Chief Executive Officer

Chief Executive Officer

London Full-Time 52000 - 78000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead NAFAS, shaping strategy and enhancing operations for a vibrant floral community.
  • Company: NAFAS is a cherished charity uniting 30,000 members through the love of flowers since 1959.
  • Benefits: Enjoy a competitive salary, hybrid working, and the thrill of national flower shows.
  • Why this job: Make a lasting impact on floral creativity while inspiring a diverse community.
  • Qualifications: Senior leadership experience, strategic planning skills, and a passion for flowers or creative arts.
  • Other info: Join a dedicated team and help ensure our legacy flourishes for future generations.

The predicted salary is between 52000 - 78000 £ per year.

Chief Executive Officer – NAFAS Location:
London (hybrid – 3 days per week at office in the City) Salary:
circa £65,000 Contract:
permanent, full-time Are you ready to lead one of the UK’s most cherished floral communities into a bold, new era? The National Association of Flower Arrangement Societies (NAFAS) is a membership organisation and charity that has been enriching lives with flowers since 1959. With 30,000 members in 21 Areas, we unite amateur and professional florists, demonstrators, judges and teachers under one blooming banner. From gold-medal exhibits at Chelsea to county flower festivals, our mission, “Sharing the creative use of flowers through education, to bring joy and inspiration to all”, is at the heart of everything we do. As our next CEO, you will: Strategic Leadership: Shape and deliver a strategy that will define the future of NAFAS. Governance & Finance: Provide strategic oversight of governance frameworks and financial operations, ensuring compliance, sound budgeting and transparent reporting. Operational Excellence: Strengthen organisational capacity through targeted recruitment and by further refining process to enhance efficiency and reduce reliance on manual effort. Membership & Education: Develop and roll out membership growth initiatives and a broad range of educational offerings to engage and inspire participants of all ages. Communications & Partnerships: Elevate communications strategies and cultivate strategic alliances to expand reach, bolster reputation and drive collaborative opportunities. Who you are A seasoned senior leader, ideally CEO level, ideally in a membership organisation. Skilled in strategic planning, governance and P&L ownership. A confident boardroom presenter with the gravitas to inspire trustees, staff and volunteers alike. A hands-on, approachable team-player who balances respect for cherished traditions with appetite for innovation. (Desirable) A passion for flowers or creative arts, and digital marketing savvy. Why NAFAS? Lead a specialist organisation with a £3.5 million reserve and a history of galvanising floral creativity. Work alongside a dedicated HQ team and hundreds of committed volunteers. Enjoy a competitive salary, hybrid working and the excitement of national flower shows. Make your mark by ensuring our legacy flourishes for generations to come. If you would like to receive an Information Pack for this role with details on how to apply, please send an expression of interest and (optional but appreciated) a CV or professional profile in confidence to our consultant, Jenny Hills via the apply now button. For an informal and confidential conversation about this position, please contact Jenny at the above address with suitable times to speak. Closing date for applications: 9am, Monday 1st September 2025 As leading charity recruitment specialists and a certified B Corp, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.

Chief Executive Officer employer: Harris Hill Charity Recruitment Specialists

NAFAS is an exceptional employer that offers a unique opportunity to lead a cherished floral community while enjoying a hybrid work model in the vibrant city of London. With a commitment to employee growth, a supportive team environment, and the chance to make a lasting impact on the floral arts, NAFAS fosters a culture of creativity and collaboration. Join us to inspire and engage our diverse membership while ensuring our legacy flourishes for generations to come.
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Contact Detail:

Harris Hill Charity Recruitment Specialists Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Chief Executive Officer

Tip Number 1

Network with professionals in the floral and membership organisation sectors. Attend industry events or webinars to connect with potential colleagues and stakeholders who can provide insights into NAFAS and its culture.

Tip Number 2

Research NAFAS thoroughly, including its history, mission, and recent initiatives. Understanding their current challenges and opportunities will help you articulate how your vision aligns with their goals during discussions.

Tip Number 3

Prepare to discuss your leadership style and how it can foster collaboration among trustees, staff, and volunteers. Highlight examples from your past experiences where you've successfully led teams through change.

Tip Number 4

Consider how you can leverage digital marketing strategies to enhance NAFAS's outreach and engagement. Be ready to share innovative ideas that could attract new members and elevate the organisation's profile.

We think you need these skills to ace Chief Executive Officer

Strategic Leadership
Governance and Compliance
Financial Management
Operational Excellence
Membership Development
Educational Programme Design
Communication Skills
Partnership Development
Boardroom Presentation Skills
Team Leadership
Change Management
Stakeholder Engagement
Digital Marketing Savvy
Passion for Creative Arts

Some tips for your application 🫡

Understand the Role: Before applying, take time to thoroughly understand the responsibilities and expectations of the CEO position at NAFAS. Familiarise yourself with their mission and values to align your application accordingly.

Tailor Your CV: Craft your CV to highlight relevant experience in strategic leadership, governance, and financial oversight. Emphasise any previous roles in membership organisations and showcase your achievements in similar positions.

Write a Compelling Cover Letter: Your cover letter should reflect your passion for flowers or creative arts, if applicable, and demonstrate how your skills and experiences make you the ideal candidate for leading NAFAS into its next chapter. Be sure to convey your vision for the organisation.

Follow Application Instructions: Ensure you follow the application instructions precisely. If an expression of interest is required, include a brief overview of your qualifications along with your CV. Double-check that you send your application before the closing date.

How to prepare for a job interview at Harris Hill Charity Recruitment Specialists

Showcase Your Strategic Vision

As a candidate for CEO, it's crucial to articulate your vision for the future of NAFAS. Prepare to discuss specific strategies you would implement to enhance membership growth and operational excellence, demonstrating your understanding of the organisation's mission.

Demonstrate Financial Acumen

Given the importance of governance and financial oversight in this role, be ready to discuss your experience with budgeting and financial reporting. Highlight any past successes in managing P&L and ensuring compliance within an organisation.

Engage with Passion

While not mandatory, showing a genuine passion for flowers or the creative arts can set you apart. Share personal anecdotes or experiences that reflect your enthusiasm for the floral community and how it aligns with NAFAS's mission.

Prepare for Boardroom Dynamics

As a confident presenter, you will need to inspire trustees and volunteers alike. Practice articulating your ideas clearly and persuasively, and be prepared to answer challenging questions about your leadership style and decision-making process.

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