Associate Head of Mass Participation in London

Associate Head of Mass Participation in London

London Full-Time No working from home possible
Harris Hill Charity Recruitment Specialists

At a Glance

  • Tasks: Lead a dynamic fundraising team and drive income growth through innovative supporter-led initiatives.
  • Company: Join a leading charity with a commitment to inclusivity and community engagement.
  • Benefits: Competitive salary, flexible hybrid working, and opportunities for professional development.
  • Other info: Collaborative environment with a focus on innovation and achieving ambitious goals.
  • Why this job: Make a real difference by shaping fundraising strategies that engage and inspire supporters.
  • Qualifications: Proven leadership in fundraising, strategic planning, and budget management.

We are seeking an experienced and strategic fundraising leader to join the Engagement & Fundraising team as Associate Head of Mass Participation Fundraising. This is an exciting opportunity to lead a high performing team responsible for developing and growing a diverse portfolio of supporter led fundraising products and experiences. Reporting to the Head of Supporter Led Fundraising, you will play a key leadership role in shaping and delivering ambitious income growth strategies across mass participation fundraising. You will oversee a portfolio including third party challenge events, community and DIY fundraising, and schools fundraising, ensuring participants receive an exceptional supporter experience while maximising fundraising income.

About the Role

  • Lead and develop a diverse fundraising team, creating a culture of high performance, innovation, and collaboration.
  • Drive income growth across multiple mass participation fundraising streams.
  • Develop and implement acquisition, stewardship, and retention strategies that deepen supporter engagement and lifetime value.
  • Oversee significant income and expenditure budgets, ensuring robust forecasting, performance monitoring, and financial accountability.
  • Identify new opportunities for portfolio growth through market insight, innovation, and supporter-focused product development.
  • Manage key relationships with agencies, suppliers, and external partners to deliver excellent supporter experiences and commercial outcomes.
  • Collaborate with colleagues across marketing, communications, technology, data, and service delivery teams to optimise supporter journeys and fundraising performance.
  • Champion a supporter centric approach, ensuring participants are effectively engaged and nurtured into long-term supporters.

About You

You will be a strategic and commercially minded fundraising professional with a track record of delivering income growth through participation based fundraising, events, community fundraising, schools engagement, or related sectors. You will bring:

  • Proven leadership experience driving growth in fundraising, events, community engagement, participation programmes, or comparable commercial environments.
  • Strong strategic planning skills and the ability to identify and capitalise on new growth opportunities.
  • Significant experience managing budgets, financial planning, and performance forecasting.
  • Knowledge of supporter or customer acquisition strategies and integrated marketing approaches.
  • Experience leading, motivating, and developing diverse and geographically dispersed teams.
  • Excellent stakeholder management and influencing skills, including experience presenting to senior leaders and external audiences.
  • Experience managing agency and supplier relationships, including performance management and service delivery.
  • Outstanding communication skills, with the ability to articulate complex ideas, proposals, and business cases clearly and persuasively.
  • A collaborative and innovative approach, with a passion for developing teams and achieving ambitious goals.

Salary & Benefits

Salary: £48,748 - £54,164, plus allowances where applicable (London Weighting £3,366/home-based allowance £500 a year)

Contract type: 12 months FTC, Location: London, flexible: hybrid working with 1 day a week or every 2-3 weeks in London office

Recruitment process: CV and Supporting Statement to Dagmara.depaula@harrishill.co.uk

If this sounds like you, then please do get in touch ASAP! As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.

Associate Head of Mass Participation in London employer: Harris Hill Charity Recruitment Specialists

Join a dynamic and innovative charity that prioritises high performance, collaboration, and supporter engagement. As the Associate Head of Mass Participation Fundraising, you will lead a passionate team in London, driving income growth while enjoying flexible hybrid working arrangements. With a strong commitment to employee development and a culture that values diversity and inclusion, this role offers a meaningful opportunity to make a significant impact in the fundraising landscape.

Harris Hill Charity Recruitment Specialists

Contact Details:

Harris Hill Charity Recruitment Specialists Recruitment Team

We think you need these skills to ace Associate Head of Mass Participation in London

Fundraising Leadership
Income Growth Strategies
Team Development
Budget Management
Financial Planning
Performance Forecasting
Stakeholder Management