Senior Community Lead

We’re looking for an experienced Senior Community Lead to join an established and growing health and wellness brand.

This is more than a traditional social media role. We’re looking for someone who knows how to build, grow and nurture genuine communities, creating meaningful relationships with customers, practitioners, ambassadors, creators and partners while using social platforms to bring those communities together.

The Role

You’ll take ownership of community engagement and help strengthen the relationship between the brand and its customers.

You’ll be responsible for:

• Building and growing engaged communities across Instagram, Facebook, LinkedIn, YouTube and Pinterest, with some exposure to TikTok.
• Creating and executing community engagement strategies across multiple platforms.
• Developing meaningful relationships with customers, practitioners and key stakeholders.
• Identifying, developing and managing partnership and ambassador opportunities.
• Growing and developing the practitioner ambassador programme.
• Identifying relevant creators and building authentic relationships with them.
• Listening to the community and turning customer feedback, sentiment and behavioural insights into recommendations for the wider marketing team.
• Working closely with Creative, Campaign, CRM, Paid Media and Practitioner teams.
• Supporting product launches, campaigns and partnerships through community-led activation.
• Monitoring community sentiment, organic social performance and emerging trends.

What We're Looking For

You’ll ideally have:

• 5+ years' experience within community, social media, customer engagement or content strategy.
• Proven experience building and managing communities, rather than solely publishing social content.
• Strong hands‑on knowledge of Instagram, Facebook, LinkedIn, YouTube and Pinterest, plus an understanding of TikTok.
• Experience managing partnerships, ambassadors, influencers or creators.
• Strong relationship and stakeholder management skills.
• Excellent written communication and an ability to adapt tone of voice across different audiences.
• A customer‑first mindset and genuine interest in understanding what audiences want.

Experience within health, wellness, nutrition, supplements, DTC or e-commerce would be particularly valuable, but isn't essential.

The Person

We’re looking for someone proactive, curious and naturally relationship‑led, someone who enjoys starting conversations, bringing people together and turning an audience into an engaged community.

If your experience goes beyond managing posts and content calendars and you've genuinely built communities, relationships and brand advocacy, we'd love to hear from you.