Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape marketing strategies and execute campaigns for HIGER city buses and coaches.
- Company: Join Harris Bus, the UK's leading commercial vehicle retailer with a global brand portfolio.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with potential to expand into other commercial vehicle brands.
- Why this job: Make an impact in the innovative passenger mobility sector and enhance brand awareness.
- Qualifications: Experience in marketing and a passion for brand development.
The predicted salary is between 40000 - 50000 £ per year.
Location: Hybrid (Office in Liverpool, with travel required to Worksop and Dublin)
Company: Harris Bus is the UK and Ireland’s largest and longest-established commercial vehicle retailer and distributor, supported by nationwide dealer networks and dedicated support services. Our globally recognised brand portfolio – including MAXUS and ISUZU light commercial vehicles, and HIGER buses and coaches – positions Harris Group as a leading player in the commercial EV industry.
Role Overview: This role is for Harris Bus, a leading provider of innovative passenger mobility solutions across the UK and Ireland, specialising in HIGER city buses and coaches. We are seeking a dynamic and experienced marketer to join our team in a Brand Marketing Manager role. You will play a pivotal part in shaping marketing strategies for the HIGER brand in the UK and Ireland markets. You will be responsible for developing and executing campaigns that enhance brand and product awareness, support the sales teams in the UK and Ireland, and engage our target audiences. Reporting to the Head of Marketing, you will collaborate with cross-functional teams to ensure alignment with our business goals and messaging. This role will expand in the near future with the addition of other commercial vehicle brands/products to the Harris Group portfolio.
Key Responsibilities:
- Develop and implement comprehensive and segmented marketing strategies for HIGER city buses and coaches, focusing on brand positioning and market penetration.
- Work with our Head of Communications and Lead Creative to bring engaging marketing campaigns to life.
- Conduct market research and competitor analysis to identify trends, opportunities and challenges within the passenger transport sector.
- Create engaging content for various marketing channels, including digital, print and social media.
- Collaborate with the sales team to create promotional materials and sales support tools.
- Manage and optimise marketing budgets to ensure cost-effective campaigns.
- Analyse campaign performance metrics and provide actionable insights for continuous improvement.
- Foster relationships with key stakeholders, including customers, partners, agencies and industry influencers.
- Represent Harris Bus.
Brand Marketing Manager employer: Harris Bus & Coach
Contact Detail:
Harris Bus & Coach Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and projects. This is your chance to shine and demonstrate what you can bring to the table, especially for a role like Brand Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand positioning and think about how you can contribute to their marketing strategies. Tailor your responses to show you’re the perfect fit for Harris Bus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Harris Group team. Let’s get you that Brand Marketing Manager role!
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Marketing Manager role. Highlight your experience in developing marketing strategies and executing campaigns, especially in the passenger transport sector. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Harris Bus. Share your passion for innovative passenger mobility solutions and how you can contribute to enhancing the HIGER brand. Be genuine and let your personality shine through!
Showcase Your Creativity: As a marketer, creativity is key! Include examples of past campaigns you've worked on, especially those that engaged target audiences effectively. We love seeing innovative ideas that could potentially elevate our brand presence.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Harris Bus & Coach
✨Know Your Brand Inside Out
Before the interview, dive deep into Harris Bus and its brands, especially HIGER. Understand their market position, recent campaigns, and how they stand out in the commercial EV industry. This knowledge will help you demonstrate your passion and alignment with their goals.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing strategies you've implemented in the past. Bring examples of successful campaigns you've led, particularly those that involved market research or digital content creation. This will show them you have the hands-on experience they’re looking for.
✨Be Ready for Collaboration Questions
Since this role involves working with cross-functional teams, be prepared to share examples of how you've successfully collaborated with others. Think about times when you worked with sales teams or creative leads to achieve a common goal, and highlight your communication skills.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their future plans for expanding the brand portfolio or how they measure the success of their marketing campaigns. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.