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- Tasks: Lead and scale the DTC ecommerce strategy for luxury skincare brands.
- Company: Join a dynamic, high-growth luxury skincare and beauty tech company.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Work with exclusive luxury brands and be part of an expanding team.
- Why this job: Make a real impact in the booming beauty industry with innovative strategies.
- Qualifications: 8+ years in ecommerce with strong performance marketing skills.
The predicted salary is between 70000 - 90000 £ per year.
This is an exciting opportunity to lead and scale the Direct‑to‑Consumer ecommerce business for a high‑growth luxury skincare and beauty tech company (experiencing YoY growth). Working closely with the Brands team and individual brand positioning and objectives, the Head of Ecommerce will own the DTC strategy and performance, with full accountability for ecommerce revenue, trading, customer acquisition, conversion and retention across a portfolio of D2C Shopify website sites including www.isclinical.co.uk, www.revitaliash.co.uk and www.deessepro.com. This role is highly commercial and performance‑led, combining ecommerce trading, paid media, CRO, CRM and analytics to drive profitable growth. Experience in beauty, aesthetics or wellness is beneficial but not essential.
MAIN ROLES & RESPONSIBILITIES
- Ecommerce & DTC Performance
- Own the end‑to‑end DTC ecommerce strategy and trading performance
- Deliver revenue, margin and growth targets across all ecommerce sites
- Lead the ecommerce trading calendar including promotions, launches and pricing
- Optimise the customer journey and online content strategy to maximise conversion rate, AOV, retention and LTV
- Ensure ecommerce platforms (Shopify) are optimised for performance and scalability
- Performance Marketing & Growth
- Lead performance ecommerce activity across paid media, search, affiliates and social commerce
- Drive efficient customer acquisition with clear accountability for CAC and ROAS
- Own full sales pipeline from awareness through consideration, conversion, growth and retention with appropriate strategies employed at each stage
- In conjunction with the Brand team, ensure optimised creative application and asset development
- Own CRO, UX optimisation and testing roadmaps
- Oversee SEO, AEO and onsite performance fundamentals
- Use data, insight and test‑and‑learn approaches to continuously improve results
- CRM & Customer Retention
- Own Consumer CRM strategy across lifecycle, retention and re‑engagement
- Lead segmentation, automation and personalised journeys (Klaviyo or equivalent)
- Ensure optimised and effective hygiene flows to drive repeat purchase, loyalty and customer lifetime value
- Analytics & Commercial Management
- Own ecommerce dashboards, forecasting and performance reporting
- Track and optimise core KPIs: revenue, conversion, AOV, CAC, ROAS, LTV
- Manage ecommerce and performance marketing budgets with strong ROI focus
- Use AI‑enabled tools to enhance performance insight, optimisation and efficiency
- Lead, develop and motivate an ecommerce and performance‑focused team
- Manage ecommerce, media and technology agency partners
- Work closely with Brand, Product, Operations and Finance to deliver a seamless DTC experience
WHAT WILL MAKE YOU RIGHT FOR THIS ROLE?
- 8+ years’ experience in ecommerce and DTC growth roles
- Proven track record of scaling performance‑led ecommerce businesses
- Strong commercial acumen with ownership of ecommerce revenue and budgets
- Deep understanding of performance marketing, CRO, CRM and analytics
- Strong working knowledge of GA4 and ecommerce analytics
- Experience with ESPs such as Klaviyo
- Strong leadership and stakeholder management skills
- Experience within beauty, wellness or premium / luxury consumer brands
- Experience using AI tools for ecommerce optimisation and analytics
ABOUT THE COMPANY & BRAND
Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands. The company continues to achieve exceptional year-on-year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio. Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, RevitaLash Cosmetics, and Totally Derma Nutraceutical drink supplement throughout UK & Ireland and appointed distributors for the iS Clinical brand within 22 Caribbean countries, as well as global brand owners for Déesse PRO LED Light therapy brand.
Head Of Ecommerce | Luxury Skincare & Beauty Tech in Andover employer: Harpar Grace International
Contact Detail:
Harpar Grace International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Ecommerce | Luxury Skincare & Beauty Tech in Andover
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and ecommerce space on LinkedIn or at industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in ecommerce, especially if you've worked with Shopify or similar platforms. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s brands and their DTC strategies. Be ready to discuss how you can optimise their ecommerce performance and drive growth. Tailor your answers to show you understand their unique challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head Of Ecommerce | Luxury Skincare & Beauty Tech in Andover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Ecommerce role. Highlight your experience in ecommerce, especially any achievements in driving revenue and growth. We want to see how you can bring value to our luxury skincare and beauty tech company!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about ecommerce and how your skills align with our goals. We love seeing enthusiasm for the beauty industry, so don’t hold back!
Showcase Your Data Skills: Since this role is all about performance, make sure to showcase your analytical skills. Mention any tools you've used, like GA4 or Klaviyo, and how you've leveraged data to drive results. We’re keen on candidates who can turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Harpar Grace International
✨Know Your Numbers
As the Head of Ecommerce, you'll need to demonstrate a strong grasp of key performance indicators like revenue, conversion rates, and customer acquisition costs. Brush up on your analytics skills and be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategy
Prepare to talk about your approach to developing and executing a DTC ecommerce strategy. Think about specific examples where you've successfully led campaigns or optimised customer journeys to boost retention and lifetime value. This is your chance to shine!
✨Familiarise with the Brand
Research Harpar Grace International and its brands thoroughly. Understand their positioning in the luxury skincare and beauty tech market. Be prepared to discuss how you can align your ecommerce strategies with their brand objectives and values.
✨Highlight Leadership Skills
This role requires strong leadership and stakeholder management. Prepare examples of how you've led teams, collaborated with cross-functional departments, and managed agency partners. Show them that you can inspire and motivate a team towards achieving ambitious goals.