Business Development Director - Outdoor Media Specialist

An exciting opportunity has arisen for an experienced Business Development Director to join a market-leading specialist media business operating at the intersection of data, technology and Out of Home advertising. This role is focused on driving new business growth through the acquisition of direct client relationships, helping brands unlock greater value from their OOH investment through data-driven planning, audience intelligence and innovative campaign strategies.

We’re looking for a commercially driven and consultative sales professional who thrives on opening doors, creating opportunities and building long-term client partnerships. This is a high-profile role with significant visibility across senior leadership and a genuine opportunity to shape future growth.

The Role

As Business Development Director, you will be responsible for identifying, engaging and converting new direct client opportunities across a broad range of sectors and categories. Working closely with senior stakeholders, you will manage the full sales cycle, from prospect identification and outreach through to qualification, relationship development and conversion. You’ll leverage market intelligence, audience insights and data-led storytelling to create compelling reasons for brands to engage, positioning the business as a strategic partner capable of delivering measurable marketing outcomes.

Key Responsibilities

• Develop and execute a structured new business strategy aligned to growth objectives
• Build and manage a robust pipeline of qualified direct client opportunities
• Identify and engage senior marketing, media and commercial decision‑makers
• Create tailored prospecting and engagement plans for target accounts
• Research client business priorities, media strategies and growth opportunities
• Develop compelling, insight-led outreach programmes that drive engagement
• Position the business’s capabilities in a commercially relevant and compelling way
• Secure and facilitate meetings with prospective clients and senior stakeholders
• Work closely with leadership teams to convert opportunities into long-term partnerships
• Contribute to the ongoing development of the new business proposition
• Maintain a strong understanding of market trends, competitor activity and emerging opportunities
• Manage pipeline forecasting, reporting and CRM activity effectively
• Act as a brand ambassador within the media and marketing community

About You

• Proven track record in business development, sales or commercial leadership within media, advertising, marketing services or a related sector
• Strong experience developing and converting new business opportunities
• Skilled at engaging senior decision-makers and building lasting relationships
• Commercially astute with excellent negotiation and influencing skills
• Highly consultative approach to selling complex solutions
• Strong presentation, communication and storytelling abilities
• Self‑motivated, proactive and comfortable operating autonomously
• Experience managing pipelines, forecasting and CRM systems
• Passion for media, marketing, audience insights and innovation

Why Apply?

• Opportunity to play a pivotal role in the growth of an ambitious and highly respected specialist business
• Work at the forefront of data-driven media planning and audience intelligence
• Significant exposure to senior leadership and strategic decision-making
• Entrepreneurial and collaborative culture with genuine autonomy
• Access to a broad ecosystem of marketing and communications expertise
• Opportunity to shape new business strategy and make a visible commercial impact
• Strong career development prospects within a growing organisation

This role is ideal for a commercially ambitious business development professional who enjoys creating opportunities, building relationships and driving growth within a fast-moving media environment.