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- Tasks: Lead a creative team to optimise performance marketing and double creative output.
- Company: Join Harper Russo, a dynamic recruitment agency in digital and technology.
- Benefits: Enjoy competitive pay, flexible work options, and a vibrant team culture.
- Why this job: Make a real impact on campaigns while working with innovative creatives and data-driven strategies.
- Qualifications: Experience in leading DTC creative teams and scaling asset production is essential.
- Other info: This is a contract role with a focus on high-performance metrics.
The predicted salary is between 42000 - 84000 ÂŁ per year.
Performance Creative Director (DTC / UGC Focus)
Performance Creative Director (DTC / UGC Focus)
1 week ago Be among the first 25 applicants
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This range is provided by Harper Russo. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
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Technical Sourcer at Harper Russo | Digital & Technology Recruitment
Role: Head of Performance Creative (DTC / UGC Focus)
We\’re hiring a Performance Creative Lead to scale and optimize creative systems across a high-performing team of editors, designers, and strategists. Your mission: double creative output and drive measurable improvements in ROAS, CTR, and campaign profitability .
This isn’t a brand or visual identity role. We’re looking for someone with a performance marketing brain and a creative engine who can lead creative operations across 400+ weekly assets, drive UGC/ad pipelines, and work shoulder-to-shoulder with media buyers.
What You’ll Own:
- Build and scale high-output creative pipelines (UGC, static, video)
- Systemize SOPs, workflows, and QA processes to double weekly output
- Collaborate with media buyers to test, optimize, and evolve ad creatives
- Lead a multidisciplinary creative team (editors, designers, strategists)
- Ensure alignment of all assets to performance goals and audience intent
- Own performance tracking of creative (ROAS, CTR, CPA benchmarks)
- Utilize tools like Frame.io, Notion, Slack for async execution and reporting
You Might Be a Fit If You’ve:
- Led performance-focused creative teams in DTC or eComm brands ($10M+)
- Scaled asset output (e.g. 100 âžť 400+/week) without compromising quality
- Built and run UGC-first video and paid social pipelines
- Directly impacted ROAS, CPA, CTR through iterative creative testing
- Worked closely with media buying teams (Meta, TikTok, YouTube)
- Obsessed over performance data and creative iteration
What Success Looks Like:
- 2x creative output in 60 days
- 1.8–2.0+ ROAS across channels
- A thriving, high-output creative team of 10+
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Performance Creative Director (DTC / UGC Focus) employer: Harper Russo
Contact Detail:
Harper Russo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Director (DTC / UGC Focus)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in DTC and UGC. Understanding what works in current campaigns can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in leading creative teams. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics you've impacted in previous roles, such as ROAS and CTR. Being able to quantify your achievements will demonstrate your effectiveness in a performance-driven environment.
✨Tip Number 4
Showcase your familiarity with tools like Frame.io, Notion, and Slack. Highlighting your proficiency with these platforms can illustrate your readiness to integrate into their workflow seamlessly.
We think you need these skills to ace Performance Creative Director (DTC / UGC Focus)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Creative Director position. Focus on how your experience aligns with their need for someone who can scale creative output and drive performance metrics.
Tailor Your CV: Customise your CV to highlight relevant experience in performance marketing, creative leadership, and managing high-output teams. Use specific metrics to demonstrate your impact, such as improvements in ROAS or CTR from previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance-driven creativity. Discuss your experience with UGC and how you've successfully collaborated with media buying teams to optimise ad creatives.
Showcase Relevant Projects: If possible, include a portfolio or links to projects that exemplify your ability to lead creative teams and produce high-quality assets. Highlight any specific campaigns where you significantly improved performance metrics.
How to prepare for a job interview at Harper Russo
✨Showcase Your Performance Marketing Knowledge
Make sure to highlight your understanding of performance marketing metrics like ROAS, CTR, and CPA. Be prepared to discuss how you've used these metrics to drive creative decisions in past roles.
✨Demonstrate Your Creative Leadership Skills
Talk about your experience leading multidisciplinary teams. Share specific examples of how you've scaled creative output while maintaining quality, especially in a fast-paced environment.
✨Prepare for Collaboration Scenarios
Since this role involves working closely with media buyers, be ready to discuss how you've collaborated with them in the past. Highlight any successful campaigns where your creative input directly influenced performance.
✨Familiarise Yourself with Relevant Tools
Get comfortable with tools mentioned in the job description, such as Frame.io, Notion, and Slack. Being able to discuss how you've used these tools to streamline workflows will show you're ready to hit the ground running.
