is where your sales and marketing skills come into play.
They are looking for someone capable of developing and executing fully integrated, multi-channel strategic marketing and promotional campaigns. You will promote the company’s in-house print capabilities and print management services, identify new sales channels and verticals, and drive overall growth and margins. This is a board-level position requiring the ability to prepare and present detailed reports and a good understanding of wider business operations.
Duties include:
- Market the company’s services through targeted campaigns to grow the client base.
- Increase social media activity and online presence.
- Identify new business opportunities and present the company’s services.
- Understand client requirements and prepare project proposals with suitable materials and detailed estimates.
- Promote services at trade fairs and collaborate with the creative team on stand design.
- Research industry trends and competitors.
Our client considers experienced salespeople at all levels, provided they have a proven record as a hunter and converter of business across various market segments within the commercial printing industry.
Director of Sales & Marketing- Commercial Printing Company employer: Harrison Scott Associates
Contact Detail:
Harrison Scott Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales & Marketing- Commercial Printing Company
✨Tip Number 1
Network with professionals in the commercial printing industry. Attend industry events, trade fairs, and local meetups to connect with potential colleagues and clients. Building relationships can give you insights into the company culture and help you stand out.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and social media strategies specific to the printing sector. Being knowledgeable about how these tools can enhance sales and marketing efforts will demonstrate your proactive approach to the role.
✨Tip Number 3
Prepare to discuss your previous successes in increasing revenue and market presence. Have specific examples ready that showcase your ability to implement effective sales techniques and marketing campaigns, as this will be crucial in interviews.
✨Tip Number 4
Research the company’s current market position and their competitors. Understanding their strengths and weaknesses will allow you to propose tailored strategies during your discussions, showing that you are genuinely interested in contributing to their growth.
We think you need these skills to ace Director of Sales & Marketing- Commercial Printing Company
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly within the commercial printing industry. Use specific examples of successful campaigns or projects you've led to demonstrate your capabilities.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the company's goals and how your skills can help achieve them. Mention your experience with multi-channel marketing strategies and your ability to drive growth and margins.
Showcase Industry Knowledge: In your application, emphasise your knowledge of paper types, finishing techniques, and market trends. This will show that you are not only experienced but also well-informed about the commercial printing sector.
Prepare for Interviews: If selected for an interview, be ready to discuss your previous successes in detail. Prepare to present ideas on how you would increase the company's market presence and client base through innovative sales techniques.
How to prepare for a job interview at Harrison Scott Associates
✨Know Your Industry Inside Out
Make sure you have a solid understanding of the commercial printing industry, including current trends, key players, and innovative technologies. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Prepare for Scenario-Based Questions
Expect to be asked about specific situations you've faced in previous roles. Prepare examples that showcase your ability to develop and execute marketing strategies, identify new business opportunities, and drive sales growth. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Creative Side
As a Director of Sales & Marketing, creativity is key. Be ready to discuss innovative marketing campaigns you've led or ideas you have for promoting the company's services. Highlight how you can leverage social media and other channels to enhance the company's market presence.
✨Demonstrate Leadership Skills
This is a board-level position, so it's crucial to convey your leadership abilities. Discuss your experience in managing teams, preparing reports, and collaborating with other departments. Show that you can inspire and guide others towards achieving the company's goals.