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- Tasks: Lead user-focused optimisation to enhance digital performance and support fundraising goals.
- Company: Join Christian Aid, a leading charity with a commitment to social impact.
- Benefits: Enjoy 25 days holiday, hybrid working, and career breaks after two years.
- Why this job: Make a real difference by improving user journeys and driving engagement for a meaningful cause.
- Qualifications: Strong experience in SEO, CRO, UX, and data-driven decision making.
- Other info: Dynamic role with opportunities for professional growth and a supportive team environment.
The predicted salary is between 44056 - 48937 £ per year.
Harris Hill is thrilled to partner with Christian Aid to hire their new Web Optimisation Manager, to work in either London, Cardiff, Edinburgh or Warrington. You will play a key role in understanding user behaviour and improving performance across our digital ecosystem. You will lead insight-driven optimisation of user journeys, enhancing conversion rates, user experience and platform effectiveness in support of their fundraising and advocacy goals. By combining strong SEO leadership, CRO and UX expertise, and advanced analytics, you will identify performance issues, diagnose barriers to engagement, and deliver measurable improvements — always putting users first and aligning with Christian Aid’s values.
The Web Optimisation Manager is a strategic, user-focused digital optimisation specialist with strong experience in SEO, CRO and UX on large or complex websites. You are confident using data and insight to diagnose issues, test improvements and demonstrate impact — particularly in fundraising or purpose-led environments.
Key responsibilities:
- Develop and implement technical SEO, AEO, and site architecture strategies to improve platform health and attract relevant traffic.
- Deliver key technical SEO projects (crawlability, indexation, schema, site performance), alongside audits, keyword and competitor research, and backlink analysis.
- Lead tag management, server-side tagging and customer data platform integration to ensure accurate tracking.
- Review and optimise user journeys, UX and CRO, identifying conversion barriers and using behavioural insights, A/B testing and technical improvements to maximise impact.
- Line manage and support a Digital Performance Advisor, fostering a high-performing, insight-led team.
Essential experience and skills:
- Strong experience in technical SEO, CRO and UX, with a proven track record of improving user journeys and conversion.
- Highly proficient in Google Analytics 4, SEMrush (or equivalent), Google Tag Manager, Hotjar or Contentsquare, Power BI and Looker Studio.
- Experience developing and delivering CRO strategies, including A/B and multivariate testing.
- Working knowledge of CMS platforms such as Drupal, with basic HTML and CSS understanding.
- Confident people manager with experience leading and coaching specialists.
At interview, you’ll be asked to discuss a real example of improving user experience on a large or complex website — including how you diagnosed issues, the actions you took, and the measurable results achieved.
Salary and location: £48,937 in London (Waterloo). £44,056 in Cardiff, Edinburgh, Warrington. Hybrid working- 2 days in the office, 3 days working from home. Full-time, permanent.
Snapshot of their benefits: 25 days holiday, plus bank holidays, increasing with length of service. Career break after 2 years of service.
Firm closing date: 9am Wednesday 21st January. However, please apply today, to start the conversation and have time to work on a tailored application. 1st interviews, online 27th, 28th, 29th January; 2nd interviews, in person, 3rd, 4th and 5th February.
As leading charity recruitment specialists and a certified B Corpâ„¢, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
Web Optimisation Manager employer: Harris Hill Charity Recruitment Specialists
Contact Detail:
Harris Hill Charity Recruitment Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Optimisation Manager
✨Tip Number 1
Get to know the company inside out! Research Christian Aid's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in their work.
✨Tip Number 2
Prepare for those interviews by practising your STAR technique! Think of specific examples from your past experiences that highlight your skills in SEO, CRO, and UX. We want to see how you've made a real impact before!
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. They can provide insider tips and might even put in a good word for you. Plus, it shows you're proactive and keen!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Web Optimisation Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Web Optimisation Manager role. Highlight your experience in SEO, CRO, and UX, and how it aligns with Christian Aid’s mission. We want to see how you can bring your unique skills to the table!
Showcase Your Data Skills: Since this role is all about understanding user behaviour through data, don’t forget to mention your proficiency in tools like Google Analytics 4 and SEMrush. Share specific examples of how you've used data to drive improvements in user journeys and conversion rates.
Be Personable: We love a good story! When discussing your past experiences, make it engaging. Talk about real challenges you faced, the actions you took, and the measurable results you achieved. This will help us see your problem-solving skills in action.
Apply Early!: Don’t wait until the last minute to submit your application. Apply through our website as soon as possible to give yourself time to craft a tailored application. Plus, it shows us you're proactive and genuinely interested in the role!
How to prepare for a job interview at Harris Hill Charity Recruitment Specialists
✨Know Your Stuff
Make sure you brush up on your technical SEO, CRO, and UX knowledge. Be ready to discuss specific strategies you've implemented in the past, especially those that improved user journeys and conversion rates. This will show that you’re not just familiar with the concepts but have real-world experience.
✨Data is Your Best Friend
Prepare to talk about how you've used data to diagnose issues and implement changes. Bring examples of how you've leveraged tools like Google Analytics 4 or SEMrush to drive insights. Being able to demonstrate measurable results from your actions will really impress the interviewers.
✨User-Centric Mindset
Christian Aid values a user-first approach, so be ready to share examples of how you've put users at the centre of your optimisation efforts. Discuss any A/B testing or user journey reviews you've conducted, and how these led to tangible improvements in user experience.
✨Show Your Leadership Skills
As a potential manager, it’s important to highlight your experience in leading teams. Talk about how you've supported and developed team members in the past, and how you plan to foster a high-performing, insight-led team at Christian Aid. This will showcase your ability to not only manage but also inspire others.
