At a Glance
- Tasks: Lead the marketing strategy and drive brand visibility in a fast-paced ecommerce environment.
- Company: Dynamic ecommerce business in Nottingham with a focus on growth and innovation.
- Benefits: Competitive salary, free parking, pension scheme, and career development opportunities.
- Other info: High autonomy and collaborative working environment with direct influence on company success.
- Why this job: Shape a new marketing function and make a real impact on business growth.
- Qualifications: Senior marketing leadership experience and strong digital marketing expertise required.
The predicted salary is between 60000 - 70000 £ per year.
Harper Recruitment Group is supporting a fast-paced, ecommerce-led, product-based business in Nottingham. As the company continues its strong growth trajectory, an exciting opportunity has arisen for a Head of Marketing to take full ownership of the marketing function and play a pivotal role in shaping the future direction of the business.
This is a newly created, high-impact role reporting directly into the CEO. You will lead from the front, set the strategic vision, and build a marketing engine that drives brand visibility, digital performance, customer acquisition and long-term commercial growth. This position is ideal for a hands-on, commercially minded marketing leader who thrives in a scaling environment and wants to make a measurable difference from day one.
Key responsibilities:- Setting and delivering the full marketing strategy across ecommerce, digital, brand and campaign activity
- Leading from the front and taking ownership of all marketing output while building a high-performing function
- Driving ecommerce growth through conversion optimisation, product positioning and customer journey improvements
- Managing all digital channels including website, SEO, PPC, paid social and email marketing
- Building a strong brand presence with consistent messaging, tone of voice and visual identity
- Creating high-quality content including product materials, case studies, email sequences and social media
- Owning product marketing, understanding product ranges, customer needs and competitor landscape
- Using data to drive decisions through tools such as Google Analytics, Looker Studio, SEMrush and Meta Ads Manager
- Managing CRM and automation tools such as HubSpot, Klaviyo or Mailchimp
- Collaborating with sales, operations and leadership to align marketing activity with commercial priorities
- Overseeing external agencies including digital, creative and web partners
- Managing the marketing budget and ensuring spend delivers measurable ROI
- Leading strategic growth projects including website upgrades, product launches and new service propositions
- Senior marketing leadership experience within an ecommerce, product-based or B2B environment
- Proven ability to lead from the front and build a function from the ground up
- Experience working within a larger organisation and bringing new skills, structure and best practice into a growing SME
- Strong digital marketing expertise across SEO, PPC, paid social, analytics and content
- Hands-on experience with marketing suites such as HubSpot, Klaviyo, Mailchimp, SEMrush, Google Ads and Meta Ads Manager
- Track record of driving ecommerce performance and delivering commercial growth
- Excellent communication and influencing skills with the ability to work closely with senior leadership
- Strong analytical mindset with confidence using CRM and reporting tools
- Creative yet commercially focused approach to brand and campaign development
- Experience in product-led, distribution or logistics environments is highly advantageous
- Free on-site parking
- Company pension scheme
- Opportunity to shape and lead a brand-new marketing function
- High autonomy and direct influence on business growth
- Supportive, collaborative working environment
- Long-term career development as the business continues to scale
Head of Marketing in Mansfield employer: Harper Recruitment Group
Harper Recruitment Group is an exceptional employer, offering a dynamic and supportive work culture that fosters creativity and collaboration. As the Head of Marketing, you will enjoy high autonomy in shaping a new marketing function while benefiting from long-term career development opportunities in a fast-growing ecommerce environment in Nottingham. With competitive compensation, free on-site parking, and a company pension scheme, this role provides a meaningful chance to make a significant impact on the business's growth trajectory.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Mansfield
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and projects. This is a great way to stand out and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come ready with ideas on how you can contribute to their growth. This shows you're proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re here to support you every step of the way in landing that dream job!
We think you need these skills to ace Head of Marketing in Mansfield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in ecommerce and digital marketing, and don’t forget to showcase any leadership roles you've had. We want to see how you can drive growth and brand visibility!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've led marketing strategies and driven results in previous positions. We love a good story!
Showcase Your Analytical Skills:Since data-driven decisions are key in this role, make sure to mention your experience with tools like Google Analytics and SEMrush. We want to know how you've used data to optimise campaigns and improve performance in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, we’re here to support you every step of the way!
How to prepare for a job interview at Harper Recruitment Group
✨Know Your Marketing Metrics
As a Head of Marketing, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like conversion rates, customer acquisition costs, and ROI from previous campaigns. Be ready to discuss how you've used data to drive decisions in your past roles.
✨Showcase Your Leadership Style
This role requires a hands-on leader who can build a marketing function from the ground up. Prepare examples of how you've led teams, managed projects, and influenced stakeholders. Highlight your ability to inspire and motivate others, especially in a fast-paced environment.
✨Familiarise Yourself with the Company
Research the company’s current marketing strategies, brand presence, and product offerings. Understand their target audience and competitors. This will not only help you tailor your responses but also show your genuine interest in the role and the business.
✨Prepare for Strategic Discussions
Expect to discuss your vision for the marketing function and how you plan to drive growth. Think about innovative strategies you could implement, such as enhancing digital channels or optimising the customer journey. Be ready to articulate your ideas clearly and confidently.
