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- Tasks: Lead new client acquisition in capital markets and manage full sales cycles.
- Company: High-growth fintech firm with a modern software platform.
- Benefits: Competitive salary, uncapped commission, hybrid work, and professional development support.
- Why this job: Join a dynamic team and make an impact in the financial technology space.
- Qualifications: 10+ years in enterprise software sales with capital markets experience.
- Other info: Exciting opportunity for career growth and long-term equity participation.
The predicted salary is between 78000 - 182000 £ per year.
A high-growth financial technology firm is expanding its London commercial team and is hiring a senior enterprise sales professional to lead new logo acquisition across capital markets. The business builds a modern, low-code software platform used by banks and investment firms to design and deploy mission-critical trading, risk and middle-office applications at speed. It combines off-the-shelf capability with deep customisation, enabling institutions to modernise complex workflows without the cost and drag of traditional development models.
This is a newly created role, driven by sustained enterprise demand and a renewed growth push under founder-led leadership.
The Role
This position is focused squarely on winning new institutional clients across the buy-side and sell-side. You will run full, end-to-end sales cycles for complex software engagements, selling into senior stakeholders across technology, trading, operations and transformation. There is no inherited patch to manage - success in this role is driven by your network, your credibility in capital markets, and your ability to open doors and close sophisticated deals.
What You’ll Be Doing
- Originate and close new enterprise software opportunities with banks, asset managers, hedge funds and broker-dealers
- Build senior, trusted relationships with decision-makers across front office, technology and operations
- Lead consultative, value-based sales conversations around trading workflows, data, risk and regulatory change
- Own the full sales lifecycle from first meeting through to contract signature
- Navigate complex, multi-stakeholder buying processes with confidence
- Collaborate closely with sales engineering and product teams to shape tailored solutions
- Maintain clear pipeline visibility, forecasting accuracy and commercial discipline
- Deal sizes range from c. £200k to £5m+
What They’re Looking For
- At least 10 years’ experience selling enterprise software or fintech solutions
- Capital markets experience is non-negotiable
- Proven sales into buy-side and/or sell-side institutions
- Comfortable speaking the language of FX, trading systems and market infrastructure
- Demonstrated success as a new-logo hunter, not an account caretaker
- Strong, current institutional network you can activate immediately
- Track record of closing complex, consultative deals with senior stakeholders
- Experience selling platforms such as trading systems, market data, risk, compliance or transformation technology
- London-based, with willingness to travel for client meetings
Commercials & Benefits
- Base salary benchmarked around £130k (flexible for standout candidates)
- Uncapped commission structure with meaningful upside
- Realistic £1m–£1.5m+ annual sales targets
- Long-term equity participation
- Hybrid working model (minimum 3 days per week in London office)
- Private medical cover
- Training and professional development allowance
- Annual wellbeing allowance
- Home-office setup support
- Generous holiday allowance plus additional paid time off
Why This Role
- Brand-new, visible sales seat with genuine autonomy
- Enterprise-grade product already trusted by major institutions
- Strong executive backing and investment in sales enablement
- Clear runway for earnings, influence and long-term upside
Please contact Ian Bailey at Harrington Starr for full details.
Software Sales Executive in City of London employer: Harrington Starr
Contact Detail:
Harrington Starr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Software Sales Executive in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the capital markets. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. The more people you know, the easier it’ll be to land those meetings with decision-makers.
✨Tip Number 2
Do your homework! Before any meeting, make sure you understand the company’s needs and pain points. Tailor your pitch to show how our software can solve their specific challenges. This shows you’re not just another salesperson; you’re a partner in their success.
✨Tip Number 3
Follow up like a champ! After meetings, send a quick thank-you note and recap key points discussed. This keeps you top of mind and shows you’re genuinely interested in helping them. Plus, it opens the door for further conversations.
✨Tip Number 4
Apply through our website! It’s the best way to get noticed by our hiring team. Make sure to highlight your experience in enterprise software sales and capital markets. We want to see how you can bring your network and skills to our growing team!
We think you need these skills to ace Software Sales Executive in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Software Sales Executive. Highlight your experience in capital markets and any relevant software sales achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your success in winning new clients and navigating complex sales cycles.
Showcase Your Network: Since this role relies heavily on your existing network, don’t forget to mention key relationships you've built in the capital markets. We’re keen to know how you can leverage these connections to drive new business for us.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Harrington Starr
✨Know Your Stuff
Make sure you’re well-versed in the financial technology landscape, especially around capital markets. Brush up on trading systems, risk management, and compliance technologies. This knowledge will help you speak confidently about how your experience aligns with the company's needs.
✨Leverage Your Network
Since this role is all about opening doors, be ready to discuss your existing connections within the buy-side and sell-side institutions. Highlight any relationships you have with decision-makers and how you can leverage these to drive new business for the company.
✨Showcase Your Sales Process
Prepare to walk through your end-to-end sales process during the interview. Be specific about how you've navigated complex sales cycles and closed deals in the past. Use examples that demonstrate your consultative selling approach and ability to build trust with senior stakeholders.
✨Ask Insightful Questions
Come prepared with questions that show your interest in the company’s product and its market position. Inquire about their current challenges in the capital markets space or how they envision the future of their software platform. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.
