At a Glance
- Tasks: Drive new business growth and build client relationships in the outdoor media sector.
- Company: Leading media business at the intersection of data, technology, and advertising.
- Benefits: Competitive salary, bonuses, and opportunities for career development.
- Other info: Collaborative culture with significant exposure to senior leadership.
- Why this job: Shape future growth and make a visible impact in a dynamic environment.
- Qualifications: Proven experience in business development and strong relationship-building skills.
The predicted salary is between 60000 - 80000 £ per year.
An exciting opportunity has arisen for an experienced Business Development Director to join a market-leading specialist media business operating at the intersection of data, technology and Out of Home advertising. This role is focused on driving new business growth through the acquisition of direct client relationships, helping brands unlock greater value from their OOH investment through data-driven planning, audience intelligence and innovative campaign strategies.
We’re looking for a commercially driven and consultative sales professional who thrives on opening doors, creating opportunities and building long-term client partnerships. This is a high-profile role with significant visibility across senior leadership and a genuine opportunity to shape future growth.
The Role
As Business Development Director, you will be responsible for identifying, engaging and converting new direct client opportunities across a broad range of sectors and categories. Working closely with senior stakeholders, you will manage the full sales cycle, from prospect identification and outreach through to qualification, relationship development and conversion. You’ll leverage market intelligence, audience insights and data-led storytelling to create compelling reasons for brands to engage, positioning the business as a strategic partner capable of delivering measurable marketing outcomes.
Key Responsibilities
- Develop and execute a structured new business strategy aligned to growth objectives
- Build and manage a robust pipeline of qualified direct client opportunities
- Identify and engage senior marketing, media and commercial decision‑makers
- Create tailored prospecting and engagement plans for target accounts
- Research client business priorities, media strategies and growth opportunities
- Develop compelling, insight-led outreach programmes that drive engagement
- Position the business’s capabilities in a commercially relevant and compelling way
- Secure and facilitate meetings with prospective clients and senior stakeholders
- Work closely with leadership teams to convert opportunities into long-term partnerships
- Contribute to the ongoing development of the new business proposition
- Maintain a strong understanding of market trends, competitor activity and emerging opportunities
- Manage pipeline forecasting, reporting and CRM activity effectively
- Act as a brand ambassador within the media and marketing community
About You
- Proven track record in business development, sales or commercial leadership within media, advertising, marketing services or a related sector
- Strong experience developing and converting new business opportunities
- Skilled at engaging senior decision-makers and building lasting relationships
- Commercially astute with excellent negotiation and influencing skills
- Highly consultative approach to selling complex solutions
- Strong presentation, communication and storytelling abilities
- Self‑motivated, proactive and comfortable operating autonomously
- Experience managing pipelines, forecasting and CRM systems
- Passion for media, marketing, audience insights and innovation
Why Apply?
- Opportunity to play a pivotal role in the growth of an ambitious and highly respected specialist business
- Work at the forefront of data-driven media planning and audience intelligence
- Significant exposure to senior leadership and strategic decision-making
- Entrepreneurial and collaborative culture with genuine autonomy
- Access to a broad ecosystem of marketing and communications expertise
- Opportunity to shape new business strategy and make a visible commercial impact
- Strong career development prospects within a growing organisation
This role is ideal for a commercially ambitious business development professional who enjoys creating opportunities, building relationships and driving growth within a fast-moving media environment.
Business Development Director - Outdoor Media Specialist in London employer: Harrison Dear Sales
Join a dynamic and innovative media business in London, where you will have the opportunity to drive significant growth and shape the future of Out of Home advertising. With a collaborative culture that values entrepreneurial spirit, you will enjoy access to extensive marketing expertise and strong career development prospects, all while working closely with senior leadership to make a tangible impact in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Director - Outdoor Media Specialist in London
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We think you need these skills to ace Business Development Director - Outdoor Media Specialist in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Harrison Dear Sales, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Harrison Dear Sales
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Harrison Dear Sales’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
