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- Tasks: Create and optimise engaging email campaigns for luxury skincare brands.
- Company: Join a dynamic team at Harpar Grace International, a leader in beauty tech.
- Benefits: Competitive salary, growth opportunities, and a chance to work with luxury brands.
- Why this job: Make an impact in the beauty industry while honing your marketing skills.
- Qualifications: 3+ years in DTC CRM/email marketing; passion for beauty and wellness.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
PORTFOLIO
The HGI portfolio boasts some of the most coveted and luxury positioned skincare & beauty tech brands in the world, used by aesthetic practitioners and consumers globally to treat skin concerns and optimise treatment outcomes. Featuring the A-list go to brand of iS Clinical Cosmeceuticals, brow & lash category leaders Revitalash Cosmetics, Totally Derma Nutraceuticals and the worldwide acclaimed leader in light therapy & wellness technology brand Déesse PRO.
POSITION SUMMARY
We are looking for a CRM Marketing Executive with a strong background and hands-on experience in DTC email marketing and CRM to join our team. In this role, you will play a crucial part in shaping our customer communication strategy, building and executing multi-channel campaigns that drive engagement and conversions for our luxury skincare and well-being portfolio of brands.
This role will develop and execute high-performing email marketing campaigns – owning our customer journey and driving best practice execution. From segmentation and personalisation to automation and analysis to engage, inspire and retain our audiences, you will lead the end-to-end process from lead capture to welcome, loyalty and win back with a strong focus on driving customer engagement, maximizing conversion and LTV through compelling campaigns.
You\’ll have a commercial mindset with a natural ability to leverage marketing activations to achieve ambitious targets. You\’ll be organised, numerate, target-driven, commercially savvy and passionate about working in the beauty and wellness industry.
KEY RESPONSIBILITIES
- Plan, build, launch and optimise ad-hoc and automated campaigns (e.g. Welcome, Post-Purchase, VIP, Winback) across multiple channels, including email, SMS, app, and push notifications, ensuring a consistent brand voice and customer experience.
- Build and develop customer segmentation, journey flows, dynamic content to improve and refine targeting, campaign performance and customer experience.
- Track and report on campaign and channel performance, analysing key metrics and KPIs to identify opportunities for improvement and turning data into actionable insights.
- Ensure all marketing campaigns comply with legal, risk, and control requirements, securing the necessary approvals before launch.
- Managing the end-to-end delivery of campaigns including briefing, building, testing, scheduling, and proofing
- Monitor, report and optimise for key metrics e.g. LTV, CAC, churn, RPR etc.
- Lead and implement A/B testing, from idea generation through to reporting and insight sharing to improve conversion, retention and engagement.
- Build, own and co-ordinate the CRM campaign calendar across all brands
- Collaborate with internal teams to ensure copy, content and messaging are on-brand, locally relevant, and aligned with trade and marketing calendars
- Support the implementation and continuous improvement of lifecycle and automated journeys, using customer data to inform targeting and content.
- Stay ahead of CRM and retention best practices in the DTC space
KEY EXPERIENCE & QUALIFICATIONS REQUIRED
- Strong understanding and hands-on experience of CRM platforms, email marketing best practices, and marketing automation tools.
- At least 3 years’ DTC CRM/email marketing experience
- Ecommerce background – ideally lifestyle, beauty and wellness industry.
- Analytical and data-driven with a creative approach to content and messaging.
- Familiarity with CRM platforms such as Braze, Ometria, Salesforce, or Klaviyo.
- Confidence analysing campaign results and identifying opportunities
- Strong attention to detail, copywriting skills and a creative eye
- A collaborative approach and strong stakeholder management skills
- An adaptable, can-do attitude and willingness to roll up your sleeve
- Highly organised, detail-oriented, and results-focused.
- Ability to manage multiple projects and campaigns simultaneously.
- Excel knowledge essential.
- Passionate about working in the beauty and wellness industry.
ABOUT THE COMPANY & BRAND
Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands.
The company continues to achieve exceptional year-on-year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio.
Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, RevitaLash Cosmetics, and Totally Derma Nutraceutical drink supplement throughout UK & Ireland and appointed distributors for the iS Clinical brand within 22 Caribbean countries, as well as global brand owners for Déesse PRO LED Light therapy brand.
CRM Marketing Executive - Luxury Skincare & Beauty Tech employer: Harpar Grace International
Contact Detail:
Harpar Grace International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive - Luxury Skincare & Beauty Tech
✨Tip Number 1
Get your networking game on! Connect with people in the beauty and wellness industry, especially those who work at Harpar Grace International. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio of past email campaigns or CRM strategies, bring it along to interviews. It’s a great way to demonstrate your hands-on experience and creativity in action.
✨Tip Number 3
Be ready to talk numbers! Brush up on your analytical skills and be prepared to discuss how you've used data to drive campaign success. This will show that you’re not just creative but also commercially savvy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRM Marketing Executive - Luxury Skincare & Beauty Tech
Some tips for your application 🫡
Show Your Passion for Beauty: When writing your application, let your love for the beauty and wellness industry shine through. We want to see that you're not just qualified, but genuinely excited about working with luxury skincare brands!
Tailor Your Experience: Make sure to highlight your hands-on experience with CRM and email marketing. We’re looking for someone who can hit the ground running, so be specific about your achievements and how they relate to our needs.
Be Data-Driven: Since this role is all about optimising campaigns, don’t shy away from sharing your analytical skills. Talk about how you've used data to drive decisions and improve campaign performance in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our team!
How to prepare for a job interview at Harpar Grace International
✨Know Your Brands
Before the interview, dive deep into the luxury skincare and beauty tech brands that the company represents. Familiarise yourself with their unique selling points and how they stand out in the market. This will not only show your genuine interest but also help you tailor your responses to align with their brand values.
✨Showcase Your CRM Skills
Be ready to discuss your hands-on experience with CRM platforms and email marketing best practices. Prepare specific examples of successful campaigns you've executed, focusing on segmentation, personalisation, and automation. Highlight how your analytical skills have driven improvements in customer engagement and conversion rates.
✨Demonstrate Your Data Savvy
Since this role requires a strong analytical mindset, come prepared to talk about how you've used data to inform your marketing strategies. Bring examples of key metrics you've tracked and how you've turned insights into actionable improvements. This will showcase your ability to drive results through data-driven decision-making.
✨Emphasise Collaboration
The role involves working closely with various internal teams, so be sure to highlight your collaborative approach. Share experiences where you've successfully managed stakeholder relationships and coordinated campaigns across different departments. This will demonstrate your ability to work effectively in a team-oriented environment.