At a Glance
- Tasks: Drive product marketing strategies and enhance customer experience in the inkjet printer sector.
- Company: Leading print equipment manufacturer known for eco-friendly solutions and excellent customer service.
- Benefits: Competitive salary up to £45k, company car, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities for travel and collaboration across teams.
- Why this job: Join a dynamic team and make a real impact on innovative product launches.
- Qualifications: Experience in marketing within the print equipment sector and strong communication skills.
The predicted salary is between 60000 - 75000 £ per year.
A world leading print equipment manufacturer that has developed a global reputation for its products and customer service within the hi‑speed, eco‑friendly inkjet print solutions sector is looking for an experienced Product Marketing Manager. The role is predominantly office based in the Northern Home Counties, with occasional travel to major UK customer sites. No involvement in product development is required; as a sales‑growth product marketing manager you will need to understand the equipment and market that the company operates in.
The position will contribute to the marketing department’s activities in business development, identifying new features and benefits that appeal to the market. The successful candidate will join a dynamic, fast‑paced environment and work with cross‑functional teams to design, build and roll out products that deliver the company’s vision and strategy.
Responsibilities- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
- Create buy‑in for the product vision both internally and with key external partners.
- Develop product pricing and positioning strategies.
- Translate product strategy into detailed requirements and prototypes.
- Scope and prioritise activities based on business and customer impact.
- Work closely with engineering teams to deliver with quick time‑to‑market and optimal resources.
- Drive product launches, including working with public relations, executives and other product management team members.
- Evaluate promotional plans to ensure they are consistent with product‑line strategy and that the message is effectively conveyed.
- Act as a product evangelist to build awareness and understanding.
- Represent the company by visiting customers to solicit feedback on company products and services.
- Proven work experience in marketing within the general print equipment sector – if not inkjet equipment, high‑volume production inkjet print equipment knowledge is advantageous.
- Proven ability to develop marketing strategies and communicate recommendations to executive management.
- Strong problem‑solving skills and willingness to roll up one’s sleeves to get the job done.
- Skilled at working effectively with cross‑functional teams in a matrix organisation.
- Excellent written and verbal communication skills.
Product Marketing Manager: Inkjet Printers - UK Wide - Up to £45k pa plus car. in Cardiff employer: Harrison Scott Associates
As a leading recruitment company in the print, packaging, and paper sectors, we pride ourselves on fostering a dynamic work culture that prioritises employee growth and development. Our hands-on approach allows team members to engage directly with clients and projects, providing unique opportunities for career advancement, including potential progression to general manager roles within just a few years. With a commitment to supporting our employees' ambitions and a collaborative environment, we are an excellent employer for those seeking meaningful and rewarding careers in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager: Inkjet Printers - UK Wide - Up to £45k pa plus car. in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harrison Scott Associates and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harrison Scott Associates are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harrison Scott Associates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harrison Scott Associates. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager: Inkjet Printers - UK Wide - Up to £45k pa plus car. in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harrison Scott Associates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harrison Scott Associates:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harrison Scott Associates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harrison Scott Associates
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harrison Scott Associates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harrison Scott Associates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
