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For Companies At a Glance
- Tasks: Lead marketing strategies and drive growth for a purpose-led beauty brand.
- Company: Join an award-winning beauty brand celebrating textured hair and natural beauty.
- Benefits: Competitive salary, high visibility, and the chance to shape a meaningful brand.
- Why this job: Make a real impact in a fast-paced environment with creative freedom.
- Qualifications: Proven experience in e-commerce, digital campaigns, and brand building.
- Other info: Opportunity for career growth and collaboration with top-level executives.
The predicted salary is between 36000 - 60000 £ per year.
We’re partnered with an award-winning, purpose-led beauty brand celebrating textured hair and natural beauty. Due to expansion, they’re seeking a commercially driven and creative Sales and Marketing Director to drive growth, e-commerce, and brand visibility.
The Role
- Lead marketing strategy and execution across brand, digital, and e-commerce channels, driving growth and customer engagement.
- Own B2C sales performance, subscriptions, and e-commerce optimisation, while exploring new B2B channels and partnerships.
- Analyse customer insights, market trends, and campaign performance to optimise acquisition, retention, and conversion.
- Develop creative campaigns across Meta, Google, Amazon, Shopify, social, and experiential channels.
- Collaborate with the CEO on commercial targets, KPIs, and strategic growth initiatives.
What You’ll Bring
- Marketing leader with strong e-commerce and digital campaign experience.
- Experience within hair, beauty, personal care, skincare, fashion or FMCG.
- Skilled in driving B2C growth, opening new B2B channels, and managing subscription models.
- Experienced in brand building, campaign execution, CRM, and customer acquisition.
- Creative, proactive, resilient, commercially astute, and comfortable in a fast-paced, start-up style environment.
- High visibility, board-level exposure, and opportunity to shape a purpose-led beauty brand.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Sales, Marketing, and Business Development
Industries: Consumer Services and Retail Health and Personal Care Products
Sales and Marketing Director in Birmingham employer: Harper Fox Partners
Contact Detail:
Harper Fox Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Director in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce sectors. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on your dream role!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your past campaigns. Whether it’s a killer social media strategy or a successful B2C initiative, let your work speak for itself.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how your skills can help them grow their brand visibility and e-commerce presence.
✨Tip Number 4
Keep learning! Stay updated on market trends and customer insights in the beauty industry. This knowledge will not only boost your confidence but also make you a more attractive candidate when discussing strategies with potential employers.
We think you need these skills to ace Sales and Marketing Director in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your e-commerce and digital campaign experience, as well as any relevant achievements in the beauty or FMCG sectors.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for the Sales and Marketing Director role. Share specific examples of how you've driven growth and customer engagement in previous roles, and don’t forget to show your passion for the beauty industry!
Showcase Your Creativity: Since this role involves developing creative campaigns, consider including a portfolio or links to past campaigns you've worked on. This will give us a taste of your creative flair and strategic thinking.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our purpose-led beauty brand.
How to prepare for a job interview at Harper Fox Partners
✨Know Your Brand Inside Out
Before the interview, dive deep into the beauty brand's mission, values, and product offerings. Understand their target audience and recent marketing campaigns. This will not only show your genuine interest but also help you align your experience with their goals.
✨Showcase Your E-commerce Expertise
Be ready to discuss specific examples of how you've driven B2C growth and optimised e-commerce channels in your previous roles. Prepare metrics or case studies that highlight your success in increasing customer engagement and sales performance.
✨Prepare for Creative Campaign Discussions
Think of innovative campaign ideas that could work for the brand. Be prepared to discuss how you would leverage platforms like Meta, Google, and Amazon to enhance brand visibility. This shows your proactive approach and creativity, which are key for this role.
✨Understand Market Trends and Customer Insights
Brush up on current trends in the beauty and personal care industry, especially around textured hair and natural beauty. Be ready to discuss how these insights can inform marketing strategies and improve customer acquisition and retention.
