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- Tasks: Lead new client acquisition in capital markets and manage full sales cycles.
- Company: High-growth fintech firm revolutionising trading and risk management software.
- Benefits: Competitive salary, uncapped commission, hybrid work, and professional development support.
- Why this job: Join a dynamic team with autonomy and influence in a thriving industry.
- Qualifications: 10+ years in enterprise software sales with capital markets experience.
- Other info: Exciting opportunity for career growth and long-term equity participation.
The predicted salary is between 78000 - 156000 £ per year.
A high-growth financial technology firm is expanding its London commercial team and is hiring a senior enterprise sales professional to lead new logo acquisition across capital markets. The business builds a modern, low-code software platform used by banks and investment firms to design and deploy mission-critical trading, risk and middle-office applications at speed. It combines off-the-shelf capability with deep customisation, enabling institutions to modernise complex workflows without the cost and drag of traditional development models.
This is a newly created role, driven by sustained enterprise demand and a renewed growth push under founder-led leadership.
The RoleThis position is focused squarely on winning new institutional clients across the buy-side and sell-side. You will run full, end-to-end sales cycles for complex software engagements, selling into senior stakeholders across technology, trading, operations and transformation. There is no inherited patch to manage - success in this role is driven by your network, your credibility in capital markets, and your ability to open doors and close sophisticated deals.
What You’ll Be Doing- Originate and close new enterprise software opportunities with banks, asset managers, hedge funds and broker-dealers
- Build senior, trusted relationships with decision-makers across front office, technology and operations
- Lead consultative, value-based sales conversations around trading workflows, data, risk and regulatory change
- Own the full sales lifecycle from first meeting through to contract signature
- Navigate complex, multi-stakeholder buying processes with confidence
- Collaborate closely with sales engineering and product teams to shape tailored solutions
- Maintain clear pipeline visibility, forecasting accuracy and commercial discipline
- Deal sizes range from c. £200k to £5m+
- At least 10 years’ experience selling enterprise software or fintech solutions
- Capital markets experience is non-negotiable
- Proven sales into buy-side and/or sell-side institutions
- Comfortable speaking the language of FX, trading systems and market infrastructure
- Demonstrated success as a new-logo hunter, not an account caretaker
- Strong, current institutional network you can activate immediately
- Track record of closing complex, consultative deals with senior stakeholders
- Experience selling platforms such as trading systems, market data, risk, compliance or transformation technology
- London-based, with willingness to travel for client meetings
- Base salary benchmarked around £130k (flexible for standout candidates)
- Uncapped commission structure with meaningful upside
- Realistic £1m–£1.5m+ annual sales targets
- Long-term equity participation
- Hybrid working model (minimum 3 days per week in London office)
- Private medical cover
- Training and professional development allowance
- Annual wellbeing allowance
- Home-office setup support
- Generous holiday allowance plus additional paid time off
- Brand-new, visible sales seat with genuine autonomy
- Enterprise-grade product already trusted by major institutions
- Strong executive backing and investment in sales enablement
- Clear runway for earnings, influence and long-term upside
Please contact Ian Bailey at Harrington Starr for full details.
Software Sales Executive in London employer: Harrington Starr
Contact Detail:
Harrington Starr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Software Sales Executive in London
✨Network Like a Pro
Get out there and connect with people in the capital markets space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential clients on LinkedIn. Remember, your network is your net worth!
✨Master the Art of the Pitch
When you get that chance to speak with decision-makers, make it count! Tailor your pitch to their specific needs and pain points. Show them how your software can solve their problems and improve their workflows – be the solution they didn’t know they needed.
✨Follow Up Like a Boss
After meetings, always follow up with a personalised message. Recap what you discussed and reiterate how your solution aligns with their goals. This keeps you top of mind and shows you’re genuinely interested in helping them succeed.
✨Apply Through Our Website
Don’t forget to apply through our website for the best chance at landing that dream job! We love seeing candidates who are proactive and engaged. Plus, it’s the easiest way for us to keep track of your application.
We think you need these skills to ace Software Sales Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Software Sales Executive. Highlight your experience in capital markets and any relevant software sales achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your success in winning new clients and navigating complex sales cycles. We love a good story!
Showcase Your Network: Since this role relies heavily on your existing network, don’t forget to mention key relationships you've built in the capital markets. Let us know how you plan to leverage these connections to drive new business for StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get the attention you deserve. We can't wait to hear from you!
How to prepare for a job interview at Harrington Starr
✨Know Your Stuff
Make sure you’re well-versed in the financial technology landscape, especially around capital markets. Brush up on key terms like FX, trading systems, and market infrastructure. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Leverage Your Network
Since this role is all about opening doors, be prepared to discuss your existing network within the buy-side and sell-side institutions. Have specific examples ready of how you've successfully leveraged these relationships in past roles to close deals.
✨Demonstrate Consultative Selling Skills
Prepare to showcase your consultative selling approach. Think of scenarios where you’ve led value-based conversations that resulted in successful outcomes. Highlight your ability to navigate complex sales cycles and engage multiple stakeholders effectively.
✨Showcase Your Success Stories
Be ready to share concrete examples of your past successes in closing complex deals. Quantify your achievements where possible, such as deal sizes and sales targets met. This will help build your credibility and demonstrate that you’re the new-logo hunter they’re looking for.
