At a Glance
- Tasks: Lead impactful direct marketing campaigns and manage them from start to finish.
- Company: Join a well-established national charity making a difference.
- Benefits: Competitive salary, hybrid working, and a chance to shape fundraising efforts.
- Other info: Rolling recruitment process—apply early for the best chance!
- Why this job: Make a real impact by engaging with 50,000 supporters through creative campaigns.
- Qualifications: Experience in direct mail campaigns and strong project management skills.
The predicted salary is between 32861 - 32861 € per year.
Harris Hill is delighted to be working with a well-established national charity to recruit a Direct Marketing Manager. This is a fantastic opportunity for a direct marketing specialist with strong direct mail experience to take ownership of high-impact fundraising campaigns. The role is responsible for delivering at least five income-generating direct mail campaigns and appeals each year, reaching audiences of c.50,000 supporters per campaign. You’ll independently project manage activity end-to-end—from briefing and creative development through to print, fulfilment and post-campaign analysis—working closely with internal teams and external suppliers. This is a role suited to a confident ‘senior professional’ who can use their experience to shape plans, make informed decisions and continuously improve campaign performance.
This is a rolling recruitment process, with a closing date of 22nd May, however the hiring manager is reviewing applications and interviewing as they come in—so early application is strongly encouraged. £32,861 per annum | Hybrid working (3 days in the office, including Wednesdays) | Full-time, permanent
Key responsibilities- Lead and deliver integrated direct marketing campaigns, with full ownership of c.5+ direct mail appeals per year (c.50,000 audience per campaign)
- Manage end-to-end campaign delivery including briefing, copy development, print, data selections, fulfilment and supplier management
- Monitor, analyse and optimise campaign performance, using data and insight to improve response rates, income and ROI
- Develop and enhance supporter journeys across acquisition, retention, upgrade and reactivation
- Proven experience delivering direct mail-led campaigns end-to-end, with strong project ownership
- Confident working with data/CRM systems to select audiences, analyse results and inform future campaigns
- Strong organisational and stakeholder management skills, with experience managing budgets, timelines and suppliers
- A clear focus on income generation, with the ability to create compelling, audience-led campaign messaging
Please note: this role is not suited to candidates with a purely digital marketing background—direct mail experience is essential.
Apply to Hannah at Harris Hill on hannah.laking@harrishill.co.uk to learn more and get the full job pack.
As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
Direct Marketing Manager - Loyalty employer: HARRIS HILL
Harris Hill is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. As a well-established national charity, we provide our employees with meaningful opportunities to make a real impact through high-impact fundraising campaigns, while also fostering professional growth and development in a supportive hybrid working model. Join us to be part of a passionate team dedicated to making a difference in the community, with the added benefit of flexible working arrangements that promote work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Marketing Manager - Loyalty
✨Tip Number 1
Get your networking game on! Reach out to folks in the charity sector, especially those who have experience with direct marketing. You never know who might have a lead or can give you insider info about the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio of your past direct mail campaigns and be ready to discuss how you managed them from start to finish. This will demonstrate your project ownership and expertise.
✨Tip Number 3
Practice makes perfect! Get comfortable talking about data analysis and how you've used insights to improve campaign performance. This is key for the role, so make sure you can back up your claims with examples.
✨Tip Number 4
Don’t forget to apply through our website! Early applications are encouraged, so get your application in as soon as possible to stand out in the rolling recruitment process.
We think you need these skills to ace Direct Marketing Manager - Loyalty
Some tips for your application 🫡
Show Off Your Direct Mail Skills:Make sure to highlight your direct mail experience in your application. We want to see how you've successfully managed campaigns from start to finish, so don’t hold back on the details!
Be Data-Driven:Since this role involves analysing campaign performance, it’s crucial to mention your experience with data and CRM systems. We love candidates who can use insights to improve future campaigns, so share your successes!
Tailor Your Messaging:Craft your application to reflect the key responsibilities and skills mentioned in the job description. We’re looking for someone who can create compelling, audience-led messaging, so let that shine through in your writing.
Apply Early!:This is a rolling recruitment process, so don’t wait until the last minute! We encourage you to apply through our website as soon as possible to increase your chances of standing out.
How to prepare for a job interview at HARRIS HILL
✨Know Your Direct Mail Inside Out
Make sure you brush up on your direct mail experience before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you not only understand the process but can also deliver impactful campaigns.
✨Showcase Your Project Management Skills
Since this role involves end-to-end project management, prepare examples that highlight your organisational skills. Talk about how you've successfully managed timelines, budgets, and suppliers in past campaigns. This will demonstrate your ability to take ownership of projects.
✨Data is Your Best Friend
Familiarise yourself with data analysis and CRM systems. Be prepared to discuss how you've used data to inform your campaign decisions and improve performance. Highlight any specific metrics or insights that led to successful outcomes in your previous roles.
✨Craft Compelling Campaign Messaging
Think about how you can create audience-led messaging that resonates with supporters. Prepare to share examples of how you've tailored your messaging for different audiences in past campaigns. This will show your understanding of what drives engagement and income generation.
