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- Tasks: Lead a creative team to double output and optimise performance marketing strategies.
- Company: Join Harper Russo, a dynamic recruitment agency focused on digital and technology roles.
- Benefits: Enjoy flexible working options and the chance to work with cutting-edge tools.
- Why this job: Be part of a high-performing team that values creativity and data-driven results.
- Qualifications: Experience in leading performance-focused creative teams in DTC or eCommerce is essential.
- Other info: This role offers a unique opportunity to impact campaign profitability directly.
The predicted salary is between 43200 - 72000 £ per year.
We are hiring a Performance Creative Lead to scale and optimize creative systems across a high-performing team of editors, designers, and strategists. Your mission is to double creative output and drive measurable improvements in ROAS, CTR, and campaign profitability. This isn’t a brand or visual identity role. We’re looking for someone with a performance marketing brain and a creative engine who can lead creative operations across 400+ weekly assets, drive UGC/ad pipelines, and work shoulder-to-shoulder with media buyers.
What You’ll Own:
- Build and scale high-output creative pipelines (UGC, static, video)
- Systemize SOPs, workflows, and QA processes to double weekly output
- Collaborate with media buyers to test, optimize, and evolve ad creatives
- Lead a multidisciplinary creative team (editors, designers, strategists)
- Ensure alignment of all assets to performance goals and audience intent
- Own performance tracking of creative (ROAS, CTR, CPA benchmarks)
- Utilize tools like Frame.io, Notion, Slack for async execution and reporting
You Might Be a Fit If You’ve:
- Led performance-focused creative teams in DTC or eComm brands ($10M+)
- Scaled asset output (e.g. 100 ➝ 400+/week) without compromising quality
- Built and run UGC-first video and paid social pipelines
- Directly impacted ROAS, CPA, CTR through iterative creative testing
- Worked closely with media buying teams (Meta, TikTok, YouTube)
- Obsessed over performance data and creative iteration
What Success Looks Like:
- 2x creative output in 60 days
- 1.8–2.0+ ROAS across channels
- A thriving, high-output creative team of 10+
Performance Creative Director (DTC / UGC Focus) employer: Harper Russo
Contact Detail:
Harper Russo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Director (DTC / UGC Focus)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in DTC and UGC. Understanding what works in the current landscape will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in leading creative teams. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and results from your past experiences. Be ready to showcase how you've directly impacted ROAS, CTR, and other performance indicators in previous roles.
✨Tip Number 4
Demonstrate your familiarity with tools like Frame.io, Notion, and Slack. Being able to discuss how you've used these tools for creative operations will show that you're ready to hit the ground running.
We think you need these skills to ace Performance Creative Director (DTC / UGC Focus)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Creative Director position. Focus on how your experience aligns with their need for a performance marketing brain and creative leadership.
Tailor Your CV: Customise your CV to highlight relevant experience in leading performance-focused creative teams, scaling asset output, and working with media buying teams. Use specific metrics to demonstrate your impact on ROAS, CTR, and campaign profitability.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and creativity. Mention specific examples of how you've successfully built and scaled creative pipelines, and how you can contribute to doubling creative output.
Showcase Relevant Projects: If possible, include a portfolio or links to projects that demonstrate your ability to lead creative operations and drive measurable improvements. Highlight any UGC-first video and paid social campaigns you've worked on.
How to prepare for a job interview at Harper Russo
✨Showcase Your Performance Marketing Knowledge
Make sure to highlight your experience with performance marketing metrics like ROAS, CTR, and CPA. Be prepared to discuss specific campaigns where you successfully improved these metrics through creative strategies.
✨Demonstrate Your Creative Leadership Skills
Talk about your experience leading multidisciplinary teams. Share examples of how you've scaled creative output while maintaining quality, and how you foster collaboration between creatives and media buyers.
✨Prepare for Technical Questions
Since the role involves using tools like Frame.io, Notion, and Slack, be ready to discuss your proficiency with these platforms. You might be asked how you use them to streamline workflows and enhance communication within your team.
✨Bring Data-Driven Examples
Prepare case studies or examples from your past work that illustrate your ability to use data to inform creative decisions. Discuss how you've iterated on creative assets based on performance data to achieve better results.
