Marketing Specialist Apprentice in City of London

About Us

The founder and sponsor of the Harris Federation, Lord Harris of Peckham, opened our first school in 1990. We have, over the past thirty years, implemented ideas and initiatives that have transformed the opportunities of pupils from working class and disadvantaged backgrounds. Harris academies are widely recognised as a force for social mobility. We are immensely proud of the role that our alumni are now beginning to play in the world and of what we believe our current generation of pupils will go on to achieve. We now have over 50 schools educating more than 40,000 young people across London and Essex, and employ over 5,000 staff across our academies and head office. With the majority of our academies located in areas of high socioeconomic disadvantage, a high-quality education is key to the futures of the pupils we serve. As a provider of employment and education, we value the diversity of our staff and students, and all our staff are equally valued and respected. We are committed to providing a fair, equitable and mutually supportive learning and working environment for our students and staff. Our work will impact many generations to come, and our staff come from all backgrounds and walks of life, coming together to inspire young minds. We promote an inclusive culture that embraces the valuable and enriching contribution that all of our community make. We continue to be proactive in uplifting and supporting all voices at Harris.

Summary

We have an opportunity for a Marketing Specialist Apprentice to support the Central Quadrant of Harris secondary academies, helping to identify, attract and engage our communities. Working with the Assistant Director and Principals from the Quadrant, you will have the opportunity to support with our Academy marketing strategies, including social media channels, newsletters, events and create graphic designs, images and videos for both organic and paid campaigns. You will also work with the Federation Talent Attraction Partner. This is an apprentice role with a fixed-term duration of 18 months. Your learning will be supported by the completion of the Multi-Channel Marketer Level 3 apprenticeship programme. The Central Quadrant academies are based in Southwark, Lambeth, Wandsworth, Croydon and Bromley and the successful candidate will be part of the academy team. We can be flexible on your base academy within the Central Quadrant.

Main Areas of Responsibility

• Developing and implementing marketing and communications strategies, primarily focussing on student and staff recruitment and improving brand awareness
• Designing and generating mixed media content for use on academy websites and relevant social media to increase brand awareness and drive engagement
• Managing day-to-day social media posting and platforms
• Helping to develop compelling campaigns that resonate with our target audiences
• Ensuring brand consistency across all communications and external media
• Writing, editing, proofreading and publishing press releases and academy newsletters
• Monitoring and adjusting campaigns to meet budget and performance objectives
• Using data analysis tools to record, interpret, and analyse campaign performance, and creating and delivering actionable reports driven by these insights
• Conducting ongoing research into audiences, preferences and trends
• Researching and generating ideas to maximise audience engagement
• Performing keyword research to identify trends and develop content which improves SEO, discoverability, and engagement
• Using industry standard packages to edit content
• Photographing and videoing events and activities at the Academy and cataloguing and maintaining the Academy digital photo library

Qualifications & Experience

• Are skilled in writing tailored messages for different audiences
• Are a creative thinker with the capacity to create engaging campaigns
• Take ownership and deliver consistently high standards of work
• Are able to write clear and concise briefs for design and digital projects
• Are open to working in an AI-driven environment and improving processes
• Can demonstrate excellent interpersonal, written and spoken communication and presentation skills
• Have an innovative mindset and approach to tackling problems
• Have the ability to understand and discuss technical concepts
• Are a solution orientated individual who likes to work in an evidence-based approach
• Are able to multitask and work on multiple projects whilst prioritising objectives

Professional Development & Benefits

Our people are at the heart of our success. We have developed a strong culture of collaboration and best practice, with professional development and career planning at its centre. We invest in our staff with support, coaching, mentoring, and a wide range of top-quality training programmes delivered at every level. In addition to the opportunities for career development and progression, we also offer a competitive rewards and benefits package which includes our Harris Allowance for teachers on MPS/UPS, a Performance and Loyalty Bonus, Pension Scheme with generous employer contributions, a Wellbeing Cash Plan and many other benefits.

Safeguarding Notice

The Harris Federation and all our academies are committed to ensuring the highest levels of safeguarding and promoting the welfare of children and young people, and we expect all our staff and volunteers to share this commitment. All offers of employment are subject to an enhanced Disclosure and Barring Service (DBS) check, references, an online search, and where applicable, a prohibition from teaching check will be completed.

Equal Opportunities

The Harris Federation is an equal opportunities employer and welcomes applications from all suitably qualified candidates. We value the diversity of our staff and students, and everyone at the Harris Federation is equally valued and respected. We aim to be an inclusive employer that reflects the communities we serve. We are committed to providing a fair, equitable and mutually supportive learning and working environment.

Next Steps

If you have any questions about this opportunity, please send us an email, or call to arrange a conversation. Before applying, please download the Job Pack for full details on the job responsibilities and person specification. This will be helpful for you when completing your application, and throughout the recruitment process. We encourage you to apply as soon as possible as we may interview and offer to a candidate before the closing date. Please note that we only accept applications submitted before the closing date via our careers website.