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- Tasks: Lead our social media strategy and create engaging TikTok content for luxury skincare brands.
- Company: Join Harpar Grace International, a dynamic company specializing in luxury beauty and wellness brands.
- Benefits: Enjoy a creative work environment with opportunities for growth and collaboration.
- Why this job: Be part of a fast-paced team that values innovation and community engagement in the beauty industry.
- Qualifications: 3+ years in social media management, especially TikTok; strong content creation skills required.
- Other info: Ideal for energetic, self-motivated individuals passionate about beauty and aesthetics.
The predicted salary is between 36000 - 60000 £ per year.
POSITION SUMMARY
We are seeking an ambitious, experienced and on-trend consumer community specialist to take our engagement to the next level. The successful candidate will thrive in a diverse, fast paced company to create, implement and maintain a strong consumer social presence for our luxury and globally renowned results driven brand portfolio.
This newly created role is responsible for creating and overseeing the deployment of a dynamic content and commercialisation plan, cultivating our paid & organic communities and maximising our social media, digital platform, VIP and influencer ROI to ultimately create stakeholder demand and sales impact.
You will work closely with the Brand, Digital, eCommerce and global teams to refine and implement online marketing strategies across social media accounts, particularly focusing on TikTok for our Revitalash Cosmetics, Déesse PRO Light therapy, and IS Clinical cosmeceuticals brands.
The ideal candidate will have a strong understanding of social media and TikTok culture, exceptional content creation skills and a proven track record in monetising social media content.
Passion for the beauty, spa, and aesthetics industry, along with strong ownership and organisational skills, is essential.
MAIN ROLES & RESPONSIBILITIES
Social Media Strategy:
- Develop and implement a comprehensive social media strategy for all target markets and brands aligned closely with PR plans.
- ·Define new avenues for attracting prospective customers and sales opportunities, such as special offers, promotions and competitions.
TikTok Content and Commercialisation:
- Create and launch TikTok channels for brand portfolio in alignment with global best practice.
- Identify and implement strategies to monetise TikTok content.
- Oversee engaging, high-quality and trend-responsive TikTok content plan
- Develop partnerships with brands and influencers to drive commercial opportunities.
- Explore TikTok’s monetisation tools, including branded content and in-app shopping.
- Track and optimise monetisation metrics to maximise revenue.
Content Creation and Management:
- Oversee the development of social media assets with Brand teams, eCommerce, best practice, digital and external agencies.
- Co-ordinate stimulating content across social platforms, including blogs, articles, posts and multimedia content.
- Leverage PR, news, clinical findings and celebrity endorsements across platforms.
- Use creative approaches to generate viral content and organic PR.
- Ensure trade marketing deploy best practice, content and asset packs enhancing their social media presence within their accounts for omni channel consistency.
Collaboration and Networking:
- Work closely with sales, customer service, and marketing teams to maximise engagement.
- Develop strong relationships with influencers, brand advocates and ambassadors.
- Develop an influencer strategy in alignment with PR firms & own the company influencer programme
- Work in collaboration with team to manage and optimise paid social advertising.
- Attend and network at industry events to strengthen social media presence.
- Partner with other companies and brands to explore new customer reach opportunities.
- Manage all paid influencer partnerships.
- Community engagement: monitor and respond to customer feedback, comments and social media posts and co-ordinate cover.
Performance Analysis and Reporting:
- Track, analyse and report on social media performance including reach, engagement and conversion rates, using tools like Google Analytics, Instagram Analytics, and Facebook Insights.
- Monitor competitor activity and emerging social media trends to stay ahead of the curve.
- Set measurable budgets, campaign goals and track ROI.
- Track brand awareness, followers and customer engagement to targeted penetration plan.
WHAT WILL MAKE YOU RIGHT FOR THIS ROLE?
- Obsessed about social media and community engagement
- Passionate about beauty, spa, aesthetics and wellbeing.
- Energetic, self-motivated and a creative thinker who excels at working independently.
