At a Glance
- Tasks: Lead innovative marketing campaigns targeting secondary school educators and drive digital engagement.
- Company: Join a dynamic team at a leading education publishing company in London.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Exciting chance to collaborate with talented professionals and shape the future of educational resources.
- Why this job: Make a real impact in education while developing your marketing skills in a supportive team.
- Qualifications: Experience in digital marketing and a passion for education publishing.
The predicted salary is between 35500 - 44500 £ per year.
A fantastic opportunity to become a key member of a high-performing marketing team and manage successful, strategic campaigns that resonate with secondary school teachers and school leadership teams. You’ll be responsible for creating innovative campaigns across a range of subjects with a focus on digital channels, that meet revenue, evaluation and dues targets and help grow Collins’ presence in the strategically important secondary market.
Key Responsibilities
- Develop, write and implement marketing plans for product areas as directed on time and to budget.
- Produce marketing campaigns that deliver ideas with accuracy and flair, with relevant messages and appropriate use of design.
- Show leadership driving digital campaigns that make full use of online marketing opportunities, including briefing web pages, copy writing, creating video and graphics for social media channels and designing emails.
- Utilise all digital platforms and channels including YouTube and Amazon to produce innovative campaigns that set us apart from the competition.
- Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget.
- Measure and report upon campaign performance.
- Support the sales team with ongoing lead generation, effective materials and sales initiatives as required.
- Management of designated areas of the marketing budget.
- Plan, organise and attend events and exhibitions as agreed and in line with strategic aims of the division.
- Line management and supervision of team members as agreed with the Schools Marketing Director.
- Actively research and look for marketing opportunities to maximise reach and drive sales of resources.
- Work with authors to help maximise sales and to support our aim to provide excellent author care.
- Present campaigns to the sales team and wider business as needed.
- Lead on additional projects as needed and agreed with the Schools Marketing Director.
- Work with editorial colleagues to shape acquisitions and resource development.
Skills, Knowledge & Expertise
- An interest in education publishing and marketing.
- Proven success in using a range of digital marketing channels successfully.
- Experience of design systems preferable – e.g. Canva/Photoshop/Adobe.
- Strong organisation skills and ability to prioritise workload and juggle tasks.
- A clear, accurate writing style and the ability to produce fluent and persuasive copy.
- Able to use initiative to develop new ideas and solve problems.
- A proactive and can-do attitude, with the ability to remain calm under pressure.
- A team player with excellent communication and people skills.
- Excellent attention to detail.
Marketing Manager, Secondary employer: HarperCollins UK
Collins is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within the marketing team. Located in London, employees benefit from a dynamic environment that encourages professional growth through innovative projects and leadership opportunities, all while contributing to meaningful campaigns that impact education. With competitive compensation and a focus on employee well-being, Collins stands out as a rewarding place to advance your career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Secondary
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HarperCollins UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HarperCollins UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HarperCollins UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HarperCollins UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Secondary
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HarperCollins UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HarperCollins UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about HarperCollins UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HarperCollins UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HarperCollins UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HarperCollins UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
