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- Tasks: Lead impactful direct marketing campaigns and manage them from start to finish.
- Company: Join a well-established national charity making a difference.
- Benefits: Competitive salary, hybrid working, and a chance to shape fundraising strategies.
- Other info: Rolling recruitment process—apply early for the best chance!
- Why this job: Make a real impact by engaging with 50,000 supporters through creative campaigns.
- Qualifications: Experience in direct mail campaigns and strong project management skills required.
The predicted salary is between 32861 - 32861 £ per year.
Harris Hill is delighted to be working with a well-established national charity to recruit a Direct Marketing Manager. This is a fantastic opportunity for a direct marketing specialist with strong direct mail experience to take ownership of high-impact fundraising campaigns. The role is responsible for delivering at least five income-generating direct mail campaigns and appeals each year, reaching audiences of c.50,000 supporters per campaign.
You’ll independently project manage activity end-to-end—from briefing and creative development through to print, fulfilment and post-campaign analysis—working closely with internal teams and external suppliers. This is a role suited to a confident ‘senior professional’ who can use their experience to shape plans, make informed decisions and continuously improve campaign performance.
Key responsibilities:
- Lead and deliver integrated direct marketing campaigns, with full ownership of c.5+ direct mail appeals per year (c.50,000 audience per campaign)
- Manage end-to-end campaign delivery including briefing, copy development, print, data selections, fulfilment and supplier management
- Monitor, analyse and optimise campaign performance, using data and insight to improve response rates, income and ROI
- Develop and enhance supporter journeys across acquisition, retention, upgrade and reactivation
About you:
- Proven experience delivering direct mail-led campaigns end-to-end, with strong project ownership
- Confident working with data/CRM systems to select audiences, analyse results and inform future campaigns
- Strong organisational and stakeholder management skills, with experience managing budgets, timelines and suppliers
- A clear focus on income generation, with the ability to create compelling, audience-led campaign messaging
This role is not suited to candidates with a purely digital marketing background—direct mail experience is essential.
Apply to Hannah at Harris Hill at hannah.laking@harrishill.co.uk to learn more and get the full job pack.
As leading charity recruitment specialists and a certified B Corpâ„¢, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
Direct Marketing Manager employer: HARRIS HILL
Contact Detail:
HARRIS HILL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the charity sector, especially those who have experience in direct marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Showcase your skills in action! If you’ve got examples of successful direct mail campaigns, bring them to the table during interviews. We love seeing how you’ve made an impact and what you can bring to the role.
✨Tip Number 3
Don’t just apply—engage! When you send your application through our website, follow up with a quick email to express your enthusiasm. It shows initiative and keeps you on the hiring manager's radar.
✨Tip Number 4
Prepare for the interview by knowing the charity’s mission inside out. Tailor your answers to show how your direct marketing experience aligns with their goals. We want to see that passion for making a difference!
We think you need these skills to ace Direct Marketing Manager
Some tips for your application 🫡
Show Off Your Direct Mail Experience: Make sure to highlight your direct mail experience in your application. We want to see how you've successfully managed campaigns from start to finish, so don’t hold back on the details!
Be Data-Driven: Since this role involves a lot of data analysis, let us know how you've used data to improve campaign performance in the past. Share specific examples that demonstrate your ability to make informed decisions based on insights.
Tailor Your Messaging: Craft your application to reflect the audience-led approach we value. Use compelling language that showcases your understanding of how to engage supporters effectively through direct mail.
Apply Early!: Remember, we’re reviewing applications as they come in, so don’t wait until the last minute! Apply through our website to ensure your application gets the attention it deserves.
How to prepare for a job interview at HARRIS HILL
✨Know Your Direct Mail Inside Out
Make sure you brush up on your direct mail experience before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you not only understand the process but can also deliver impactful results.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management abilities. Talk about how you've successfully managed timelines, budgets, and supplier relationships in past campaigns. This will demonstrate your capability to take ownership of the role and manage end-to-end campaign delivery.
✨Data is Your Best Friend
Since this role involves analysing campaign performance, be ready to discuss how you've used data to inform your decisions. Bring examples of how you've improved response rates or income through data insights. This will show that you're not just a creative thinker but also a data-driven marketer.
✨Craft Compelling Messaging
Think about the audience-led messaging you've created in previous roles. Be prepared to share your approach to developing compelling narratives that resonate with supporters. This will highlight your understanding of income generation and your ability to connect with audiences effectively.