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- Tasks: Lead the charity's cash giving programme and enhance supporter engagement.
- Company: Join a leading national charity focused on neurological research.
- Benefits: Enjoy a supportive team culture and opportunities for personal growth.
- Why this job: Make a real impact by building long-term relationships with donors.
- Qualifications: Experience in individual giving and legacy marketing is essential.
- Other info: Be part of a passionate team dedicated to making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Harris Hill is proud to be working with a leading national charity dedicated to advancing research into neurological conditions. We are supporting them in the search for a talented Individual Giving and Legacy Marketing Manager to join their passionate and growing team.
In this vital role, you will lead the development and delivery of the charity's cash giving programme, including two key postal campaigns and segmented e-newsletters designed to enhance supporter engagement and retention. You will focus on building meaningful, long-term relationships with donors, boosting lifetime value through reactivation, cross-sell opportunities, and uplift strategies. You will also play a central role in a major new acquisition programme, working alongside the Director of Fundraising to recruit around 4,000 new regular givers through private site face-to-face fundraising. Additionally, you will take the lead on the marketing and stewardship of the in-memory giving programme, ensuring a sensitive and impactful supporter journey.
To be considered for this role, you will need:
- Experience of working in individual giving in a charity including some experience of acquisition campaigns.
- Some experience of having worked on legacy marketing or collaborated with legacy marketing colleagues.
- Familiarity with developing stewardship approaches and supporter journeys that maximise supporter loyalty.
- Excellent interpersonal and verbal communication skills.
Individual Giving and Legacy Marketing Manager employer: HARRIS HILL
Contact Detail:
HARRIS HILL Recruiting Team
dominic.gilchrist@harrishill.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Individual Giving and Legacy Marketing Manager
✨Tip Number 1
Network with professionals in the charity sector, especially those involved in individual giving and legacy marketing. Attend relevant events or webinars to connect with potential colleagues and learn about best practices in donor engagement.
✨Tip Number 2
Familiarise yourself with the latest trends in fundraising and donor retention strategies. This knowledge will not only help you in interviews but also demonstrate your commitment to staying updated in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led or contributed to in the past. Highlight your role in enhancing supporter engagement and how you measured success, as this will resonate well with the hiring team.
✨Tip Number 4
Research the charity's mission and values thoroughly. Understanding their work in neurological conditions will allow you to tailor your conversations and show genuine passion for their cause during the interview process.
We think you need these skills to ace Individual Giving and Legacy Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and requirements for the Individual Giving and Legacy Marketing Manager position. Tailor your application to highlight relevant experience in individual giving and legacy marketing.
Craft a Compelling CV: Ensure your CV showcases your experience in charity fundraising, particularly in individual giving and acquisition campaigns. Use specific examples to demonstrate your success in building donor relationships and enhancing supporter engagement.
Write a Tailored Cover Letter: In your cover letter, express your passion for the charity's mission and how your skills align with their goals. Highlight your experience in developing stewardship approaches and your ability to create impactful supporter journeys.
Proofread Your Application: Before submitting, thoroughly proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in this role.
How to prepare for a job interview at HARRIS HILL
✨Know Your Audience
Research the charity's mission and values thoroughly. Understanding their focus on neurological conditions will help you tailor your responses and demonstrate genuine interest in their work.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in individual giving and legacy marketing. Be ready to discuss successful campaigns you've led and how they contributed to donor engagement.
✨Demonstrate Relationship Building Skills
Since this role focuses on building long-term relationships with donors, be prepared to discuss your strategies for enhancing supporter loyalty and retention. Share examples of how you've successfully engaged and retained donors in previous positions.
✨Ask Insightful Questions
Prepare thoughtful questions about the charity's current initiatives and future goals. This shows your enthusiasm for the role and helps you understand how you can contribute to their success.
