Individual Giving Marketing Officer

Join a well-established charity team in London and play a key role in growing and nurturing individual donor support.

This is a fixed-term opportunity where you’ll immediately contribute to live campaigns, with the potential to move into a longer-term role.

You’ll use your marketing skills to strengthen donor relationships and drive income through targeted individual giving activity.

About the Role

You will support the planning, delivery, and optimisation of individual giving campaigns across direct mail, email, and digital channels over an initial 3-month contract, with possible temp-to-perm employment.

Working closely with fundraising and data teams, you’ll help ensure campaigns are insight-led, donor-focused, and aligned to income targets.

Your work will directly impact donor retention, acquisition, and overall supporter engagement.

Key Responsibilities

• Plan and deliver individual giving campaigns across mail, email, and digital channels to agreed timelines and budgets.
• Create and adapt compelling copy and content for fundraising appeals, newsletters, and supporter journeys.
• Coordinate campaign production, including briefing designers, liaising with external suppliers, and managing approvals.
• Set up and schedule email and digital campaigns, ensuring accurate segmentation and personalisation.
• Monitor campaign performance using data and analytics tools, producing clear reports and recommendations.
• Support donor stewardship activity, including tailored communications to improve retention and lifetime value.
• Maintain accurate campaign records and supporter information in relevant databases and tracking tools.
• Collaborate with internal stakeholders to ensure consistent messaging and alignment with wider fundraising activity.
• Key Requirements
• Experience in individual giving or direct marketing within a charity or similar fundraising environment.
• Proven track record in planning and delivering multi-channel campaigns (mail, email, digital) to drive response and income.
• Strong copywriting and content creation skills, with the ability to adapt tone and messaging for different audiences.
• Confident using data to segment audiences, inform campaign decisions, and interpret results.
• Proficiency with email marketing platforms and basic digital marketing tools.
• Excellent organisational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Strong attention to detail and accuracy in campaign setup, testing, and reporting.
• Ability to work collaboratively in a small team and communicate clearly with stakeholders and suppliers.

Desirable Skills

• Experience in donor relationship management and supporter journeys within a fundraising context.
• Familiarity with CRM or fundraising databases for managing supporter data and campaign selections.
• Understanding of A/B testing and optimisation techniques for direct marketing campaigns.
• Knowledge of charity fundraising regulations and best practice in donor communications.
• Experience producing insight-driven campaign dashboards or visual reports.

Qualifications

• Degree or equivalent experience in marketing, communications, fundraising, or a related discipline.
• Professional qualification in marketing (e. g. CIM or similar) is desirable but not essential.
• Evidence of ongoing professional development in digital or direct marketing is advantageous.

If you’re ready to make an immediate impact in individual giving and keen on a 3-month contract with potential to go temp-to-perm, we’d like to hear from you.

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