At a Glance
- Tasks: Lead exciting legacy fundraising campaigns across multiple channels to inspire giving.
- Company: Join a fantastic charity committed to making a difference.
- Benefits: Competitive salary, hybrid working, and a supportive team environment.
- Other info: Opportunity for growth in a collaborative and inclusive workplace.
- Why this job: Make a real impact by helping others consider leaving gifts in their Wills.
- Qualifications: Experience in integrated fundraising campaigns and strong project management skills.
The predicted salary is between 41500 - 41500 £ per year.
Harris Hill are delighted to be working with a fantastic charity to recruit for a
Senior Legacy Acquisition Officer .
This is an exciting new role created as part of a significant investment in legacy fundraising.
You will play a key role in delivering a new, integrated legacy acquisition campaign designed to grow the number of supporters considering leaving a gift in their Will, while also increasing broader consideration of giving.
As a Senior Legacy Acquisition Officer, you will lead the delivery, monitoring and continuous improvement of a new integrated legacy acquisition campaign.
You will manage activity end to end, from initial briefing and campaign launch through to testing, optimisation and evaluation, working closely with internal teams and external agencies.
Key responsibilities will include
- Delivering an integrated legacy acquisition campaign across TV, digital, radio, print and other channels.
- Managing campaigns from briefing and launch through to ongoing review, testing and optimisation.
- Developing and delivering annual test plans to improve campaign performance.
- Managing campaign budgets, timelines and quality standards.
- Growing the number of quality legacy hand raisers year-on-year and meeting agreed acquisition and cost-per-hand-raiser targets.
- Supporting increased consideration of leaving a gift in a Will and broader consideration of giving.
- Ensuring legacy acquisition activity integrates effectively with wider brand, fundraising and supporter engagement activity.
- Developing an excellent supporter and enquirer journey, ensuring a supporter first approach throughout.
- Producing regular performance updates and quarterly impact reports for senior leadership.
- Working collaboratively with legacy, stewardship, supporter engagement, brand and supporter care colleagues.
- Ensuring legacy messaging and supporter journeys align with wider brand positioning and fundraising propositions.
You will have
- Proven experience delivering integrated fundraising or marketing campaigns across multiple channels, including TV.
- Strong project management skills and experience managing campaigns end-to-end.
- A good understanding of fundraising and acquisition principles, including KPIs, testing and optimisation.
- Experience working with external agencies, such as creative, media and/or telemarketing suppliers.
- Strong organisational and administrative skills, with confidence managing campaign activity and data.
- Experience using data and insight to monitor performance, identify opportunities and improve results.
- Excellent communication skills, with the ability to brief agencies and collaborate effectively with internal teams.
- Experience developing compelling, audience-led creative or campaign communications.
- Experience developing and implementing campaign test plans and working against clear hypotheses.
- Confidence producing campaign reports and presenting recommendations to senior stakeholders.
- An understanding of the importance of tone, trust and supporter experience within legacy fundraising.
- A positive, collaborative approach and the ability to turn strategy into well-run, effective campaigns.
- Experience of legacy fundraising, gifts in Wills or long-term supporter engagement would be advantageous, as would experience developing telemarketing scripts, FAQs and supporter materials, and using brand or consideration tracking to measure attitudinal change.
- Salary & Benefits
- Salary: £41,500 per annum
- Contract type: 12 months FTC, full time, 35 hrs a week
- Location: London, hybrid working, one day a week in the office
As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment.
We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
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Senior Legacy Acquisition Officer employer: HARRIS HILL
Harris Hill is an exceptional employer that values collaboration and inclusivity, making it a fantastic place for a Part-Time Administrator to thrive. With flexible working patterns and a commitment to employee growth, you will be part of a supportive team dedicated to impactful work in the charity sector. The vibrant office environment in Rugby, combined with opportunities for professional development, ensures that your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Legacy Acquisition Officer
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by HARRIS HILL.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like HARRIS HILL.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at HARRIS HILL.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at HARRIS HILL. Apply directly through us to stand out!
We think you need these skills to ace Senior Legacy Acquisition Officer
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of HARRIS HILL. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Senior Legacy Acquisition Officer, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at HARRIS HILL
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of HARRIS HILL. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
