Sales and Marketing Manager in Birmingham

Sales and Marketing Manager in Birmingham

Birmingham Full-Time No working from home possible
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£50,000-£60,000 base salary, plus benefits and bonus

Harper Fox Partners is proud to be partnering with an award-winning, purpose-led beauty brand dedicated to celebrating textured hair, natural beauty and more inclusive beauty narratives.

As the business enters its next phase of UK growth and prepares for future expansion into the US, we are seeking a commercially driven and creative Sales & Marketing Manager / Leader to accelerate B2C growth, strengthen customer retention and increase brand visibility.

The Opportunity

Working closely with the CEO, this individual will help shape and deliver the organisation's sales, marketing and brand growth strategy.

This is a visible and hands-on position within an ambitious, investor-backed business. It requires someone who can combine strategic thinking with practical execution, provide direction to the wider team and deliver measurable commercial results within a lean, fast-moving environment.

Key Responsibilities

  • Help shape and deliver an integrated sales and marketing strategy across the UK and future US markets.
  • Drive B2C growth and customer retention across e-commerce, online sales and subscription-based models.
  • Lead and optimise digital marketing activity across multiple platforms, using data and customer insight to improve performance.
  • Oversee campaigns across digital, social and experiential channels, ensuring alignment with brand values and commercial priorities.
  • Act as the key day-to-day link between external partners and the internal team, supporting effective collaboration and delivery.
  • Provide direction to the sales and marketing team, encouraging accountability, creativity and measurable performance.
  • Support the development of B2B opportunities with retailers, distributors, salons and other commercial partners.
  • Partner with the CEO on sales targets, marketing plans, KPIs, forecasting and overall commercial performance.
  • Support board and investor reporting by providing clear commercial updates and performance insight.
  • Monitor customer behaviour, category trends and competitor activity to inform positioning, pricing and promotional strategy.

About You

  • Ideally 5-10+ years' experience within marketing, sales growth or a commercially focused marketing position.
  • Relevant sector experience within haircare, beauty, retail or FMCG.
  • A strong track record of delivering B2C customer acquisition, retention and revenue growth.
  • Sound knowledge of e-commerce, retail and subscription-based models.
  • Hands-on digital marketing experience across multiple platforms, with the ability to oversee and optimise digital and social performance.
  • Experience across brand building, campaign execution and commercial growth.
  • B2B experience involving retailers, distributors, salons or commercial partnerships would be advantageous.
  • Strong commercial and analytical capability, balancing creative brand development with commercial rigour.
  • Confidence providing direction to teams, supporting budget management and reporting to senior stakeholders.
  • A proactive, adaptable and delivery-focused approach, with the ability to operate effectively within a lean, founder-led business.
  • Genuine alignment with the brand’s commitment to inclusion and its ambition to broaden and celebrate diverse beauty narratives.

The Package

  • £50,000-£60,000 base salary, plus benefits and bonus to be agreed.
  • Hybrid working, with flexible options and a core-hours model.
  • High visibility and direct exposure to the CEO, investors and board-level stakeholders.
  • The opportunity to play an influential role in the next stage of growth for an ambitious, investor-backed beauty brand.
  • Exposure to UK growth and future US market expansion.

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Contact Details:

Harper Fox Partners Recruitment Team