Associate Head of Mass Participation

We are seeking an experienced and strategic fundraising leader to join Engagement & Fundraising team as Associate Head of Mass Participation Fundraising. This is an exciting opportunity to lead a high performing team responsible for developing and growing a diverse portfolio of supporter led fundraising products and experiences.

Reporting to the Head of Supporter Led Fundraising, you will play a key leadership role in shaping and delivering ambitious income growth strategies across mass participation fundraising.

You will oversee a portfolio including third party challenge events, community and DIY fundraising, and schools fundraising, ensuring participants receive an exceptional supporter experience while maximising fundraising income.

About the Role

As a member of the fundraising leadership team, you will:

• Lead and develop a diverse fundraising team, creating a culture of high performance, innovation, and collaboration.
• Drive income growth across multiple mass participation fundraising streams.
• Develop and implement acquisition, stewardship, and retention strategies that deepen supporter engagement and lifetime value.
• Oversee significant income and expenditure budgets, ensuring robust forecasting, performance monitoring, and financial accountability.
• Identify new opportunities for portfolio growth through market insight, innovation, and supporter-focused product development.
• Manage key relationships with agencies, suppliers, and external partners to deliver excellent supporter experiences and commercial outcomes.
• Collaborate with colleagues across marketing, communications, technology, data, and service delivery teams to optimise supporter journeys and fundraising performance.
• Champion a supporter centric approach, ensuring participants are effectively engaged and nurtured into long-term supporters.

About You

You will be a strategic and commercially minded fundraising professional with a track record of delivering income growth through participation based fundraising, events, community fundraising, schools engagement, or related sectors.

You will bring

• Proven leadership experience driving growth in fundraising, events, community engagement, participation programmes, or comparable commercial environments.
• Strong strategic planning skills and the ability to identify and capitalise on new growth opportunities.
• Significant experience managing budgets, financial planning, and performance forecasting.
• Knowledge of supporter or customer acquisition strategies and integrated marketing approaches.
• Experience leading, motivating, and developing diverse and geographically dispersed teams.
• Excellent stakeholder management and influencing skills, including experience presenting to senior leaders and external audiences.
• Experience managing agency and supplier relationships, including performance management and service delivery.
• Outstanding communication skills, with the ability to articulate complex ideas, proposals, and business cases clearly and persuasively.
• A collaborative and innovative approach, with a passion for developing teams and achieving ambitious goals.

Salary & Benefits

• Salary: £48,748 - £54,164, plus allowances where applicable (London Weighting £3,366/home-based allowance £500 a year)
• Contract type: 12 months FTC
• Location: London, flexible: hybrid working with 1 day a week or every 2-3 weeks in London office

As leading charity recruitment specialists and a certified B Corp, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.