- A can-do attitude with a hands-on approach, driven to exceed expectations.
- Excellent communication skills with the ability to engage and persuade.
- Professional demeanour, responsive and adaptive to changing workloads and timelines.
- Proven ability to take on challenges and succeed.
- Desire to work within a small entrepreneurial company and be a key player in overall company success.
EXPERIENCE & KEY SUCCESS CRITERIA
- Minimum 3 years of proven experience in social media management, with a strong focus on TikTok.
- Experience in building and delivering a TikTok commercialisation plan.
- Proficiency in content creation tools/software (Adobe, Canva, Mailchimp, video editing software, Hootsuite).
- Strong videography, editing and photography skills
- Excellent copywriting, communication and storytelling skills.
- Strong understanding of social media algorithms, trends, monetisation opportunities and best practices.
- Experience with influencer marketing and community management.
- Analytical mindset with experience using tools like Google Analytics, Instagram Analytics and Facebook Insights.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passionate about the beauty, spa and aesthetics industry.
- Energetic, self-motivated, and creative thinker.
- Strong team working, collaboration and networking skills.
- Ability to think strategically and creatively under pressure.
ABOUT THE COMPANY & BRAND
Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands.
Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, Rivitalash, Totally Derma Nutraceutical drink supplement throughout UK & Ireland and Caribbean and global brand owners for Déesse PRO LED Light therapy brand. The company continues to achieve exceptional year-on-year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio.
Harpar Grace International | Community & Social Media Manager | Luxury Skincare & Beauty Tech employer: Harpar Grace International
Contact Detail:
Harpar Grace International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Harpar Grace International | Community & Social Media Manager | Luxury Skincare & Beauty Tech
✨Tip Number 1
Familiarize yourself with the latest trends on TikTok, especially those related to beauty and skincare. Engage with popular content creators in this niche to understand what resonates with audiences and how to create viral content.
✨Tip Number 2
Network with professionals in the beauty and aesthetics industry. Attend relevant events and engage with influencers to build relationships that could be beneficial for your role as a Community & Social Media Manager.
✨Tip Number 3
Showcase your analytical skills by tracking and reporting on social media performance metrics. Be prepared to discuss how you've used data to optimize content strategies in previous roles.
✨Tip Number 4
Demonstrate your passion for the beauty industry by sharing your insights on current trends and innovations. This will show that you are not only knowledgeable but also genuinely interested in the field.
We think you need these skills to ace Harpar Grace International | Community & Social Media Manager | Luxury Skincare & Beauty Tech
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to research Harpar Grace International and their brand portfolio. Familiarize yourself with their luxury skincare and beauty tech products, especially Revitalash Cosmetics, Déesse PRO Light therapy, and IS Clinical cosmeceuticals.
Tailor Your CV: Make sure your CV highlights your experience in social media management, particularly with TikTok. Include specific examples of successful campaigns you've managed and any relevant metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty and aesthetics industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly your ability to create engaging content and manage influencer relationships.
Showcase Your Creativity: If possible, include links to your previous work or a portfolio that showcases your content creation skills. Highlight any innovative campaigns you've executed, especially those that have gone viral or significantly increased engagement.
How to prepare for a job interview at Harpar Grace International
✨Show Your Passion for Beauty and Social Media
Make sure to express your enthusiasm for the beauty, spa, and aesthetics industry during the interview. Share specific examples of how you've engaged with beauty brands on social media, particularly on TikTok, to demonstrate your genuine interest.
✨Highlight Your Content Creation Skills
Prepare a portfolio showcasing your best content creation work, especially any TikTok videos or campaigns you've managed. Discuss the tools you used, your creative process, and the results achieved to illustrate your expertise.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you've tracked and analyzed social media performance in previous roles. Mention specific metrics you focused on, such as engagement rates or conversion rates, and how you used this data to inform your strategies.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your ability to build relationships with influencers and brand advocates, and how that has driven success in your past projects.
